PRESS RELEASE – The Fort Wayne TinCaps unveiled the uniforms for their Manzanas Luchadoras identity on Thursday. The team will be taking the field as the Manzanas Luchadoras (“Fighting Apples” in Spanish) for six games at Parkview Field during the 2020 season as part of Minor League Baseball’s Es Divertido Ser Un Fan (“It’s Fun to be A Fan”) Hispanic fan engagement initiative.
Category Archives: Promotions & Entertainment
PRESS RELEASE – The Crawdads are excited to unveil a new alternate identity for the 2020 season. The Crawdads will be taking the field for three games this season with a new alternate identity: the Hickory Couch Potatoes, presented by Kincaid Furniture Outlet.
PRESS RELEASE – Exciting family fun is once again on tap in 2020 as the Carolina Mudcats today unveil an all-new promotions schedule featuring spectacular souvenir giveaways, exciting new specialty game jersey events and over a dozen fireworks shows for the upcoming 30th anniversary season of baseball at Five County Stadium.
The Eau Claire Express (Summer Collegiate, Northwoods League) have announced the team’s 2020 season-long promotion with the unveiling of their ‘Sweet 16’ season logo and promotional update. Celebrating their 16th season as a team in 2020, 16 games throughout the upcoming season will recognize and celebrate the franchise’s key accomplishments — one year and game at a time. Read more here.
Following disciplinary action against the Houston Astros from Major League Baseball for their involvement in a cheating scandal, the Staten Island Yankees (Single-A, New York-Penn League) mocked the franchise on Tuesday by announcing a free mini trashcan giveaway, at one of their upcoming regular-season games. Read more here.
PRESS RELEASE – The Rochester Red Wings’ 24th season at Frontier Field begins exactly 100 days from today on Thursday, April 9, and to celebrate the Wings have released a sneak peek at the 2020 promotional schedule. As always, and although not yet finalized, the upcoming promo slate promises to be one of the best in Minor League Baseball!
PRESS RELEASE – A Maverick amongst their peers, the Thunder, presented by NJM Insurance, are pleased to announce their 2020 Top Gun Series at ARM & HAMMER Park beginning Tuesday, June 23 and continuing through Thursday, June 25.
PRESS RELEASE – Former teachers at a University in New York have signaled paranormal activity at Northwest Federal Field at Pfitzner Stadium in Woodbridge, VA. With New York City rid of most similar issues because of the actions taken out of an old firehouse, ectoplasmic residue was reported at the home of the Potomac Nationals.
The West Virginia Black Bears hosted media to show off what’s new at the ballpark. Improvements include a new batters eye that allows better tracking of the ball from the batter’s perspective, along with sad news from their famous pepperoni roll, Double Stuffed Dave. Read more and watch news reports here and here.
As a team participating in MiLB’s Copa initiative, the Bradenton Marauders will play as the Bradenton Barbanegras for four games this season, starting Saturday night against the Tampa Tarpons. Bradenton’s proximity to the Floridian Gulf Coast makes the region ripe with centuries-old stories of conquistadors and other seafaring explorers. To better connect the region’s maritime history to its robust, large Hispanic community, the Babanegras (“Black Beards”) moniker came to light. Read more and see uniforms here.
On Saturday, May 18, fans of the Fort Myers Miracle (Single-A, Florida State League) will have a chance to meet actor Corbin Bernsen, who played character Roger Dorn from the film Major League. Bernsen will be at Hammond Stadium signing autographs and posing for photos with fans at Major League Night, when the first 500 Miracle fans through the gate will receive custom Roger Dorn jerseys. Read more here.
The Aberdeen IronBirds (Single-A, New York-Penn League) have announced they will pay tribute to hometown heroes, Cal and Bill Ripken, and play as the Aberdeen Legacy on Saturday, August 3, against the Vermont Lake Monsters. Read more here.
There’s a case for each one to be their best work too pic.twitter.com/a1h8eo6Wlv
— Minor League Promos (@MiLBPromos) April 24, 2019
PRESS RELEASE – The Salem Red Sox have “draughted” an alternate appearance for the 2019 season. Beginning May 2, the team will take the field every Thursday as the Salem Beer Mongers in a nod to the growing craft industry.
The Sussex County Miners and New Jersey Jackals (Independent Professional, Can-Am League) are celebrating the final season of HBO’s Game of Thrones with special jerseys. Of course, these are not the first and only teams to capitalize on the phenomenon. The Staten Island Yankees (Single-A, New York-Penn League), for example, actually hosted the show’s creator in 2015. And lets not forget about MLB’s promo video from last season.
PRESS RELEASE – The Pierre Trappers of the Expedition League announced they will be holding a “Pierre Cowboys Night” promotion on July 24th, 2019 when they take on the Hub City Hotshots and will wear Pierre Cowboys throwback jerseys.
Affordable family fun is returning to the Baseball Grounds of Jacksonville for the 2019 season presented by Community First Credit Union, as the Jacksonville Jumbo Shrimp revealed their promotional schedule that begins on Opening Night on Thursday, April 4. On May 11, the Jumbo Shrimp will host “Vice Night.” The team will be wearing specialty Jumbo Shrimp Vice Night jerseys that will be auctioned off during the game. Fans will have the opportunity to get their picture taken with Crockett and Tub(b)s, as they’ll be on the concourse for a meet and greet during the game. Read more here and here.
Do you work hard year round on perfecting your beer belly? Have you been told that you have chest hair to rival Wolverine’s? Has your physique ever been described as “doughy”? Well, then you might have a Dad Bod, and the Madison Mallards (Summer Collegiate, Northwoods League) want to help you show it off. Read more here.
The Louisville Bats (Triple-A, International League), in partnership with Four Roses Bourbon, announced in a press conference at Louisville Slugger Field on Thursday that the team will re-brand as the Derby City Mint Juleps for two games during the 2019 season. Read more here.
As we close in on Opening Day, MLB contributing editor Will Leitch takes a look at the best ballpark giveaways for each team during the 2019 season. Read more here.
For one night & only night only, the Binghamton Stud Muffins take the field at NYSEG Stadium!
Don't miss the stud-ly action on Friday, June 14th at 7:05pm! pic.twitter.com/LRMMIi9tBQ
— Rumble Ponies (@RumblePoniesBB) February 27, 2019
Read more here from Chris Creamer and SportsLogos.net.
PRESS RELEASE – Jumping on the trend Minor League Baseball teams are currently making popular, the Futures Collegiate Baseball League’s North Shore Navigators will rebrand themselves as the Lynn Sailors for a series of games during the 2019 season.
The Carolina Mudcats (Single-A, Carolina League) are brewing up a big change for the 2019 season as the club announced that it will re-brand for four nights only as the “Carolina Micro Brews,” paying homage to their Major League affiliate, the Milwaukee Brewers. Read more here.
PRESS RELEASE – Just a few years before the Great Lakes Loons were born in 2007, the Spirit came to Saginaw in 2002. There was the instant connection that both franchises provide professional sports and family entertainment to the region throughout the entire year. Many Loons fans also frequent The Dow Event Center during the hockey season to see the NHL’s stars of tomorrow.
Minor League Baseball Reveals 2019 Copa Details, Team Identities and Logos will be Unveiled March 18
Minor League Baseball today unveiled the 397-game schedule for its second annual Copa de la Diversión (Fun Cup) event series, taking place during the 2019 season. The 2019 season will see 72 teams transform their brands to join in Copa’s mission to authentically connect MiLB teams with their diverse communities, and embrace and celebrate the culture and values that resonate most with Latinx fans nationwide. Read more here.
PRESS RELEASE – The Portland Sea Dogs are changing their name…for one night anyway. The Sea Dogs will become the Maine Whoopie Pies, presented by Trademark Federal Credit Union, on Friday, June 21st when they host the Reading Fightin Phils at 7:00 PM at Hadlock Field. The name change is in celebration of the official state treat of Maine: the whoopie pie!
In honor of one of sport’s cinema’s most iconic scenes, the Durham Bulls (Triple-A, International League) will rebrand for one night only as the Durham Lollygaggers. On June 14th, 31 years after the release of the Bull Durham movie, the team will take the field in specially-designed jerseys and hats to commemorate a scene still mentioned across pop culture today. Read more here.
PRESS RELEASE – With Opening Day fast approaching, the Scranton/Wilkes-Barre RailRiders have announced their 2019 promotional schedule. The RailRiders, Triple-A affiliate of the New York Yankees, will celebrate 30 years of professional baseball in Northeast Pennsylvania during the upcoming season and the promotional highlights will revolve around that history.
The Lexington County Blowfish (Summer Collegiate, Coastal Plain League) will honor the 50th anniversary of the historic moon landing on Saturday, July 20th when they host the Forest City Owls. The “Concert in the Sky” musical fireworks show will be moon-themed with songs such as “Fly Me to the Moon,” “Bad Moon Rising,” “Moondance,” and “Dancing In The Moonlight.”
— Thomas Grant (@lexchronsports2) January 23, 2019
PRESS RELEASE – The Altoona Curve announced on Wednesday the first highlight to the 2019 promotional schedule with a unique bobblehead featuring Kevin Newman and Kevin Kramer. The Newman and Kramer bobblehead giveaway is scheduled for Saturday, July 27 when the Curve host the Richmond Flying Squirrels and will be handed out to the first 1,000 fans at Peoples Natural Gas Field, presented by Nuts For You.
Minor League Baseball Unveils Finalists in its Copa de la Diversión Season-Long Event Series Competition
PRESS RELEASE – Minor League Baseball™ (MiLB™) today unveiled the finalists of its inaugural Copa de la Diversión™ (Fun Cup™) event series that took place during the 2018 season. The winner will be announced on Monday, Dec. 10, at the Baseball Winter Meetings in Las Vegas during the Opening Session.
The cornerstone of MiLB’s Es Divertido Ser Un Fan® (It’s Fun to be A Fan®) Hispanic/Latinx fan engagement initiative, Copa de la Diversión (“Copa”) established an innovative new platform authentically connecting MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics/Latinx nationwide. Thirty-three teams adopted culturally-relevant on-field personas and integrated more local flavor into their gameday experiences for designated games.
The five Copa finalists are: Mariachis de Nuevo México (Albuquerque Isotopes), Monarcas de Eugene (Eugene Emeralds), Cucuys de San Bernardino (Inland Empire 66ers of San Bernardino), Cielo Azul de Oklahoma City (Oklahoma City Dodgers) and the Flying Chanclas de San Antonio (San Antonio Missions).
“Copa generated the positive buzz and subsequent following because of the passion, creativity and hard work all of the participating teams and their community partners poured into the campaign,” said Kurt Hunzeker, Vice President of Marketing Strategy and Research for Minor League Baseball. “The five finalists and their respective communities should celebrate this honor and achievement as their vision, inclusion and leadership have established the perfect playbook for other sports properties wanting to authentically connect with their local Latinx communities.”
The five finalists represent every classification of Minor League Baseball, reinforcing the success and relevancy of the event series throughout MiLB and its communities. The contending teams were selected by Minor League Baseball’s newly-formed Latinx Advisory Committee comprised of leaders in multicultural academia, media and marketing. The committee ranked the teams on how well they achieved the primary objectives of the Copa event series including increasing awareness, authentic engagements and attendance with U.S. Hispanics/Latinx in their local community; embracing this community and culture that is passionate about baseball, family and fun by updating their ballpark experience to match the values this specific fan segment cherishes most; creating and embracing culturally-relevant on-field personas that authentically connect them with their local U.S. Hispanic/Latinx community; and amplifying MiLB’s continuous effort to diversify the game and business of baseball nationwide.
Notable accomplishments of the finalists included:
• The Albuquerque Isotopes (Mariachis de Nuevo México) setting a single-game attendance record (16,975) for their first-ever Mariachis’ game on May 5 and leading all Copa-participating teams in most attendees gained per game, averaging 5,000 more fans each Copa game compared to similar dates in 2017.
• The Eugene Emeralds (Monarcas de Eugene) leading all Copa-participating teams in community impact metrics by engaging 16 local civic groups, community organizations and corporate offices, investing significant time and resources to authentically connect with Eugene and surrounding areas’ Hispanic/Latinx communities.
• The Inland Empire 66ers of San Bernardino (Cucuys de San Bernardino) achieving their season-long attendance increase goal during their first Cucuys’ game, as 6,887 fans packed San Manuel Stadium on Thursday, May 3, an increase of 272 percent compared to similar game date in 2017.
• The Oklahoma City Dodgers (Cielo Azul de Oklahoma City) establishing deep connections with local area businesses searching for programming to reach OKC’s Hispanic/Latinx community, resulting in the second-largest commercial partnership revenue among all Copa-participating teams.
• The San Antonio Missions (Flying Chanclas de San Antonio) generating the most team-controlled retail sales for its Flying Chanclas’ licensed products with more than $700,000 in retail sales (in-ballpark and via the team’s online store).
In September, Minor League Baseball announced it is expanding Copa de la Diversión for the 2019 season, more than doubling the number of participating teams to 72. The new Copa identities will be unveiled in March 2019.
PRESS RELEASE – Minor League Baseball announced today that the Eugene Emeralds of the Short Season Class A Northwest League are the recipients of the 53rd annual Larry MacPhail Award, symbolizing the top promotional effort in Minor League Baseball.
On Wednesday at the Annual World Series Luncheon, the Lexington County Blowfish (Summer Collegiate, Coastal Plain League) announced the theme for next season. 2019 is the 150th anniversary of the South Carolina State Fair, and to honor that anniversary, the team will be hosting the Lexington County Fair during the 2019 season. As part of the campaign, the Blowfish are creating County Fair-themed jerseys, along with food, fun and games all summer long at Lexington County Baseball Stadium. Learn more here.
PRESS RELEASE – The Flying Squirrels, Double-A affiliate of the San Francisco Giants, will salute the 50th anniversary of Neil Armstrong becoming the first man to walk on the Moon with a Lunar Landing Night celebration on Saturday, July 20, 2019.
Minor League Baseball’s ‘Copa de la Diversión’ Hispanic Fan Engagement Initiative Expands to 72 Teams for 2019
PRESS RELEASE – Minor League Baseball™ (MiLB™) today revealed an expanded roster of 72 teams set to participate in its “Copa de la Diversión,” or “Fun Cup,” a season-long event series in 2019. The cornerstone of MiLB’s U.S. Hispanic/Latino fan engagement initiative, “Copa de la Diversión” established an innovative new platform authentically connecting MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics/Latinos nationwide.
It’s reportedly the final year of baseball at Lawrence-Dumont Stadium, as officials have said it may be demolished to make way for a new, modern ballpark. Details about the future of the Wichita Wingnuts (Independent Professional, American Association) are unclear, but the team is honoring the ballpark with a replica stadium giveaway on Aug. 28. Read more here.
Things got messy at CHS Field on Tuesday, Aug. 14. The St. Paul Saints (Independent Professional, American Association) paid tribute to the 40th anniversary of the movie Animal House with a huge ballpark “FOOD FIIIIGHT!” Read press release here.
— St. Paul Saints (@StPaulSaints) August 15, 2018
A major development between the Texas Rangers’ ballpark and Cowboys Stadium in Arlington opens Thursday night. It’s called Texas Live!, a new 200,000-square-foot sports-themed restaurant and entertainment complex. It’s adjacent to developing Globe Life Field, the new home for the Rangers set to open in 2020. Read more and watch news report here. Joining Texas Live! and Globe Life Field is the new “Going to the Show” statue. Read more and view photos here.