Minor League Baseball today unveiled the 397-game schedule for its second annual Copa de la Diversión (Fun Cup) event series, taking place during the 2019 season. The 2019 season will see 72 teams transform their brands to join in Copa’s mission to authentically connect MiLB teams with their diverse communities, and embrace and celebrate the culture and values that resonate most with Latinx fans nationwide. Read more here.
Tag Archives: Fun Cup
Minor League Baseball Reveals 2019 Copa Details, Team Identities and Logos will be Unveiled March 18
Minor League Baseball’s ‘Copa de la Diversión’ Hispanic Fan Engagement Initiative Expands to 72 Teams for 2019
PRESS RELEASE – Minor League Baseball™ (MiLB™) today revealed an expanded roster of 72 teams set to participate in its “Copa de la Diversión,” or “Fun Cup,” a season-long event series in 2019. The cornerstone of MiLB’s U.S. Hispanic/Latino fan engagement initiative, “Copa de la Diversión” established an innovative new platform authentically connecting MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics/Latinos nationwide.
MiLB Unveils On-Field Brands for “Copa de la Diversión”
Minor League Baseball has revealed the on-field identities of the 33 teams participating in its new “Copa de la Diversión” (“Fun Cup”) season-long event series this season. Copa de la Diversión serves as a key component of MiLB’s “Es Divertido Ser Un Fan” (“It’s Fun to be A Fan”) Hispanic fan engagement initiative. View press release here. Read translations of MiLB Copa de la Diversión on-field brands here.
Filed under Branding & Marketing, Fun & Atmosphere, Merchandising