Category Archives: Community & Giving

Nicknames on Jerseys for Players Weekend

MLB has dubbed Aug. 25-27 as Players Weekend, and this unprecedented event will feature a special kind of flair.  Players will wear their nicknames on the back of colorful, alternate jerseys, and they are encouraged to wear (or use) customized spikes, batting gloves, wristbands, compression sleeves, catcher’s masks and bats.  Read more from MLB.com here and Maury Brown here.  See team examples here and here.

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Filed under Branding & Marketing, Community & Giving, Fun & Atmosphere

MiLB launches Hispanic-Focused ‘Es Divertido Ser Un Fan’ Initiative

PRESS RELEASE – today launched Es Divertido Ser Un Fan, a new multicultural fan engagement platform aimed at specifically connecting with Hispanic/Latino baseball fans in 160 markets throughout the U.S. and Canada. The program will debut this August in select MiLB markets, including Las Vegas, Charlotte, North Carolina; Kane County, Illinois; and Visalia, California, with a national expansion planned for 2018. Continue reading

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Filed under Branding & Marketing, Community & Giving

Six Pounds of Condiments Needed for Squirrels’ Human Hot Dog July 28

The Richmond Flying Squirrels (Double-A, Eastern League) are relishing the opportunity to turn VP & COO Todd “Parney” Parnell into a Human Hot Dog for charity following the game on Friday, July 28 at The Diamond.  Read more here.

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Filed under Community & Giving, Fun & Atmosphere, Promotions & Entertainment

New Britain Stadium Could Become Most Accessible Minor League Park in Baseball

The New Britain Bees (Independent Professional, Atlantic League) baseball team has launched a major initiative to make the stadium and the game easier for disabled fans to manage.  Read more here.  Thanks to John Cerone for the link.

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Filed under Amenities & Features, Community & Giving, Stadium Issues

Happy 4th of July!

Happy Birthday, America!  We wish you  and your family a safe and pleasant 4th of July holiday.

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Filed under Community & Giving, Human Interest

Emotional Tribute Highlights Congressional Baseball Game for Charity

Lawmakers went forward and played the annual Congressional Baseball Game Thursday night at Nationals Stadium after a gunman opened fire on congressional Republicans practicing in Northern Virginia early Wednesday morning.  Read more and watch game here.  Talking less acrimony here.  Watch disturbing video of shooting here.

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Filed under Community & Giving, Conference & Events

Bees Expand Youth Programming

An estimated 500 youths participated in Major League Baseball’s “Play Ball” event at Smith’s Ballpark on Saturday, which also served as an announcement by the Salt Lake Bees (Triple-A, Pacific Coast League) that they will expand their youth baseball initiatives.  Read more here.

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Filed under Community & Giving