Category Archives: Branding & Marketing

Cougars Reveal ‘Raging Cougar Ale’ As Organization’s Own Branded Beer

Kane County Cougars LogoPRESS RELEASE – The Kane County Cougars, with the help of their fans and social media followers, have announced the name for the organization’s specialty Cougars craft beer. “Raging Cougar Ale”, created by Warrenville-based Two Brothers Brewing Company, was the consensus name as chosen by fans in a beer-naming campaign through the Cougars’ social media channels. Continue reading

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Filed under Branding & Marketing, Food & Beverage

Rawhide Introduce New Alternative Logo, Road Unis

Visalia Rawhide LogoPRESS RELEASE – The Visalia Rawhide officially released their new away uniforms for 2015 and beyond, as the team will proudly wear “Visalia” on their chests for the first time since 2008. Continue reading

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Latest Blowfish Ballpark Construction Photos Released, Lake Murray Theme-Night Jersey Revealed

Lexington County Blowfish LogoConstruction photos have been released of the new ballpark under construction in Lexington County (SC) for the summer collegiate Lexington County Blowfish (Coastal Plain League). The team has also released the jersey design for the special Lake Murray Blowfish night. Continue reading

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Filed under Branding & Marketing, Design & Construction, Fun & Atmosphere, Promotions & Entertainment

RoughRiders Unveil New Logos, Unis (UPDATED)

Frisco RoughRiders LogoThe Double-A Frisco RoughRiders (Texas League) unveiled their new branding Thursday morning during a special event at Cinemark Theatres in Frisco Square.  Read full press release here. UPDATE:  Read more from MiLB.com reporter Benjamin Hill and watch unveiling video here.

Frisco RoughRiders New Branding

Frisco RoughRiders New Unis

 

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RoughRiders Unveil New Branding Today

Frisco Roughriders Secondary MarkAfter a two-day delay because of weather, the Double-A Frisco RoughRiders (Texas League) will unveil new branding.  Read press release here.  Unless we are all being played here, the slow reveal hints make it pretty clear the direction the team plans to go.  Read history here.  Watch Nats’ Teddy win one here.  Learn why the 26th President is on Mt. Rushmore here.

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Great American Ball Park Sponsor Pays for Installation of Better Signage

Cincinnati Reds LogoGreat American Insurance Group’s name will be prominently featured on new signs being installed at Great American Ball Park, the home of the Cincinnati Reds.  Read more and view renderings here.  It’s about time.  We have to wonder how many folks outside of the Cincinnati metro area actually knew the ballpark had a sponsor?

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Filed under Branding & Marketing, Sponsorships & Advertising

Rhode Island Red Sox?

Pawtucket Red Sox New Logo 1 - CopyWith news on Monday that the Triple-A Pawtucket Red Sox (International League) have been sold and could be moving to nearby Providence (RI), there is already talk about a name change.  New team president James Skeffington reportedly said he would like to call the team the Rhode Island Red Sox.  Read more here.  The domain RIRedSox.com is already in use, and RhodeIslandRedSox.com was registered yesterday.   Below is our attempt at a new logo:

Rhode Island Red (chicken) Sox, by BallparkBiz.com

Rhode Island Red (chicken) Sox, by BallparkBiz.com

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Filed under Branding & Marketing, League & Franchise, Market & Location