During a public unveiling event at a local middle school, the Connecticut Tigers (Single-A, New York-Penn League) revealed that the team will now be known as the Norwich Sea Unicorns. Read more from Benjamin Hill here. Read more from Chris Creamer here.
Category Archives: Branding & Marketing
PRESS RELEASE – On Thursday, the Florida State League released a new look for the circuit as it enters its 101st year. The new Florida State League logo features a baseball sunburst over a silhouette of the Sunshine State in colors that are frequently associated with Florida and was created by Fooser Sports Design, a Florida-based graphic design company.
After 28 seasons as the Fort Myers Miracle (Single-A, Florida State League), the team has been rebranded as the Fort Myers Mighty Mussels. The new team name was unveiled to the public during a ballpark news conference Tuesday morning, alongside a logo set featuring the titular brawny bivalves in a variety of athletic poses. Read more from Benjamin Hill here. Read more from Chris Creamer here.
PRESS RELEASE – The Prospect League today announced it has entered into a new five-year (2020-2024) agreement with international brand Under Armour as its official on-field uniform. All Under Armour apparel, uniforms, and other related merchandise will be supplied by Kollege Town Sports, a Madison, Wisconsin-based corporation. Kollege Town Sports will also initiate two separate online stores for each team, which is a significant first.
PRESS RELEASE – Preparations for the 2020 season of North Shore Navigators baseball are well underway. On Monday, co-owner Derek January unveiled the team’s new logos, ticket information and some other pertinent details for the 13th straight summer of collegiate baseball at Lynn’s historic Fraser Field.