PRESS RELEASE – After 21 years of baseball under the Hillcats moniker, Lynchburg is asking fans to help decide the team name for the 2017 season. With the help of Brandiose, a San Diego-based sports marketing company which has overseen rebranding efforts for more than 50 minor league teams, Lynchburg has created an online “Name the Team” campaign. Continue reading
Category Archives: Branding & Marketing
PRESS RELEASE – When choosing the name of Pensacola’s new Double-A club in 2012, more than 3,200 votes were cast for six final choices. The Blue Wahoos won over the possibilities of the Aviators, Mullets, Redbones, Salty Dogs and Loggerheads. Continue reading
PRESS RELEASE – While the flowers bloom and the temperature rises, in Florida, March also means the start of the baseball season. Out on fields across the Sunshine State, under the bright sun, collections of players work to hone their skills and become teams. Meanwhile, fans come down from the north to avoid the last winter snow watch the baseball season emerge. Continue reading
With a nod to Prince, the St. Paul Saints (Independent Professional, American Association) have introduced “Little Red Porkett” as the 2016 season’s pig mascot. Read more here.
PRESS RELEASE – When you say the words “hot dog,” there are three images that should immediately come to mind: summer, baseball and Coney Island. This season the Brooklyn Cyclones will check off all three of those requirements, when they celebrate everyone’s favorite ballpark food and change their name to the Coney Island Franks for one night only. Continue reading
As a follow up to the rebranding-the-team announcement we posted in March, the Binghamton Mets (Double-A, Eastern League) have unveiled the following six possible names from which voters/fans can now choose: Bullheads, Gobblers, Rocking Horses, Rumble Ponies, Stud Muffins, and Timber Jockeys. Read more here. Vote here until June 1.