Category Archives: Branding & Marketing

Dash Unveil New Primary Logo for Franchise

PRESS RELEASE – The Winston-Salem Dash revealed their new primary logo for the 2020 season and beyond on Wednesday, kicking off several stylistic changes before the 12th season of the franchise.

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Filed under Branding & Marketing, Merchandising

‘Boomer’ Takes Flight with Cannon Ballers

PRESS RELEASE – For months Cabarrus County residents have welcomed a big-headed, mustachioed daredevil into their hearts, businesses, and homes without even knowing his name. That changed today when the Kannapolis Cannon Ballers announced their mascot’s name: Boomer.

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Cannon Ballers & Kinetic Link Up to Enhance Fan Experience

PRESS RELEASE – With the opening of the Kannapolis Sports and Entertainment Venue less than 100 days away, the team revealed a Founding Partnership with Kinetic by Windstream that includes wireless internet access for all fans attending games and other events. As part of the alliance, the 6,000-square foot premium hospitality space on the suite level will be known as the Kinetic Club.

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Filed under Amenities & Features, Branding & Marketing, Stadium Issues

Jeter Street?

New York Yankees fans may soon be able to meet outside the Bronx stadium at the corner of Jeter Street and Rivera Avenue.  Cary Goodman, who runs the area’s business improvement district, is petitioning City Council to rename East 161st Street between Gerard and River avenues after Derek Jeter, the Yankees retired shortstop.  Read more here.

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Filed under Awards & Recognition, Branding & Marketing, Human Interest

Braves Unveil ‘Truist Park’ as Stadium’s New Name

The Atlanta Braves officially bid adieu to the SunTrust Park era on Tuesday morning, when it was announced their stadium will now be known as Truist Park.  Read more and watch video here.

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Filed under Branding & Marketing, Sponsorships & Advertising

Mets Spring Training Home to be Named Clover Park

PRESS RELEASE – The spring training home of the New York Mets and regular-season home of the St. Lucie Mets, New York’s Advanced-A minor league affiliate, will have a new name next season. The venue, formerly known as First Data Field, will be called Clover Park beginning in February 2020. This change follows the 2019 acquisition of First Data by Fiserv, a leading global provider of payments and financial services technology. Continue reading

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Filed under Branding & Marketing, Sponsorships & Advertising