Category Archives: Branding & Marketing

Swift Current Seeks New Nickname

Swift Current Indians LogoThe Swift Current Indians (Summer Collegiate, Western Major Baseball League) are calling on the public to help find a new name for the baseball team.  Suggestions will be accepted from October 1-15, 2016.  Read more here.

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Kinston’s Name the Team Campaign Narrows List to Five Contenders

Carolina League LogoAfter more than 1300 name submissions, fans have a chance to choose one of the five following names for the team moving from the California League (Single-A) to Kinston (NC) and the Carolina League (Single-A):  Down East Eagles, Down East HamHawks, Down East Hogzillas, Down East Shaggers, Down East Wood DucksLearn more and vote here.  Watch news report about unhappy fans here.


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West Coast League Announces ‘Port Angeles Lefties’

port-angeles-leftiesPRESS RELEASE – West Coast League baseball is coming to Port Angeles, Washington in 2017. The WCL is proud to announce the birth of the Port Angeles Lefties, who will begin play in the league next season. Continue reading

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S.I. Yankes Unveil Re-Name the Team Options

Staten Island Yankees LogoAfter more than 2,000 fans submitted new team names as part of the Staten Island Yankees (Single-A, New York-Penn League) “Name The Team” Contest, the team has narrowed the list to five, including the Bridge Trolls, Heroes, Killer Bees, Pizza Rats, and Rock Pigeons.  Fans have two weeks to vote for their favorite new identity.  Click here to cast your vote.



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Knights to Celebrate 40th Anniversary of Charlotte O’s September 4

Charlotte Knights New Primary LogoPRESS RELEASE – Former Charlotte O’s players, including National Baseball Hall of Famer Eddie Murray, will return to the Queen City to be honored by the Charlotte Knights on Sunday, September 4th as part of a special 40th Anniversary Tribute to the 1976 Charlotte O’s — the first team in O’s franchise history. Continue reading

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White Sox Ballpark Gets New Name

Chicago White Sox LogoU.S. Cellular Field, home of the Chicago White Sox, will be called Guaranteed Rate Field beginning November 1. A 13-year deal gives the mortgage lender the naming rights for the team’s ballpark.  Read more here.

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