Category Archives: Branding & Marketing

White Sox Ballpark Gets New Name

Chicago White Sox LogoU.S. Cellular Field, home of the Chicago White Sox, will be called Guaranteed Rate Field beginning November 1. A 13-year deal gives the mortgage lender the naming rights for the team’s ballpark.  Read more here.

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MiLB’s 2016 Mascot Mania Underway

Minor League Baseball LogoMinor League Baseball has launched its annual Mascot Mania competition.  Learn more and begin voting here.

Minor League Baseball Mascot Mania 2016

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Greensboro Shows Off Special ‘Jeansboro’ Unis for Tomorrow Night

Greensboro Grasshoppers LogoThe Greensboro Grasshoppers (Single-A, South Atlantic League will be wearing new uniforms on Saturday, August 20, and it’s all about the denim.  Read more and view photos here.

Greensboro Grasshoppers Jeansboro Night Unis

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RailRiders to Host Pierogi Night August 26

Scranton Wilkes-Barre RailRiders Logo 3Nostrovia! Not only to good health but to good food as well! What better way to celebrate a local delicacy than having a good ole’ fashion Pierog-Off on August 26 at PNC Field, home of the Scranton/Wilkes-Barre RailRiders (Triple-A, International League).  You can get a glimpse of the special unis and merchandise for the night below:

Scranton Wilkes-Barre RailRiders Pierogies

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RockHounds to be Millionaires for “What If?” Weekend, Unveil Special Unis

Midland Rockhounds LogoPRESS RELEASE – In 1999, when Midland Professional Baseball changed affiliations to the Oakland A’s, a new name was needed to create our own identity. Continue reading

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Tortugas to be Daytona Beach Islanders for Throwback Night

Daytona Tortugas Primary LogoPRESS RELEASE – The Daytona Tortugas have announced Throwback Night at Radiology Associates Field at Jackie Robinson Ballpark for their game on Saturday, August 27th. The Tortugas will revert to a past franchise and honor the Daytona Beach Islanders throughout the night. Continue reading

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Finalists Revealed for Osceola County’s ‘Name the Team’ Contest

Florida State League LogoSix “Name the Team” finalists have been chosen for the relocating Brevard County Manatees (Single-A, Florida State League), which will make Osceola County Stadium in Kissimmee (FL) home starting next season.  Fans have until 11:59pm EST on Wednesday, August 18th, to select one of the following names: Florida Dragonflies, Florida Fire Frogs, Florida Mud Kickers, Florida Rodeo Clowns, Florida Sorcerers, Florida Toucans.  Read more about the names and vote here.

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