Category Archives: Branding & Marketing

Salem Red Sox to Play as ‘Beer Mongers’

PRESS RELEASE – The Salem Red Sox have “draughted” an alternate appearance for the 2019 season. Beginning May 2, the team will take the field every Thursday as the Salem Beer Mongers in a nod to the growing craft industry.

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Filed under Branding & Marketing, Fun & Atmosphere, Promotions & Entertainment

CT Tigers Seek Fan Input for New Team Name

For the first time since moving to Dodd Stadium in Norwich (CT), the Connecticut Tigers (Single-A, New York-Penn League) are planning to rebrand with a new team name, and they are seeking help from fans to do it.  They plan to use the “Norwich” location identifier instead of Connecticut.  Read more and enter names submissions here.

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Booyah Unveil Jerseys, Mascot

The Green Bay Booyah (Summer Collegiate, Northwoods League) unveiled their new flannel-inspired jersey designs and mascot named “Rocky” at the Ashwaubenon Branch Library on Saturday. Read more and watch video here.

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Filed under Branding & Marketing, Fun & Atmosphere

San Jose Giants and Excite Credit Union Announce Excite Ballpark

PRESS RELEASE – The San Jose Giants announced today a three-year naming rights agreement with newly re-branded Excite Credit Union. As of today, fans will be walk through the front gates of Excite Ballpark, Home of the San Jose Giants. The naming rights deal highlights an expanded partnership between the two organizations and ushers in an exciting new era of baseball in San Jose.

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Funko Agrees to 6-Year Ballpark Naming Rights Partnership with AquaSox

PRESS RELEASE – The Everett AquaSox and Funko, Inc. (“Funko”) (Nasdaq:FNKO), a leading pop culture consumer products company located in downtown Everett have announced a six-year partnership which includes promotional giveaways, stadium decor and field naming rights. Everett Memorial Stadium will now be called Funko Field at Everett Memorial Stadium.

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Filed under Branding & Marketing, Sponsorships & Advertising, Stadium Issues

Expedition League Unveils 2019 All-Star Game Logo

The Expedition League (Summer Collegiate) has revealed the 2019 All-Star Game logo and provided information about related All-Star Extravaganza festivities, which will be held in Minot (ND) on July 15-16, 2019, at Corbett Field, home of the Souris Valley Sabre Dogs.

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Filed under Branding & Marketing, Conference & Events

Former Safeco Field Goes Magenta, T-Mobile Signage Installed

T-Mobile has a 25-year contract to have its name on the stadium, which had been known as Safeco Field since 1999. View photos here and here.

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Filed under Amenities & Features, Branding & Marketing, Sponsorships & Advertising