U.S. Cellular Field, home of the Chicago White Sox, will be called Guaranteed Rate Field beginning November 1. A 13-year deal gives the mortgage lender the naming rights for the team’s ballpark. Read more here.
Category Archives: Branding & Marketing
Minor League Baseball has launched its annual Mascot Mania competition. Learn more and begin voting here.
The Greensboro Grasshoppers (Single-A, South Atlantic League will be wearing new uniforms on Saturday, August 20, and it’s all about the denim. Read more and view photos here.
Nostrovia! Not only to good health but to good food as well! What better way to celebrate a local delicacy than having a good ole’ fashion Pierog-Off on August 26 at PNC Field, home of the Scranton/Wilkes-Barre RailRiders (Triple-A, International League). You can get a glimpse of the special unis and merchandise for the night below:
PRESS RELEASE – In 1999, when Midland Professional Baseball changed affiliations to the Oakland A’s, a new name was needed to create our own identity. Continue reading
PRESS RELEASE – The Daytona Tortugas have announced Throwback Night at Radiology Associates Field at Jackie Robinson Ballpark for their game on Saturday, August 27th. The Tortugas will revert to a past franchise and honor the Daytona Beach Islanders throughout the night. Continue reading
Six “Name the Team” finalists have been chosen for the relocating Brevard County Manatees (Single-A, Florida State League), which will make Osceola County Stadium in Kissimmee (FL) home starting next season. Fans have until 11:59pm EST on Wednesday, August 18th, to select one of the following names: Florida Dragonflies, Florida Fire Frogs, Florida Mud Kickers, Florida Rodeo Clowns, Florida Sorcerers, Florida Toucans. Read more about the names and vote here.