Category Archives: Branding & Marketing

Lynchburg HillCats to Rebrand Franchise, Announce ‘Name the Team’ Contest

Lynchburg Hillcats LogoPRESS RELEASE – After 21 years of baseball under the Hillcats moniker, Lynchburg is asking fans to help decide the team name for the 2017 season. With the help of Brandiose, a San Diego-based sports marketing company which has overseen rebranding efforts for more than 50 minor league teams, Lynchburg has created an online “Name the Team” campaign. Continue reading

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Blue Wahoos to Become ‘Mullets’ for What If Night Thursday, Unveil Branding

Pensacola Blue Wahoos LogoPRESS RELEASE – When choosing the name of Pensacola’s new Double-A club in 2012, more than 3,200 votes were cast for six final choices. The Blue Wahoos won over the possibilities of the Aviators, Mullets, Redbones, Salty Dogs and Loggerheads. Continue reading

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BlueClaws Welcome Lifeguard ‘RipTide’ to the Family

Lakewood BlueClaws Alternative LogoPRESS RELEASE – While the flowers bloom and the temperature rises, in Florida, March also means the start of the baseball season. Out on fields across the Sunshine State, under the bright sun, collections of players work to hone their skills and become teams. Meanwhile, fans come down from the north to avoid the last winter snow watch the baseball season emerge. Continue reading

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Saints Introduce New Pig Mascot: ‘Little Red Porkette’

St. Paul Saints Hat LogoWith a nod to Prince, the St. Paul Saints (Independent Professional, American Association) have introduced “Little Red Porkett” as the 2016 season’s pig mascot.  Read more here.

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Cyclones to Become Coney Island Franks, Unveil Special Branding

Brooklyn Cyclones LogoPRESS RELEASE – When you say the words “hot dog,” there are three images that should immediately come to mind: summer, baseball and Coney Island. This season the Brooklyn Cyclones will check off all three of those requirements, when they celebrate everyone’s favorite ballpark food and change their name to the Coney Island Franks for one night only. Continue reading

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B-Mets Rebranding Campaign Heats Up

Binghampton Mets LogoAs a follow up to the rebranding-the-team announcement we posted in March, the Binghamton Mets (Double-A, Eastern League) have unveiled the following six possible names from which voters/fans can now choose: Bullheads, Gobblers, Rocking Horses, Rumble Ponies, Stud Muffins, and Timber JockeysRead more here.  Vote here until June 1.

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Bananas Unveil Uniforms

Savannah Bananas Primary LogoWith the help of WJCL 22, the Savannah Bananas (Summer Collegiate, Coastal Plain League) unveiled their uniform lineup for their 2016 inaugural season.  Read more and view photos here.

Savannah Bananas Facebook photo.

Savannah Bananas Facebook photo.

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