Category Archives: Branding & Marketing

Mariners Lease Deal Approved, New Ballpark Name Coming Soon

After a delay, a renegotiation, some public outcry and general local politics, the Washington State Major League Baseball Stadium Public Facilities District (PFD) Board and Seattle Mariners have reached a final agreement on a new 25-year ballpark lease for the venue formerly known as Safeco Field.  With the lease finalized, the Mariners are expected to announce a stadium naming rights deal — rumored to be with T-Mobile — in the coming days.  Read more here.

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Filed under Branding & Marketing, Lease & Contracts, Sponsorships & Advertising

Prospect League Adds ‘Pistol Shrimp’ to 2019 Lineup

PRESS RELEASE – The Prospect League is proud to introduce its newest franchise, the DuPage Pistol Shrimp, which begins play at Benedictine University’s Ben U Baseball Field in Lisle, Ill., when the collegiate wood-bat league opens its 11th season in late May.

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AppleSox Unveil 20th Anniversary Logo

PRESS RELEASE – The Wenatchee AppleSox unveiled a new logo to mark their 20th season on Thursday night at a sponsor appreciation event at Highlander Golf Course in East Wenatchee.

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It’s the ‘Las Vegas Aviators’

PRESS RELEASE – The Howard Hughes Corporation®, owner of the Las Vegas 51s®, the city’s professional Triple-A baseball team of the Pacific Coast League (PCL), and developer of the Summerlin® master planned community and the Las Vegas Ballpark currently under construction at Downtown Summerlin®, announced today the team’s new name – the Las Vegas Aviators®.

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Name the Team Contest Underway for Brandon Franchise

PRESS RELEASE – The Brandon, Manitoba affiliate of the Expedition League has announced the five finalists for the “Guess the Team Name” Contest and we want you, our great fans, to help in selecting the team name. Please let us know which team names are your favorites. Your team name selections will be an important part of the process of selecting the Brandon Expedition League team name! Continue reading

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RailRiders to Host 2020 Triple-A All-Star Game

On Thursday evening, the Scranton/Wilkes-Barre RailRiders, in conjunction with the International League and Pacific Coast League, announced that the 2020 Triple-A All-Star Game will be held at PNC Field.  Read more here.

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Filed under Branding & Marketing, Conference & Events

MiLB.com’s Ben Hill Reviews Favorite Minor League Logos

After covering everything from food to mascots to people to ballparks to views to stadium features, today the “Ben’s Best” article series concludes with one of Minor League Baseball’s most frequent conversation topics: logos.  Read more here.

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Filed under Awards & Recognition, Branding & Marketing