Category Archives: Branding & Marketing

Syracuse Chiefs Become Mets, Ballpark Lease Extended

The New York Mets announced on Tuesday that the Syracuse Chiefs are becoming the Syracuse Mets. The Mets purchased the team last year and will put its Triple-A players on the field of NBT Bank Stadium starting next spring.  Read more here.  The New York Mets and Onondaga County have also agreed to a lease extension that should keep Triple-A baseball in town through at least 2043 driven by $25 million worth of improvements.  Read more here.  View ballpark renderings here and here.

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‘Hoppers, First National Bank Extend Ballpark Naming Rights Deal

The Greensboro Grasshoppers’ (Single-A, South Atlantic League) downtown ballpark will keep its First National Bank Field name through at least the 2026 season. The Hoppers and FNB Corp. agreed to a five-year extension of their existing naming rights deal, which runs through 2021.  Read more here.

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The Sports Logo Community Loses a Designer, Friend

We are sad to learn that sports logo designer Keith Flynn of Flynnagain Productions died this past Tuesday, October 9th. Chris Creamer of SportsLogos.net remembers Flynn and showcases some of his work in a post today.  Read more here.  Read obituary here.

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Filed under Branding & Marketing, Human Interest

Anthem Inspired by Growing Appreciation for ‘Sod Poodles’

When the finalists for Amarillo’s new Double-A baseball team were announced, they raised eyebrows.  But thanks to a catchy song, sod poodles are winning over Amarilloans.  Read more here.

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Bisons Home Now Called ‘Sahlen Field’ After Meat Packing Company

Two of Western New York’s most iconic organizations are now teammates at the ballpark as the Buffalo Bisons (Triple-A, International League) and the Sahlen Packing Company today announced the signing of a 10-year naming rights agreement for the ballpark home of the Herd to be called “Sahlen Field.”  Read more here.

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Wuerfel Talks About Sale of Beach Bums, Switch to Northwoods League

John Wuerfel wasn’t going to sell to just anybody.  The Traverse City Beach Bums (Independent, Frontier League) co-owner — or now former co-owner — sold the franchise he and his wife Leslye helped nurture for the last 13 years.  Read more here.

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Filed under Branding & Marketing, League & Franchise

New Ballpark Commons Stadium to be Named ‘Routine Field’

ROC Ventures has announced that Routine Baseball has received exclusive naming rights for the new stadium located at Ballpark Commons.  The ballpark will be known as Routine Field.  Routine Baseball is an apparel brand dedicated to baseball and the lifestyle surrounding it.  Read more here.

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