Minor League Baseball today unveiled the 397-game schedule for its second annual Copa de la Diversión (Fun Cup) event series, taking place during the 2019 season. The 2019 season will see 72 teams transform their brands to join in Copa’s mission to authentically connect MiLB teams with their diverse communities, and embrace and celebrate the culture and values that resonate most with Latinx fans nationwide. Read more here.
Category Archives: Branding & Marketing
Minor League Baseball Reveals 2019 Copa Details, Team Identities and Logos will be Unveiled March 18
What a week! Within 24 hours of announcing the Branded New by You campaign, over 300 of you had submitted really terrific ideas. That number grew quickly, and each day our team pored over your recommendations. In all, we received 1,223 submissions. Continue reading
One way or another, it looks like the Atlanta Braves are going to be playing in a park that will not be named SunTrust. The $66 billion acquisition of SunTrust by BB&T Corp. means the two huge banks will be merged into one company under a new name, which has yet to be decided. Read more here.
PRESS RELEASE – The Portland Sea Dogs are changing their name…for one night anyway. The Sea Dogs will become the Maine Whoopie Pies, presented by Trademark Federal Credit Union, on Friday, June 21st when they host the Reading Fightin Phils at 7:00 PM at Hadlock Field. The name change is in celebration of the official state treat of Maine: the whoopie pie!
PRESS RELEASE – As the Kannapolis Class A baseball franchise moves toward a new era of baseball at the City of Kannapolis’s Sports and Entertainment Venue, the team invites the community to help rename the franchise. Today the team launches its “Branded New By You” campaign and is asking community members to suggest names to help define the team’s new identity. In addition to a new name, the rebrand will include a new logo and mascot. The new identity will debut after the 2019 season ends.
In honor of one of sport’s cinema’s most iconic scenes, the Durham Bulls (Triple-A, International League) will rebrand for one night only as the Durham Lollygaggers. On June 14th, 31 years after the release of the Bull Durham movie, the team will take the field in specially-designed jerseys and hats to commemorate a scene still mentioned across pop culture today. Read more here.