Category Archives: Branding & Marketing

Connecticut Tigers Become Norwich Sea Unicorns

During a public unveiling event at a local middle school, the Connecticut Tigers (Single-A, New York-Penn League) revealed that the team will now be known as the Norwich Sea Unicorns.  Read more from Benjamin Hill here.  Read more from Chris Creamer here.

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Fort Myers Miracle Become Mighty Mussels

After 28 seasons as the Fort Myers Miracle (Single-A, Florida State League), the team has been rebranded as the Fort Myers Mighty Mussels.  The new team name was unveiled to the public during a ballpark news conference Tuesday morning, alongside a logo set featuring the titular brawny bivalves in a variety of athletic poses.  Read more from Benjamin Hill here.  Read more from Chris Creamer here.

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Prospect League Announces Five-Year Partnership with Under Armour

PRESS RELEASE – The Prospect League today announced it has entered into a new five-year (2020-2024) agreement with international brand Under Armour as its official on-field uniform. All Under Armour apparel, uniforms, and other related merchandise will be supplied by Kollege Town Sports, a Madison, Wisconsin-based corporation. Kollege Town Sports will also initiate two separate online stores for each team, which is a significant first.

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Navigators Unveil New Logos

PRESS RELEASE – Preparations for the 2020 season of North Shore Navigators baseball are well underway. On Monday, co-owner Derek January unveiled the team’s new logos, ticket information and some other pertinent details for the 13th straight summer of collegiate baseball at Lynn’s historic Fraser Field.

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Worcester Red Sox Unveil ‘WooSox’ Branding

On Monday evening, Boston’s Triple-A affiliate announced that, beginning in 2021, it will be known as the Worcester Red Sox. But while that’s the International League team’s official moniker, its “WooSox” nickname promises to be more prominent.  Read more here. See more logos hereSee gear here.

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Twins Bring Back Baby Blues

As part of the celebration of the 60th season of Major League Baseball in Minnesota, the Twins on Monday unveiled a throwback baby blue alternate uniform for the 2020 season.  Read more here.

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