Last summer, Burl Yarbrough, president of the San Antonio Missions (Double-A, Texas League), received a text from his general manager, Dave Gasaway. After collaborating with fellow staffers, Gasaway probed Yarbrough about becoming the Flying Chanclas and join 32 other clubs in the MiLB initiative Copa de la Diversion, or “Fun Cup.” Yarbrough delivered an initial terse response: “Nope.” Read more here. View full branding here. View SI rankings here.
Minor League Baseball has revealed the on-field identities of the 33 teams participating in its new “Copa de la Diversión” (“Fun Cup”) season-long event series this season. Copa de la Diversión serves as a key component of MiLB’s “Es Divertido Ser Un Fan” (“It’s Fun to be A Fan”) Hispanic fan engagement initiative. View press release here. Read translations of MiLB Copa de la Diversión on-field brands here.
Filed under Branding & Marketing, Fun & Atmosphere, Merchandising
Minor League Baseball® (MiLB™) today announced the launch of “Copa de la Diversión,” or “Fun Cup,” a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities.
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