PRESS RELEASE – Minor League Baseball™ (MiLB™) today revealed an expanded roster of 72 teams set to participate in its “Copa de la Diversión,” or “Fun Cup,” a season-long event series in 2019. The cornerstone of MiLB’s U.S. Hispanic/Latino fan engagement initiative, “Copa de la Diversión” established an innovative new platform authentically connecting MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics/Latinos nationwide.
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Minor League Baseball’s ‘Copa de la Diversión’ Hispanic Fan Engagement Initiative Expands to 72 Teams for 2019
Minor League Baseball has revealed the on-field identities of the 33 teams participating in its new “Copa de la Diversión” (“Fun Cup”) season-long event series this season. Copa de la Diversión serves as a key component of MiLB’s “Es Divertido Ser Un Fan” (“It’s Fun to be A Fan”) Hispanic fan engagement initiative. View press release here. Read translations of MiLB Copa de la Diversión on-field brands here.
Minor League Baseball® (MiLB™) today announced the launch of “Copa de la Diversión,” or “Fun Cup,” a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities.