Category Archives: Merchandising

Hartford Yard Goats Unveil Branding

Hartford Yard Goats LogoThe Hartford Yard Goats (Double-A, Eastern League) unveiled their visual identity Wednesday at a press conference at the XL Center and the team acknowledged Hartford’s “rich sports history” with the colors that pay homage to the city’s former NHL franchise.  Read more and watch unveiling here.

Hartford Yard Goats Caps, Yard Goats Facebook photo.

Hartford Yard Goats Caps, Yard Goats Facebook photo.

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Filed under Branding & Marketing, Merchandising

Bend Elks Begin Season Under New Management

Bend Elks LogoFor the first time in the team’s 16-year history, the Bend Elks (Summer Collegiate, West Coast League) are under new management.  But other than a few changes like Vinnie the Elk replacing Homer as the team’s new mascot and a new moose-inspired cap logo, it’s expected to be business as usual for the franchise.  Read more here.

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Filed under Branding & Marketing, Merchandising, Personnel & Operations

MiLB Announces Top Merchandising Teams

Minor League Baseball LogoPRESS RELEASE – Minor League Baseball today announced its list of Top 25 teams in licensed merchandise sales for 2014, with the combined totals of all 160 teams setting a Minor League Baseball record with more than $60.3 million in retail sales. Continue reading

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Isotopes Unveil New Alternate Jersey & Logo

Albuquerque Isotopes LogoPRESS RELEASE – The Albuquerque Isotopes, known for being progressive and innovative with uniform designs over the years, have introduced a new alternate logo, which will be featured on a brand new special jersey to be worn during Friday home games. Continue reading

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Rex Open New Team Headquarters

Terre Haute Rex SecondaryPRESS RELEASE – Rex owners, Brian Dorsett, Bruce Rosselli, Kevin Hoolehan, Ray Kepner, Bob Brown and John Newton, proudly opened their new REX Headquarters’ doors, along with Terre Haute Mayor, Duke Bennett and Terre Haute Chamber of Commerce President, David Haynes, on Thursday, December 16, 2014. Continue reading

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Filed under Amenities & Features, Merchandising, Stadium Issues

‘Hank the Ballpark Pup’ Plays Santa for the Holidays

Milwaukee Brewers LogoThe Milwaukee Brewers’ canine marketing juggernaut continues, as “Hank the Ballpark Pup” played Santa at a Wisconsin Humane Society event Thursday.  In addition to other merchandise, the formerly stray pooch even has his own Christmas ornament — free with the purchase of a pair of Holiday 4-Pack ticket packages.  Read more and watch video here.  Watch another video report here.

Milwaukee Brewers Holiday 4-Pack and Hank Ornament

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Filed under Fun & Atmosphere, Human Interest, Merchandising, Promotions & Entertainment

A Tour of the Baseball Winters Meetings Trade Show

Baseball Winter Meetings 2014 LogoSo, you couldn’t make it out to the Baseball Winter Meetings in San Diego (CA)?  MiLB.com reporter Benjamin Hill provides us all with a virtual tour of the annual Trade Show, where over 200 vendors peddle their wares to industry buyers.  Read more and watch video report here.

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Filed under Conference & Events, Fun & Atmosphere, Merchandising, Promotions & Entertainment