Category Archives: Merchandising

Twins Introduce New Alternative Home Uniforms

The Minnesota Twins unveiled a new alternative home uniform this past week on social media.  Read more here.

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Curve to Become ‘Allegheny Yinzers’ for Select Dates in 2019

PRESS RELEASE – The Altoona Curve announced another addition to the 2019 promotional calendar on Tuesday with a seven-game team rebrand series, complete with a new team name and uniforms. On select weekend home games at Peoples Natural Gas Field, the Curve will take the field as the Allegheny Yinzers. The new identity is a tribute to the familiar second-person plural pronoun “yinz” that is commonly used by people of Western and Central Pennsylvania.

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Minor League Baseball Announces Its Top 25 Teams in Licensed Merchandise Sales

Minor League Baseball has announced its list of Top 25 teams in licensed merchandise sales for 2017, with the combined totals of all 160 teams setting a Minor League Baseball record with more than $70.8 million in retail sales.

The Top 25, listed alphabetically: Continue reading

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Dairyland Cow Sox Celebrate National Dairy Month

PRESS RELEASE – June is National Dairy Month, and the Dairyland Cow Sox™, the original America’s Farm Team™, are bringing dairy and baseball together by raising a glass of delicious ice-cold milk in a mighty toast, while shamelessly pitching a new online merchandise store at CowSox.com. Continue reading

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Filed under Awards & Recognition, Merchandising

Whitecaps Announce Salute to Beer City Night, Unveil Special ‘Bung Hammers’ Uniforms

PRESS RELEASE – Fans of the West Michigan Whitecaps, the Single-A affiliate of the Detroit Tigers, know that the team has embraced Grand Rapids’ thriving craft beer culture. From a special logo for the 2014 Midwest League All-Star game logo, to our “Craft Clubhouse” presented by Founders, to the annual Michigan Brewer’s Guild Winter Beer Festival held at Fifth Third Ballpark every February, the Whitecaps love craft beer. Now the Whitecaps are taking the next step with the local craft beer community and changing the team’s name for one special night.

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S.I. Yankees to Become Pizza Rats During Saturday Games

PRESS RELEASE – The Staten Island Yankees are taking on a new identity on Saturday nights this season. The team will change its name to the Staten Island Pizza Rats for the five Saturday home games, beginning June 23, at Richmond County Bank Ballpark at St. George.

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Filed under Branding & Marketing, Fun & Atmosphere, Merchandising, Promotions & Entertainment