PRESS RELEASE – The Bismarck Larks have made big changes to their 2020 season. The biggest change is welcoming two other Northwoods League teams to the community, the Flickertails and Bull Moose. To eliminate travel, the three teams will each play a 48-game schedule against each other for a total of 72 games at Bismarck Municipal Ballpark, home of Dakota Community Bank & Trust Field.
Category Archives: Merchandising
Bismarck Larks Add Two Teams to Play in 2020: Bismarck Bull Moose, Mandan Flickertails
Filed under Branding & Marketing, Market & Location, Merchandising
Kalamazoo Growlers to Temporarily Re-Brand as ‘Mac Daddies’
PRESS RELEASE – Father’s day might look a bit different for many families on June 21st due to COVID-19. The same will be said for the Kalamazoo Growlers baseball team when the team will rename itself the “Kalamazoo Mac Daddies” in honor of fathers and mac and cheese lovers. The change is a dual salute to Dad, along with Michigan’s Undeniably Dairy Mac and Cheese Festival that is still slated to be hosted at Homer Stryker Field for the 2nd year later this fall after selling out in record time in 2019.
Filed under Branding & Marketing, Fun & Atmosphere, Merchandising
TinCaps Unveil Uniforms for Manzanas Luchadoras Identity
PRESS RELEASE – The Fort Wayne TinCaps unveiled the uniforms for their Manzanas Luchadoras identity on Thursday. The team will be taking the field as the Manzanas Luchadoras (“Fighting Apples” in Spanish) for six games at Parkview Field during the 2020 season as part of Minor League Baseball’s Es Divertido Ser Un Fan (“It’s Fun to be A Fan”) Hispanic fan engagement initiative.
Crawdads to Become ‘Couch Potatoes’
Blue Crabs to Become Bleu Cheeses on Thursdays
PRESS RELEASE – The Southern Maryland Blue Crabs announced on Friday afternoon that they will change their name to the Bleu Cheeses every Thursday as part of their Wing Wars promotion including all you can eat chicken wings and all you can drink beer.
Filed under Branding & Marketing, Fun & Atmosphere, Merchandising
San Antonio Missions to Transform Into Puffy Tacos for Three Games in May
The San Antonio Missions announced today the ball club will pay homage to a staple of the Alamo City’s cuisine and morph into the San Antonio Puffy Tacos for three games from May 22-24 against the Iowa Cubs. In addition, the Missions have decreed May 22 as National Puffy Taco Day.
Filed under Branding & Marketing, Fun & Atmosphere, Merchandising
It’s the Florence Y’alls!
The Northern Kentucky baseball team — a member of the West Division of the Frontier League (Independent Professional) — will now be known as the Florence Y’alls, a nod to the city’s famed and quirky water tower. Read more here.
Filed under Branding & Marketing, Merchandising
Eau Claire Express Unveil ‘Sweet 16’ Season Logo
The Eau Claire Express (Summer Collegiate, Northwoods League) have announced the team’s 2020 season-long promotion with the unveiling of their ‘Sweet 16’ season logo and promotional update. Celebrating their 16th season as a team in 2020, 16 games throughout the upcoming season will recognize and celebrate the franchise’s key accomplishments — one year and game at a time. Read more here.
Dash Unveil New Primary Logo for Franchise
PRESS RELEASE – The Winston-Salem Dash revealed their new primary logo for the 2020 season and beyond on Wednesday, kicking off several stylistic changes before the 12th season of the franchise.
Filed under Branding & Marketing, Merchandising
Lakewood BlueClaws to Celebrate 20th Season in 2020
It’s hard to believe, but the Lakewood BlueClaws (Single-A, South Atlantic League) will celebrate their 20th season in 2020. Check out the logo and video here. View old ballpark construction photos here. View 2020 schedule here.
Filed under Awards & Recognition, Branding & Marketing, Merchandising
RedHawks Reveal 25th Season Commemorative Logo
PRESS RELEASE – The Fargo-Moorhead RedHawks released their 25th season commemorative logo Thursday, in recognition of the team’s 25th season in 2020. The RedHawks will recognize the anniversary during the 25th season with special promotions, giveaways, and an All-25 Team, which will be selected by a fan vote, beginning in early 2020.
Filed under Awards & Recognition, Branding & Marketing, Merchandising
Rocket City Trash Pandas Pass $2M Mark in Licensed Merchandise Sales
PRESS RELEASE – The Rocket City Trash Pandas today announced that the team surpassed the $2 million mark in merchandise sales this past Friday, December 21 – in just over 13 months.
Filed under Branding & Marketing, Merchandising
Prospect League Announces Five-Year Partnership with Under Armour
PRESS RELEASE – The Prospect League today announced it has entered into a new five-year (2020-2024) agreement with international brand Under Armour as its official on-field uniform. All Under Armour apparel, uniforms, and other related merchandise will be supplied by Kollege Town Sports, a Madison, Wisconsin-based corporation. Kollege Town Sports will also initiate two separate online stores for each team, which is a significant first.
Navigators Unveil New Logos
PRESS RELEASE – Preparations for the 2020 season of North Shore Navigators baseball are well underway. On Monday, co-owner Derek January unveiled the team’s new logos, ticket information and some other pertinent details for the 13th straight summer of collegiate baseball at Lynn’s historic Fraser Field.
Filed under Branding & Marketing, Merchandising
Worcester Red Sox Unveil ‘WooSox’ Branding
On Monday evening, Boston’s Triple-A affiliate announced that, beginning in 2021, it will be known as the Worcester Red Sox. But while that’s the International League team’s official moniker, its “WooSox” nickname promises to be more prominent. Read more here. See more logos here. See gear here.
Filed under Branding & Marketing, Merchandising
Twins Bring Back Baby Blues
As part of the celebration of the 60th season of Major League Baseball in Minnesota, the Twins on Monday unveiled a throwback baby blue alternate uniform for the 2020 season. Read more here.
Filed under Branding & Marketing, Merchandising
FredNats Unveil Team Jerseys and Mary Washington Logo
PRESS RELEASE – On Saturday, Nov. 16th, the Fredericksburg Nationals unveiled their new team jerseys and their official Mary Washington logo at an event celebrating Mary Washington’s 311th birthday at her former home in downtown Fredericksburg.
Filed under Branding & Marketing, Merchandising
It’s the ‘Missoula PaddleHeads’
After 21 seasons as the Osprey, Missoula’s Pioneer League team announced a name change at a team rebranding event held Monday morning at the Missoula Children’s Theater. The Osprey are now the Missoula PaddleHeads, Rookie Advanced affiliate of the Arizona Diamondbacks. Read more here.
Filed under Branding & Marketing, Merchandising
Cannon Ballers Merchandise Selling Fast, Learn More About the History and Development Behind the New Brand
Merchandise for the former Kannapolis Intimidators (Single-A, South Atlantic League) is flying off the shelves. Due to overwhelming demand, the “Kannapolis Cannon Ballers” downtown retail store will remain open for the foreseeable future inside the former 46 Restaurant. Read more here. Read about the branding “home run” here. For those interested in learning more about the origins of the name and development of the brand by Dan Simon of Studio Simon, watch the video below (Dan is featured at the 14:37 mark):
Filed under Branding & Marketing, Merchandising
Louisville Bats to Play as ‘Derby City Mint Juleps’ for Two Games
The Louisville Bats (Triple-A, International League), in partnership with Four Roses Bourbon, announced in a press conference at Louisville Slugger Field on Thursday that the team will re-brand as the Derby City Mint Juleps for two games during the 2019 season. Read more here.
Ponies to Play Game as Stud Muffins
For one night & only night only, the Binghamton Stud Muffins take the field at NYSEG Stadium!
Don't miss the stud-ly action on Friday, June 14th at 7:05pm! pic.twitter.com/LRMMIi9tBQ
— Rumble Ponies (@RumblePoniesBB) February 27, 2019
https://platform.twitter.com/widgets.js
Read more here from Chris Creamer and SportsLogos.net.
Sod Poodles Unveil Inaugural Uniforms
The Amarillo Sod Poodles (Double-A, Texas League) have unveiled their three uniform combinations that will be worn by players and field staff throughout the team’s inaugural season – a home white “Sod Poodles” script jersey with a crest logo patch on the sleeve, a road grey “Amarillo” art-deco style jersey with the quick draw logo on the sleeve, and an Alternate light blue “Soddies” script jersey with the pride of Texas logo on the sleeve. Amarillo Yellow, Texas Red and Blue, and Route 66 Retro Blue make up the club’s new official colors. Read more here.
Filed under Branding & Marketing, Merchandising
Twins Introduce New Alternative Home Uniforms
The Minnesota Twins unveiled a new alternative home uniform this past week on social media. Read more here.
Filed under Branding & Marketing, Merchandising
Stingers Unveil 10th Anniversary Logo
It’s hard to believe, but the Willmar Stingers (Summer Collegiate, Northwoods League) will be celebrating their 10th anniversary this coming season. Read more here. Below is the team’s special 10th Season logo:
Filed under Branding & Marketing, Merchandising
Minor League Baseball Announces Its Top 25 Teams in Licensed Merchandise Sales
Minor League Baseball has announced its list of Top 25 teams in licensed merchandise sales for 2017, with the combined totals of all 160 teams setting a Minor League Baseball record with more than $70.8 million in retail sales.
The Top 25, listed alphabetically: Continue reading
Filed under Branding & Marketing, Merchandising
Dairyland Cow Sox Celebrate National Dairy Month
PRESS RELEASE – June is National Dairy Month, and the Dairyland Cow Sox™, the original America’s Farm Team™, are bringing dairy and baseball together by raising a glass of delicious ice-cold milk in a mighty toast, while shamelessly pitching a new online merchandise store at CowSox.com. Continue reading
Filed under Awards & Recognition, Merchandising
Whitecaps Announce Salute to Beer City Night, Unveil Special ‘Bung Hammers’ Uniforms
PRESS RELEASE – Fans of the West Michigan Whitecaps, the Single-A affiliate of the Detroit Tigers, know that the team has embraced Grand Rapids’ thriving craft beer culture. From a special logo for the 2014 Midwest League All-Star game logo, to our “Craft Clubhouse” presented by Founders, to the annual Michigan Brewer’s Guild Winter Beer Festival held at Fifth Third Ballpark every February, the Whitecaps love craft beer. Now the Whitecaps are taking the next step with the local craft beer community and changing the team’s name for one special night.
S.I. Yankees to Become Pizza Rats During Saturday Games
Pancakes vs. Bacon Tonight in South Carolina
This Friday the Lexington County Blowfish (Summer Collegiate, Coastal Plain League) will become the Lexington County Pancakes for the first time, as the club takes on the Macon Bacon, the league’s newest franchise, at Lexington County Baseball Stadium starting at 7:05pm. Learn more here.
Fayetteville Uniforms, Stadium Will Sport Black, Gray and Red Colors
Black, gray and red will be the colors of Fayetteville’s (NC) Minor League baseball team, and at the request of the Houston Astros, Fayetteville’s baseball stadium will be decorated to match. Read more here.
Filed under Branding & Marketing, Merchandising, Stadium Issues
Montgomery to be Greenbow Biscuits for Forrest Gump Tribute Night
The Montgomery Biscuits (Double-A, Southern League) are planning a special Forrest Gump tribute night June 1 and will transform into the “Greenbow Biscuits” for the game. Read more here.
Chicago Dogs Unveil Uniforms
The Chicago Dogs (Independent Professional, American Association) baseball team officially unveiled its home and away uniforms for its inaugural season. The uniforms feature the blue color and red stars of Chicago’s flag, with the team’s hot dog-inspired logo. Read more here. Watch news report here.
Filed under Branding & Marketing, Merchandising
MiLB Unveils On-Field Brands for “Copa de la Diversión”
Minor League Baseball has revealed the on-field identities of the 33 teams participating in its new “Copa de la Diversión” (“Fun Cup”) season-long event series this season. Copa de la Diversión serves as a key component of MiLB’s “Es Divertido Ser Un Fan” (“It’s Fun to be A Fan”) Hispanic fan engagement initiative. View press release here. Read translations of MiLB Copa de la Diversión on-field brands here.
Filed under Branding & Marketing, Fun & Atmosphere, Merchandising
‘What Could Have Been?’ Night Will Bring ‘Mountain Men’ to Manchester
‘Shrimply the Best’ Wins Fan-Designed Jumbo Shrimp T-Shirt Contest
Pippins Unveil Green Alternative Jersey
Just in time for St. Patrick’s Day, the Yakima Valley Pippins (Summer Collegiate, West Coast League) have unveiled something special for their fifth season — a new-look alternative jersey to go along with their home whites and away grays.
Filed under Branding & Marketing, Merchandising
Bulls Unveil New Uniforms, Alternative Logo for 2018 Season
Coming off a Triple-A National Championship, the Durham Bulls are in for a fresh look. For the 2018 season the team will don new home, road and alternate uniforms, hearkening back to organization’s style of the mid-2000s, but also featuring a new logo. Read and see more here. Shop new gear here.
Filed under Branding & Marketing, Merchandising
Solar Power for Petco Park, No ‘Baby Poop’ Brown and Yellow Unis for Padres
Petco Park, home of the San Diego Padres baseball team, will soon have a 336,520-watt solar power system. Read more here. Meanwhile, fans hoping the Padres will bring back brown uniforms on a full-time basis will have to keep hoping. Read more here.
It’s the ‘Tampa Tarpons’
PRESS RELEASE – When the Single-A affiliate of the New York Yankees takes the field for the 2018 season, it will mark the return of Tarpons baseball to the Florida State League after a 30-year absence. The Tampa Tarpons played in the league from 1957 through 1987, winning titles in 1957, 1959 and 1961. Continue reading
Filed under Branding & Marketing, Merchandising