Category Archives: Sponsorships & Advertising

‘Hoppers, First National Bank Extend Ballpark Naming Rights Deal

The Greensboro Grasshoppers’ (Single-A, South Atlantic League) downtown ballpark will keep its First National Bank Field name through at least the 2026 season. The Hoppers and FNB Corp. agreed to a five-year extension of their existing naming rights deal, which runs through 2021.  Read more here.

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Bisons Home Now Called ‘Sahlen Field’ After Meat Packing Company

Two of Western New York’s most iconic organizations are now teammates at the ballpark as the Buffalo Bisons (Triple-A, International League) and the Sahlen Packing Company today announced the signing of a 10-year naming rights agreement for the ballpark home of the Herd to be called “Sahlen Field.”  Read more here.

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New Ballpark Commons Stadium to be Named ‘Routine Field’

ROC Ventures has announced that Routine Baseball has received exclusive naming rights for the new stadium located at Ballpark Commons.  The ballpark will be known as Routine Field.  Routine Baseball is an apparel brand dedicated to baseball and the lifestyle surrounding it.  Read more here.

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Bullfrogs Announce New Capital Credit Union Park, Name the Team Contest


Big Top Baseball, owner of the Green Bay Bullfrogs (Summer Collegiate, Northwoods League), and Ashwaubenon village officials on Tuesday unveiled the design of a new, $10 million baseball and soccer stadium that will be named Capital Credit Union Park.  A “name the team” contest to re-brand the team was also announced.  Read more here.  Enter “Name the Team” contest here.  Watch news report here.

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Filed under Branding & Marketing, Design & Construction, Sponsorships & Advertising, Stadium Issues

Costs Will Keep Ballpark from Being Named After Legend

A recently-published column recommends the Buffalo Bisons (Triple-A, International League), upon the conclusion of its current stadium naming rights agreement, rebrand the downtown ballpark in honor of one of its legendary players.  Read more here.

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Cubs, Gallagher Insurance Announce Partnership

Multi-year strategic partnership between the Chicago Cubs and Gallagher Insurance includes naming rights to “Gallagher Way,” iconic Wrigley Field’s Western Gate, Left Field Bullpen Door and Videoboard Feature sponsoring late inning insurance runs.  Gallagher to become Cubs’ official insurance brokerage, benefits and risk management services partner.  Read more here and here.

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Bisons’ Coca-Cola Field Getting New Name in 2019

Get ready for a new name to adorn the home of the Buffalo Bisons (Triple-A, International League) after this season.  The Coca-Cola Bottling Company is not renewing its naming rights deal on Coca-Cola Field and the city will be putting the name up for bid to determine the park’s fifth moniker since it opened in 1988.  Read more here.

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