Category Archives: Sponsorships & Advertising

No More ‘Safeco Field’ After 2018

Safeco Insurance and the Seattle Mariners jointly announced Tuesday that their 20-year ballpark naming rights deal will not be extended past 2018.  The question now is, who will have their name on the ballpark next?  Read more here.

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Filed under Branding & Marketing, Sponsorships & Advertising, Stadium Issues

Windy City Hurler Signs Biggest Endorsement Deal of All Time

Archer, a Chicago-based company that sells men’s home products, has signed Windy City Thunderbolts (Independent, Frontier League) pitcher Clay Chapman to the biggest sports endorsement deal of all time. Read press release hereWatch news report here.

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Filed under Food & Beverage, Sponsorships & Advertising

Zimmerman Seeking Naming Rights for New Franklin Ballpark

Mike Zimmerman of The Rock Sports Complex is firming up plans to build a baseball stadium in Franklin (WI), and is now seeking a company to buy the naming rights.  Read more here (subscription required).

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Grasshoppers Ballpark Gets New Name, Logo

PRESS RELEASE – First National Bank, the largest subsidiary of F.N.B. Corporation (NYSE: FNB), and the Greensboro Grasshoppers, the Class A minor league baseball affiliate of the Miami Marlins, today unveiled the new name and logo for the Grasshoppers’ ballpark, now First National Bank Field. Continue reading

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McKechnie Field Now LECOM Park, Last-Surviving McKechnie Relative Not Happy

Pittsburgh Pirates PEarlier this month, the Pittsburgh Pirates announced a ballpark sponsorship deal that would rename their spring training facility LECOM Park.  Since 1962, the ballpark had been McKechnie Field in honor of Hall-of-Famer Bill McKechnie.  Read more here.  Carol Montgomery (85), McKechnie’s daughter, feels “it’s a slap in the face,” despite the move by the Pirates to rename their state-of-the-art home clubhouse in McKechnie’s honor.  Read more here.

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MLB Commissioner Doesn’t Rule Out Ads on Jerseys

Major League Baseball LogoMajor League Baseball Commissioner Rob Manfred discusses speeding up the pace of the game, the possibility of ads on jerseys and the future of baseball via Bloomberg.com.  Watch report here.  Read about deal putting GE logo on Boston Celtics jerseys here.

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Lynchburg’s City Stadium to Become ‘Dog-Friendly’ Ballpark During 2017 Season

lynchburg-hillcats-l-logoPRESS RELEASE – As part of the organization’s continued commitment to giving back to the community, the Lynchburg Hillcats proudly announced a new partnership for 2017 with the Lynchburg Humane Society Wednesday morning. Continue reading

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Filed under Community & Giving, Sponsorships & Advertising