Category Archives: Sponsorships & Advertising

Mariners Lease Deal Approved, New Ballpark Name Coming Soon

After a delay, a renegotiation, some public outcry and general local politics, the Washington State Major League Baseball Stadium Public Facilities District (PFD) Board and Seattle Mariners have reached a final agreement on a new 25-year ballpark lease for the venue formerly known as Safeco Field.  With the lease finalized, the Mariners are expected to announce a stadium naming rights deal — rumored to be with T-Mobile — in the coming days.  Read more here.

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It’s ‘CoolToday Park’

The new spring training home of the Atlanta Braves has its name: CoolToday Park. On Tuesday, the Atlanta Braves announced a partnership with CoolToday for the naming rights of the facility, slated to host its first game on Sunday, March 24, with the Braves taking on the Tampa Bay Rays.  Read more here.

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Safeco to T-Mobile in Seattle?

When the 2019 MLB regular season gets underway, the Seattle Mariners will be playing in a ballpark under a new name.  While it has not been announced, Forbes is reporting that T-Mobile will be the new naming rights partner of the Mariners beginning next year.  Read more here.

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‘Hoppers, First National Bank Extend Ballpark Naming Rights Deal

The Greensboro Grasshoppers’ (Single-A, South Atlantic League) downtown ballpark will keep its First National Bank Field name through at least the 2026 season. The Hoppers and FNB Corp. agreed to a five-year extension of their existing naming rights deal, which runs through 2021.  Read more here.

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Bisons Home Now Called ‘Sahlen Field’ After Meat Packing Company

Two of Western New York’s most iconic organizations are now teammates at the ballpark as the Buffalo Bisons (Triple-A, International League) and the Sahlen Packing Company today announced the signing of a 10-year naming rights agreement for the ballpark home of the Herd to be called “Sahlen Field.”  Read more here.

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New Ballpark Commons Stadium to be Named ‘Routine Field’

ROC Ventures has announced that Routine Baseball has received exclusive naming rights for the new stadium located at Ballpark Commons.  The ballpark will be known as Routine Field.  Routine Baseball is an apparel brand dedicated to baseball and the lifestyle surrounding it.  Read more here.

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Bullfrogs Announce New Capital Credit Union Park, Name the Team Contest


Big Top Baseball, owner of the Green Bay Bullfrogs (Summer Collegiate, Northwoods League), and Ashwaubenon village officials on Tuesday unveiled the design of a new, $10 million baseball and soccer stadium that will be named Capital Credit Union Park.  A “name the team” contest to re-brand the team was also announced.  Read more here.  Enter “Name the Team” contest here.  Watch news report here.

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Filed under Branding & Marketing, Design & Construction, Sponsorships & Advertising, Stadium Issues