Category Archives: Sponsorships & Advertising

Merger Bringing Name Change to Suntrust Park

One way or another, it looks like the Atlanta Braves are going to be playing in a park that will not be named SunTrust. The $66 billion acquisition of SunTrust by BB&T Corp. means the two huge banks will be merged into one company under a new name, which has yet to be decided.  Read more here.

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Fayetteville’s Ballpark Plaza Gets a Name

The plaza in front of the new minor league baseball stadium will be named for late Fayetteville (NC) Mayor Bill Hurley, who was an avid baseball fan and is credited with a downtown cleanup that led to the new stadium.  Read more here.

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Name Change on Deck for Razorbacks Ballpark

The University of Arkansas board of trustees will vote this week on whether to modify the name of the Razorbacks’ baseball stadium from Baum Stadium to Baum-Walker Stadium.  The request comes after the Willard & Pat Walker Charitable Foundation pledged a $5 million lead gift toward the construction of a $25-million, 40,000-square-foot operations center on the stadium grounds.  Read more here.

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Filed under Community & Giving, Sponsorships & Advertising, Stadium Issues

Say Goodbye to Miller Park, Hello to New Naming-Rights Partner

Miller Park signage will disappear from Milwaukee’s baseball stadium after 2020, when Madison (WI)-based American Family Insurance takes over naming rights from MillerCoors.  The deal was announced Tuesday.  Read more here and here.  Not all fans are happy, as 30,000 sign petition opposing any name change.  Read more here.

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Fireflies Home Now Segra Park

Spirit Communications Park, home of the Columbia Fieflies (Single-A, South Atlantic League) will now be known as Segra Park.  Spirit Communications and Lumos Networks Corp. announced Monday that the two companies have rebranded as Segra.  Read more here.  Read press release here.

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Goodbye AT&T Park, Hello Oracle Park

The home of the San Francisco Giants will now be known as Oracle Park.  The team on Thursday will announce a 20-year agreement with the Redwood City technology company to affix its name to their waterfront ballpark.  Read more here.

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Safeco Field Now T-Mobile Park

The Seattle Mariners and Bellevue (WA)-based telecommunications giant T-Mobile announced a 25-year ballpark naming-rights partnership that will begin in January and run through December 2043.  Per Forbes, the deal is worth $87.5 million.  The former Safeco Field will now be known as T-Mobile Park.  Read more here.

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