Category Archives: Sponsorships & Advertising

Bullfrogs Announce New Capital Credit Union Park, Name the Team Contest


Big Top Baseball, owner of the Green Bay Bullfrogs (Summer Collegiate, Northwoods League), and Ashwaubenon village officials on Tuesday unveiled the design of a new, $10 million baseball and soccer stadium that will be named Capital Credit Union Park.  A “name the team” contest to re-brand the team was also announced.  Read more here.  Enter “Name the Team” contest here.  Watch news report here.

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Filed under Branding & Marketing, Design & Construction, Sponsorships & Advertising, Stadium Issues

Costs Will Keep Ballpark from Being Named After Legend

A recently-published column recommends the Buffalo Bisons (Triple-A, International League), upon the conclusion of its current stadium naming rights agreement, rebrand the downtown ballpark in honor of one of its legendary players.  Read more here.

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Cubs, Gallagher Insurance Announce Partnership

Multi-year strategic partnership between the Chicago Cubs and Gallagher Insurance includes naming rights to “Gallagher Way,” iconic Wrigley Field’s Western Gate, Left Field Bullpen Door and Videoboard Feature sponsoring late inning insurance runs.  Gallagher to become Cubs’ official insurance brokerage, benefits and risk management services partner.  Read more here and here.

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Bisons’ Coca-Cola Field Getting New Name in 2019

Get ready for a new name to adorn the home of the Buffalo Bisons (Triple-A, International League) after this season.  The Coca-Cola Bottling Company is not renewing its naming rights deal on Coca-Cola Field and the city will be putting the name up for bid to determine the park’s fifth moniker since it opened in 1988.  Read more here.

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It’s ‘Fitteam’ for Ballpark of the Palm Beaches

Fitteam, an event brand partnership and organic products firm, has secured the naming rights to the Ballpark of the Palm Beaches, the spring training home of the Washington Nationals and Houston Astros.  Read more here.

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Comerica Extends Ballpark Naming Rights Deal

Dallas (TX)-based Comerica Bank said Friday it will exercise an option to extend its Comerica Park naming rights deal an additional five years, taking it through 2034.  Read more here.

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Game Company Claims Purchase of Joliet Ballpark Naming Rights

When the twisted minds behind Cards Against Humanity asked fans to pitch in $15 to help the game company “save America,” almost any potential scenario was on the table, including digging a pointless hole in the ground.  On day six of their (anti-Donald Trump/advertising) campaign, they claim they have purchased the naming rights to the home of the Joliet Slammers (Independent Professional, Frontier League).  Read more and watch video here.  Read about Cards Against Humanity Saves Baseball here.  So, what do the Slammers have to say?

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