Category Archives: Sponsorships & Advertising

New Cannon Ballers Ballpark Gets a Name

The Kannapolis Cannon Ballers (Single-A, Carolina League) have announced a 10-year partnership with Atrium Health that includes naming the city’s new, state-of-the-art baseball stadium, Atrium Health Ballpark.  Read more here.

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Dragons Announce New Stadium Naming Rights Agreement with Day Air Credit Union

PRESS RELEASE – The Dayton Dragons and Day Air Credit Union today announced a 10-year partnership providing stadium naming rights through 2029. Beginning today, the facility will be named Day Air Ballpark. Financial terms of the agreement were not disclosed.

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Baseball Grounds to Become 121 Financial Ballpark

PRESS RELEASE – Jacksonville’s longest tenured professional sports franchise has entered into an agreement to play in a stadium bearing the name of one of Jacksonville’s longest continually-operating credit unions. The Jacksonville Jumbo Shrimp and 121 Financial Credit Union (pronounced “One to One”) have agreed to terms on a long-term naming rights agreement for the ballpark, pending Jacksonville City Council approval expected ahead of the 2020 season.

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Miller Park to Become American Family Field

The Milwaukee Brewers home ballpark will have a new name next year after a 20-year deal with Miller comes to an end.  American Family Insurance announced Tuesday evening that Miller Park will become American Family Field next Jan. 1.  A new logo and other branding elements will be revealed later this year.  Read more here and here.

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Braves Unveil ‘Truist Park’ as Stadium’s New Name

The Atlanta Braves officially bid adieu to the SunTrust Park era on Tuesday morning, when it was announced their stadium will now be known as Truist Park.  Read more and watch video here.

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Mets Spring Training Home to be Named Clover Park

PRESS RELEASE – The spring training home of the New York Mets and regular-season home of the St. Lucie Mets, New York’s Advanced-A minor league affiliate, will have a new name next season. The venue, formerly known as First Data Field, will be called Clover Park beginning in February 2020. This change follows the 2019 acquisition of First Data by Fiserv, a leading global provider of payments and financial services technology. Continue reading

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Milkmen Settle Lawsuit, Search for New Ballpark Naming Rights Sponsor

A legal dispute about naming rights for a baseball stadium has temporarily left it without a moniker.  The owners of the Milwaukee Milkmen (Independent Professional, American Association), said this week they settled a lawsuit with their ballpark’s naming rights sponsor.  Read more here.

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