Category Archives: Sponsorships & Advertising

MLB Commissioner Doesn’t Rule Out Ads on Jerseys

Major League Baseball LogoMajor League Baseball Commissioner Rob Manfred discusses speeding up the pace of the game, the possibility of ads on jerseys and the future of baseball via Bloomberg.com.  Watch report here.  Read about deal putting GE logo on Boston Celtics jerseys here.

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Lynchburg’s City Stadium to Become ‘Dog-Friendly’ Ballpark During 2017 Season

lynchburg-hillcats-l-logoPRESS RELEASE – As part of the organization’s continued commitment to giving back to the community, the Lynchburg Hillcats proudly announced a new partnership for 2017 with the Lynchburg Humane Society Wednesday morning. Continue reading

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Crushers Announce New Ballpark Naming Rights Partner

Lake Erie CrushersPRESS RELEASE – The Lake Erie Crushers will have a new naming rights partner for their home ballpark. Sprenger Health Care Systems, headquartered in Lorain, OH, is the new naming rights partner for the stadium formerly known as All Pro Freight Stadium. Continue reading

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MiLB, BUSH’S Beans Cook Up Partnership

Minor League Baseball LogoPRESS RELEASE – As winter approaches and baseball’s Hot Stove season heats up with major announcements, BUSH’S® Beans and Minor League Baseball® (MiLB™) today unveiled a multi-year, strategic partnership, making it the “Official Beans of Minor League Baseball,” and a “Preferred Partner” of a number of MiLB teams, beginning in 2017. Bush Brothers & Company is the recognized brand leader in baked beans and other prepared bean products. Continue reading

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Cougars and Northwestern Medicine Reach Naming Rights Agreement

Kane County Cougars New Primary LogoPRESS RELEASE –  The Kane County Cougars, along with Northwestern Medicine, have announced a five-year partnership agreement that will rename the Cougars home stadium which will now officially be known as Northwestern Medicine Field. Continue reading

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U.S. Cellular Paid for Early Exit of Ballpark Naming Rights Deal

us-cellular-field-logoU.S. Cellular reportedly paid $13 million to get out of its baseball field naming rights deal with the Chicago White Sox early, freeing up resources it can use in other markets.  Read more here.

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Filed under Branding & Marketing, Sponsorships & Advertising, Stadium Issues

‘Guaranteed Rate Field’ Signage Goes Up at White Sox Ballpark

Chicago White Sox LogoThe Chicago White Sox on Monday began hoisting the sign for their baseball park’s new name — Guaranteed Rate Field.  Read more here.

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