Miller Park to Become American Family Field

The Milwaukee Brewers home ballpark will have a new name next year after a 20-year deal with Miller comes to an end.  American Family Insurance announced Tuesday evening that Miller Park will become American Family Field next Jan. 1.  A new logo and other branding elements will be revealed later this year.  Read more here and here.

Say Goodbye to Miller Park, Hello to New Naming-Rights Partner

Miller Park signage will disappear from Milwaukee’s baseball stadium after 2020, when Madison (WI)-based American Family Insurance takes over naming rights from MillerCoors.  The deal was announced Tuesday.  Read more here and here.  Not all fans are happy, as 30,000 sign petition opposing any name change.  Read more here.

The Brewers and @amfam have announced a long-term agreement which includes the naming rights for Miller Park beginning in 2021 and continuing for 15 years. The future name and branding elements for the stadium will be announced at a later date.

DETAILS: https://t.co/CUNqxkLbDH pic.twitter.com/m3avI4oE4q

— Milwaukee Brewers (@Brewers) January 22, 2019

Roc Ventures Seeking Extra $5 Million for Ballpark Commons

Franklin’s (WI) Ballpark Commons mixed-use development is seeking another $5.2 million in city financing help — beyond $22.5 million already approved. Read more here.

Miller Park: Tailgating Not Just Allowed, It’s Expected

With 12,500 parking spaces — all available for tailgating — Miller Park, home of the Milwaukee Brewers, has been a long-time leader in ballpark tailgating.  Read more and view photo gallery here.

Concessions Makeover for Miller Park

The Milwaukee Brewers will provide an official media preview March 29 of the team’s $20 million food-and-beverage-concession upgrade at Miller Park, but stadium district board members Tuesday took their own tour of the progress on the project.  Read more and view slideshow here.