Tag Archives: Ballpark Naming Rights

Merger Bringing Name Change to Suntrust Park

One way or another, it looks like the Atlanta Braves are going to be playing in a park that will not be named SunTrust. The $66 billion acquisition of SunTrust by BB&T Corp. means the two huge banks will be merged into one company under a new name, which has yet to be decided.  Read more here.

Leave a comment

Filed under Branding & Marketing, Sponsorships & Advertising

Say Goodbye to Miller Park, Hello to New Naming-Rights Partner

Miller Park signage will disappear from Milwaukee’s baseball stadium after 2020, when Madison (WI)-based American Family Insurance takes over naming rights from MillerCoors.  The deal was announced Tuesday.  Read more here and here.  Not all fans are happy, as 30,000 sign petition opposing any name change.  Read more here.

Leave a comment

Filed under Branding & Marketing, Sponsorships & Advertising

New Amarillo Ballpark Named ‘Hodgetown’

The Amarillo Sod Poodles(Double-A, Texas League) today announced that they have entered into a ballpark naming-rights partnership, renaming the home of the Sod Poodles “Hodgetown”. Read more here.

Leave a comment

Filed under Branding & Marketing, Stadium Issues

Comerica Extends Ballpark Naming Rights Deal

Dallas (TX)-based Comerica Bank said Friday it will exercise an option to extend its Comerica Park naming rights deal an additional five years, taking it through 2034.  Read more here.

Leave a comment

Filed under Branding & Marketing, Sponsorships & Advertising

Generals Issue RFP for Ballpark Naming Rights

PRESS RELEASE – The Jackson Generals have created an RFP (Request for Proposal) for the most unique opportunity of Stadium Naming Rights. The Generals play in a 6,000-seat stadium, currently known as The Ballpark at Jackson, that was built in 1998 and is located directly on Interstate 40 in Jackson, TN. Continue reading

Leave a comment

Filed under Branding & Marketing, Sponsorships & Advertising, Stadium Issues

Naming Rights Details Coming Today for Rangers’ New Home

The Texas Rangers’ new $1 billion retractable roof ballpark won’t be ready until 2020, but the team is ready to give it a name.  The team has scheduled a press conference for 11 a.m. Thursday to give out details about the naming rights for the new ballpark.  Read more here.

Leave a comment

Filed under Branding & Marketing, Sponsorships & Advertising, Stadium Issues

No More Dr. Pepper Ballpark in Frisco

After nearly 15 years as the naming rights sponsor of the city-owned ballpark, Dr Pepper is stepping back. The Plano (TX)-based company’s contract expires at the end of September, meaning a new corporate team will get to put its moniker on the home of the Frisco RoughRiders (Double-A, Texas League).  Read more here.

Leave a comment

Filed under Branding & Marketing, Sponsorships & Advertising, Stadium Issues