Say Goodbye to Miller Park, Hello to New Naming-Rights Partner

Miller Park signage will disappear from Milwaukee’s baseball stadium after 2020, when Madison (WI)-based American Family Insurance takes over naming rights from MillerCoors.  The deal was announced Tuesday.  Read more here and here.  Not all fans are happy, as 30,000 sign petition opposing any name change.  Read more here.

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Filed under Branding & Marketing, Sponsorships & Advertising

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