Tag Archives: Miller Park

Miller Park to Become American Family Field

The Milwaukee Brewers home ballpark will have a new name next year after a 20-year deal with Miller comes to an end.  American Family Insurance announced Tuesday evening that Miller Park will become American Family Field next Jan. 1.  A new logo and other branding elements will be revealed later this year.  Read more here and here.

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Filed under Branding & Marketing, Sponsorships & Advertising

Miller Park Stadium Tax Expected to be Retired After 23 Years

Taxpayers in southeastern Wisconsin will be free of paying $30 million a year in a special 0.1% sales and use tax supporting Miller Park, home to the Milwaukee Brewers, under legislation that is expected to pass and be signed into law by the governor.  If approved, the 23-year-old revenue program would be permanently retired beginning Jan. 1, 2020.  Read more here.

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Filed under Design & Construction, Money & Financials, Stadium Issues

Say Goodbye to Miller Park, Hello to New Naming-Rights Partner

Miller Park signage will disappear from Milwaukee’s baseball stadium after 2020, when Madison (WI)-based American Family Insurance takes over naming rights from MillerCoors.  The deal was announced Tuesday.  Read more here and here.  Not all fans are happy, as 30,000 sign petition opposing any name change.  Read more here.

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Filed under Branding & Marketing, Sponsorships & Advertising

Miller Park: Tailgating Not Just Allowed, It’s Expected

With 12,500 parking spaces — all available for tailgating — Miller Park, home of the Milwaukee Brewers, has been a long-time leader in ballpark tailgating.  Read more and view photo gallery here.

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Filed under Amenities & Features, Food & Beverage, Stadium Issues

Concessions Makeover for Miller Park

The Milwaukee Brewers will provide an official media preview March 29 of the team’s $20 million food-and-beverage-concession upgrade at Miller Park, but stadium district board members Tuesday took their own tour of the progress on the project.  Read more and view slideshow here.

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Filed under Amenities & Features, Food & Beverage, Stadium Issues

‘Ghostbusters Day’ in Milwaukee Today

Milwaukee Brewers LogoPRESS RELEASE – If there’s something strange in your neighborhood, who ya gonna call? The Brew Crew! To celebrate the release of the new Ghostbusters™ movie, the Brewers are hosting Ghostbusters Day at Miller Park on Saturday, July 9.   Read more here.

Milwaukee Brewer Ghostbusters Day 2

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Filed under Fun & Atmosphere, Promotions & Entertainment

Nachos on a Stick for Fans at Miller Park in 2015

Milwaukee Brewers LogoThe next innovative ballpark food is set to hit Miller Park this season, as Milwaukee Brewers fans will have a chance to take a bite of the Inside The Park Nachos.  Read more here.

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Filed under Food & Beverage

Brewers Announce Changes in Food Lineup for 2015

Milwaukee Brewers LogoThe Milwaukee Brewers today announced changes in the food lineup at Miller Park that will include the addition of a Smoke Shack barbecue stand, a Holey Moley doughnuts and coffee stand.  Read more here.

Milwaukee Brewers Food Changes for 2015

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Filed under Food & Beverage

Ballpark Quirks: Miller Park’s (Bernie’s Dugout) Slide

Sports IllustratedMilwaukee Brewers LogoIn a series called “Ballpark Quirks,” Sports Illustrated takes a look at the distinctive features and oddities that make up each of MLB’s 30 parks. Up now: Miller Park’s Bernie slide.  Read more and view photos here.

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Filed under Amenities & Features, Fun & Atmosphere

Brewers to Dedicate a Second Bob Uecker Statue at Miller Park

Milwaukee Brewers LogoPRESS RELEASE – The Milwaukee Brewers today announced plans for a new Bob Uecker statue at Miller Park. Unlike the statues that surround Miller Park’s Home Plate Plaza, this statue will be in the last row-yes, the last row of the Terrace Level at Miller Park. Continue reading

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Filed under Awards & Recognition

Signature Gut Bombs Available at MLB Parks

ETMIn ESPN The Magazine‘s Sept. 30 Franchise Issue, Rachel Ullrich takes a look at a number of few gut-busting food items available at six Major League Baseball ballparks.  It’s early Tuesday morning, and we’re thinking PNC Park’s Brunch Burger would hit the spot right now!  Read more here.

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Filed under Food & Beverage

Improvements Coming to Miller Park

The Milwaukee Brewers on Monday announced two renovations coming to Miller Park before the 2013 season, including upgrading the Dew Deck with a 25-foot high rock climbing wall in the shape of a Mountain Dew can and improvements to the Home Plate Lounge.  Read more and view renderings here.

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Filed under Amenities & Features, Design & Construction, Stadium Issues

Brewers Unveil Uecker Statue

The Milwaukee Brewers dedicated a new 7-foot-tall bronze statue of beloved player and broadcaster Bob “Mr. Baseball” Uecker during a ceremony outside Miller Park Friday.  The “Ueck” joins three others outside the main gates, including statutes honoring Hall of Famers Hank Aaron and Robin Yount, and Baseball Commissioner Bud SeligRead more and view video here.

Milwaukee Brewers Facebook Photo

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Filed under Awards & Recognition

Miller Park Wins ESPN.com’s ‘Battle of the Ballparks’

In a shocker, Miller Park has won the ESPN.com’s “Battle of the Ballparks.”  The silly thing about this bracket battle, American Idol, Dancing With the Stars, and every other competition out there determined by fan voting (which typically allow you to cast multiple votes), they really don’t give you “truth.”  View final bracket here.

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Filed under Awards & Recognition, Stadium Issues

‘Mr. Baseball’ to be Honored Outside Miller Park

The Milwaukee Brewers announced on Wednesday that former MLB player and Brewers broadcaster Bob “Mr. Baseball” Uecker will be honored with his own statue to be located near Miller Park’s Home Plate Plaza.  Read more here.  Enjoy an old Uecker commercial here.

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Filed under Awards & Recognition, Human Interest, Media

A Decade of Miller Park

Mike Morgan, former communications manager for the Southeast Wisconsin Professional Baseball Park District, which was in charge of building Miller Park, shares his reflections on the stadium’s development and the past 10 years since it was built.  Read more here.

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Filed under Design & Construction, Stadium Issues

New Sign Polishes Off High-Tech Video Board Installation at Miller Park

The Milwaukee Brewers completed their $9-$11 million video board project with the installation of an 18,900-pound back-lit “Miller Park” sign atop the new 5,940 square foot scoreboard.  The new scoreboard was designed by South Dakota-based Daktronics, Inc.  Read more here.

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Filed under Amenities & Features, Fun & Atmosphere, Stadium Issues

The Status of the Miller Park Sales Tax

Even as estimated sales tax revenues have dropped as a result of a struggling economy, officials expect that five county sale tax that was implemented as part of the financial package to help pay for Miller Park could end as soon as 2015, or no later than 2018.  The original target year was set at 2014.  Read more here

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Filed under Design & Construction, Money & Financials, Stadium Issues