No More Dr. Pepper Ballpark in Frisco

After nearly 15 years as the naming rights sponsor of the city-owned ballpark, Dr Pepper is stepping back. The Plano (TX)-based company’s contract expires at the end of September, meaning a new corporate team will get to put its moniker on the home of the Frisco RoughRiders (Double-A, Texas League).  Read more here.

Riders Eyeing More Improvements to Dr. Pepper Ballpark

More improvements could be on the way for the city-owned Dr Pepper Ballpark that serves as the home for the Frisco RoughRiders.  Changes to the pool area are still in the conceptual stage, but a water park-feeling rendering has been released.  Read more and view rendering here.

RoughRiders Announce Ballpark Upgrades (UPDATED)

PRESS RELEASE – The Frisco RoughRiders, the Double-A affiliate of the Texas Rangers, today announced plans for a series of massive upgrades to Dr Pepper Ballpark that will significantly enhance the fan experience during the 2015 season and beyond.

Dr. Pepper Ballpark Hosting Cavalia’s ‘Odysseo’ Under the Big White Top

Cavalia’s Odysseo, a $30 million equestrian spectacular filled with music, visuals and amazing physical feats, can bee seen under the Big White Top at Dr. Pepper Ballpark, home of the Frisco Roughriders (Texas League), from Jan.30 to Feb. 22.  The show was created by Cirque du Soleil co-founder Normand Latourelle.  Read more here.  Watch video here.  Get ticket information here.

Dr. Pepper Ballpark Investing to Host More Events

The operators of Dr. Pepper Ballpark, home of the Double-A Frisco RoughRiders (Texas League), plans to spend $1 million in upgrading the facility’s food services, as part of a push to become an events destination for non-baseball game days.  A new website has even been launched to drive this effort.