No More Dr. Pepper Ballpark in Frisco

After nearly 15 years as the naming rights sponsor of the city-owned ballpark, Dr Pepper is stepping back. The Plano (TX)-based company’s contract expires at the end of September, meaning a new corporate team will get to put its moniker on the home of the Frisco RoughRiders (Double-A, Texas League).  Read more here.

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Filed under Branding & Marketing, Sponsorships & Advertising, Stadium Issues

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