PRESS RELEASE (excerpted) – Also for the second year in a row, the Lake Elsinore Storm won the award for Excellence in Marketing and Promotions. The 2011 season, remembered as the season of Charlie Sheen-co de Mayo, marked a successful year for the Storm with their marketing and promotions endeavors. The Storm continue to find new ways to garner attention in the media-challenged market, including a revamped social media campaign, grassroots marketing and new and exciting promotions around the ballpark. Fans can connect with the Storm through stormbaseball.com, facebook, twitter and YouTube as well as finding front office members in the community spreading the word about upcoming promotions at The Diamond.
Storm mascot Thunder and front office members took their annual tour of elementary schools and interacted with over 65,000 students about the importance of reading and Going Green. One new daily promotion this season was Wacky Weenie Wednesday, where fans received free all-you-can-eat hot dogs with the price of admission. In addition to the new Wednesday promotion, fans were treated to great deals throughout the week at Storm games with Military Mondays, Fat Tuesdays and Thirsty Thursdays. Friday Fireworks are the most popular family nights at The Diamond with Sunday fun days providing kids a chance to run the show at the ballpark during the game and run the bases afterwards.
Memorable theme nights included separate campouts for Girl Scouts, Boy Scouts and families where over 2000 fans enjoyed a sleepover at The Diamond. 80’s hair metal night was a rocking success along with giveaway nights including a beanie hat, a Thunder toothbrush holder and the coveted Charlie Sheen bobblehead—as seen on tmz.com. Thunder, and the team’s stable of mascots including the Grounds crew Gorilla, the Rally Cop, Scoop the ice cream cup and Jackpot the rabbit took pride in raising entertainment to a new level this season. These combined efforts by the Storm staff in marketing and promotions helped to lead to an increase in average attendance and made The Diamond in Lake Elsinore the place to be for family fun and entertainment.