Ballpark Renamed Arm & Hammer Park

PRESS RELEASE – The home ballpark for the Trenton Thunder, Double A affiliate of the New York Yankees, will now be known as ARM & HAMMER™ Park following a press conference today in Trenton that included representatives from Princeton, NJ-based Church & Dwight Co. Inc.

(L-R) Former Yankee David Cone, Church & Dwight CEO James Craigie, Mercer County Park Commission Executive Director Kevin Bannon, and Thunder President Joe Finley.

Church & Dwight, maker of the ARM & HAMMER family of products and a founding sponsor of Trenton Thunder baseball, has expanded its sponsorship to include the name of the ballpark for the next 20 years, through 2032.

“We are proud and honored to expand our current partnership with Church & Dwight and have the iconic ARM & HAMMER brand as the new name of the ballpark,” said Trenton Thunder President Joe Finley. “The pairing of the world-wide recognized ARM & HAMMER brand with the Trenton Thunder and our brand of New York Yankees Minor League Baseball is something in which the people of Mercer County and the entire region can take pride.”

“We’re thrilled to be entering into this long-term partnership with the Trenton Thunder,” said James Craigie, Church & Dwight Chairman and Chief Executive Officer. “We look forward to continuing Church & Dwight Company’s long-standing tradition of supporting our local communities by working together with the Trenton Thunder through our sponsorship of ARM & HAMMER Park.”

Church & Dwight, a $3.0 billion company, was founded in 1846 and is headquartered in Princeton, New Jersey. Church & Dwight is a leader in the Household Consumer Products and Personal Care industry, with such brands as ARM & HAMMER™, Nair™, Spinbrush™, Oxi Clean™, Orajel™ and more.

The Thunder began play in 1994 and will celebrate their 20th season in 2013. Trenton is the longest tenured team and the highest level of professional baseball (Class AA) in the state of New Jersey. On August 30, 2012, the Thunder and New York Yankees announced that the Player Development Contract between the two clubs has been extended through the 2022 season.

The 2013 season will begin on April 4 at Portland with the home opener slated for Thursday, April 11 against Richmond. Season tickets and group outings are on sale now by calling 609-394-3300.

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Read more here from The Star-Ledger.  Thanks to John Cerone for the link.


Filed under Branding & Marketing, Sponsorships & Advertising

7 responses to “Ballpark Renamed Arm & Hammer Park

  1. EL Fan, what are the space restraints in the outfield that you mention ? Unless I’m missing something, there are only parking lots behind the outfield fences. Putting in a concourse wouldn’t eliminate many of these spaces so that seems like a moot point. Perhaps a full wraparound concourse would not be possible because of the river in right field, but they could at least do something in left field.

  2. EL Fan

    More has been done to the park than you might think, but it doesn’t jump out at you. A couple of years ago they took out bleachers and replaced them with fixed back seats and expanded picnic seating. They also netted and re-tooled their kids zone. That may not be a big noticeable improvement, but it addressed an important safety concern. They’ve also invested in a relatively new batting cage structure to keep the Yankees happy, but that’s not visible to the fans. It would be great to see the video board upgraded and party deck in right field near the river would be pretty cool, but a wraparound is pretty unlikely due to space constraints in the outfield.

  3. Kelly

    Yes, the home of the Thunder has been deteriorating in some spots since debuting in 1994, but when attendance beaming, it is easy to overlook the fact that there is a need to invest in the ballpark. To be honest, it was looking much older a decade ago. A wrap around concourse would be great for starters.

  4. How about a wraparound concourse ? It is so tight even with medium size crowds.

  5. Hopefully this will give them some money to do some much needed renovations. Hardly a thing has been done to the park since it opened in ’94.

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