Thunder & MiLB Launch New TrentonThunder.com

PRESS RELEASE – The Trenton Thunder, Double-A affiliate of the New York Yankees, have redesigned its official website, trentonthunder.com, and joined the Minor League Baseball Network (MiLB) of team sites.

In addition to the enhanced look, feel and navigation, the new website is integrated with all other Minor League Baseball team sites. The MiLB Network had 43,167,371 unique visitors in 2010 (as of 11/30) to its 170 network sites (155 teams, 14 leagues and milb.com). The websites were developed by Major League Baseball Advanced Media (MLBAM).

“We’re excited about the benefits of joining such a strong network of team sites,” said Thunder General Manager Will Smith. “In addition to the potential increases in visitors to our site, MLBAM will continue to enhance the network and keep the MiLB team sites at the forefront of technology.”

The new website includes complete ticket information, news articles, blogs, a social media headquarters, online ticketing, mulitmedia, rosters, player pages, stats, schedules, standings, box scores and a redesigned Thunder Company Store online catalog. The site also incorporates an official branded mobile site that is customized to touch screen, smartphone and feature phones.

Baseball Internet Rights Corporation (BIRCO) is a wholly-owned subsidiary of the National Association of Professional Baseball Leagues (NAPBL), d.b.a. as Minor League Baseball, that was formed in December 2008 to manage the digital and interactive media rights for Minor League Baseball clubs and leagues across the United States and Canada. MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, is the exclusive provider of interactive media services, including web development, online ticketing, content, and advertising and sponsorship for the official sites of Minor League Baseball (MiLB.com), 14 domestic MiLB leagues and 155 Minor League clubs per a 2008 partnership agreement with BIRCO. MLBAM has integrated an array of features to the network of MiLB sites since its initial launch in April 2005, highlighted by live full-game video streaming and on-demand highlights, up-to-the-moment scoreboards and statistics, Minor League Beat the Streak fantasy baseball game, mobile websites, and comprehensive editorial coverage of Minor League All-Star Games and Playoffs. The MiLB network of team and league sites attracts millions of baseball fans monthly.

For more information about the network, visit http://www.MiLB.com.

The 2011 Trenton Thunder season will begin on Thursday, April 7 at New Hampshire with the home opener set for Thursday, April 14 versus Harrisburg. Season Tickets, Group Tickets, Pic-A-Plans and Mini Plans are all on sale now at trentonthunder.com. All single game tickets will go on sale on February 1 at 9:30 am by phone (609-394-3300), online at trentonthunder.com and in person at the Waterfront Park.

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