Burlington Royals Become Burlington Sock Puppets

PRESS RELEASE – Baseball in Burlington finally has its own identity. One that embraces the history of the community, and one that they can say is uniquely theirs. Burlington Baseball announced this morning via their YouTube that the long-awaited rebranding process has culminated in the team’s sockingly different identity, now known as the Burlington Sock Puppets. The identity, created by Dan Simon of Studio Simon, pays homage to the rich textile tradition of this area by featuring two different sock puppets inside the primary logo.

Cannon Ballers Merchandise Selling Fast, Learn More About the History and Development Behind the New Brand

Merchandise for the former Kannapolis Intimidators (Single-A, South Atlantic League) is flying off the shelves.  Due to overwhelming demand, the “Kannapolis Cannon Ballers” downtown retail store will remain open for the foreseeable future inside the former 46 Restaurant.  Read more here.  Read about the branding “home run” here.  For those interested in learning more about the origins of the name and development of the brand by Dan Simon of Studio Simon, watch the video below (Dan is featured at the 14:37 mark):

Cuyahoga Community College Unveils Triceratops

Cleveland’s Cuyahoga Community College (the largest community college in Ohio), which is referred to by students, faculty and others in the city as Tri-C, have changed the name of their athletic teams, including the baseball team, from Challengers to Triceratops.  The new brand identity was unveiled this morning.  You can thank expert sports-branding designer Dan Simon from Studio Simon for the delicious dino delivery.  Read more here.

RiverDogs to Transform into ‘Charleston Boiled Peanuts’ for a Night, Unveil Logo and Unis

PRESS RELEASE – The Charleston RiverDogs are dropping the RiverDogs name to pay homage to a local culinary favorite and a ballpark icon when they become the Charleston Boiled Peanuts for one night only on Saturday, July 28 at Joe Riley Park.

SeaWolves to Celebrate Christmas in July as ‘SnowWolves’

The Erie SeaWolves (Double-A, Eastern League) will change their name to the “Erie SnowWolves” for a day to celebrate “Christmas in July” on Friday, July 27.  Brillion (WI)-based Ariens Company will be the presenting sponsor.   On this special occasion, the team will wear custom on-field jerseys and caps designed by Dan Simon of Louisville (KY)- based design firm Studio Simon.  The first 1,000 fans on July 27 will receive an Erie SnowWolves winter cap.  Read more here.  View press release here.

Tortugas Tantilizing Tee Up for the 2018 Season

There is a lot going on in Daytona (FL), as the Daytona Tortugas (Single-A, Florida State League) have announced a new video board, the Shell’s Kitchen food truck, and cool new ball caps honoring colleges in the state.  Now comes a new alternate logo for the batting-practice cap designed by Dan Simon of Studio Simon.

RiverDogs Celebrate 175th Season (in Dog Years), Unveil 25th Anniversary Logo

PRESS RELEASE – The Charleston RiverDogs are rewriting the history books heading into a milestone 2018 season. Continuing their legacy of fun, the Charleston club has unveiled their 25th season logo, celebrating their 175th season in dog years as the Charleston RiverDogs.

It’s the ‘Tampa Tarpons’

PRESS RELEASE – When the Single-A affiliate of the New York Yankees takes the field for the 2018 season, it will mark the return of Tarpons baseball to the Florida State League after a 30-year absence. The Tampa Tarpons played in the league from 1957 through 1987, winning titles in 1957, 1959 and 1961.

Renegades Unveil New Logos, Uniforms for 2018

PRESS RELEASE – The Hudson Valley Renegades have introduced a new series of team logos, uniform designs and a custom type font which will all be implemented immediately as the Renegades prepare for the upcoming 2018 season. In addition, the Renegades have unveiled a 25th year logo which ties in the team’s past look with its new identity, including three different versions which honor the previous and present team colors.

Fort Myers Miracle Unveil 25th Anniversary Logo

PRESS RELEASE – The Fort Myers Miracle, Advanced-A affiliate of the Minnesota Twins, are pleased to present the official 25th anniversary logo that will mark a season-long celebration in 2017 and commemorate the history of the Miracle in Southwest Florida.

Redbirds Introduce New Logos, Uniforms

PRESS RELEASE – The Memphis Redbirds unveiled a new brand identity at AutoZone Park today that speaks directly to the soul of the city and its rich traditions.

Baseball Winter Meetings Begin Sunday

The 2016 Baseball Winter Meetings will take place in National Harbor (MD), Dec. 4-8, at Gaylord National Resort & Convention Center.  Just south of Washington (DC), National Harbor is a waterfront development located along the Potomac River.  Learn more here.  The annual conference also includes the Trade Show and Job Fair.  The logo work was once again handled by Studio Simon.

It’s the ‘Savannah Bananas’

PRESS RELEASE – Fans First Entertainment is excited to announce that Savannah’s new baseball team will be called the Savannah Bananas. The name was chosen over the two finalists, the Anchors and Ports and revealed in front of hundreds of fans at a Bananas Launch Party Thursday night at Grayson Stadium.

Polls open! Vote in New Hampshire’s Primary Now!

PRESS RELEASE – As the Granite State celebrates the 100th anniversary of its presidential primary, the New Hampshire Fisher Cats have launched a campaign of their own, “We the Fans 2016.” The interactive campaign will allow fans across the country to participate in New Hampshire’s rich political history by casting votes for the official game hat to be worn by the Fisher Cats on Opening Day, April 14, 2016.

Kane County Cougars Unveil New Branding

PRESS RELEASE – The Kane County Cougars have announced a re-branded team and organizational identity as logos, team apparel, merchandise and all other identifiers of the Cougars team and organization will reflect a new look.

Crawdads Unveil Redesigned Branding

PRESS RELEASE – The Hickory Crawdads have revealed their rebranded team identity, with a complete slate of redesigned logos, lettering, numbers, jerseys, and hats for the 2016 season.

RiverDogs Unveil Refreshed Logos, New Uniforms for 2016 Season

PRESS RELEASE – The Charleston RiverDogs unveiled a revived logo, new uniforms and new alternate jerseys that will be utilized during the 2016 season during a press conference on Wednesday afternoon at Joseph P. Riley, Jr. Park.

Rawhide Introduce New Alternative Logo, Road Unis

PRESS RELEASE – The Visalia Rawhide officially released their new away uniforms for 2015 and beyond, as the team will proudly wear “Visalia” on their chests for the first time since 2008.

South Bend Cubs Unveil Logos, Uniform Design

The Single-A South Bend Cubs (Midwest League) unveiled new logos, colors and team apparel, including a new home jersey, Thursday during a press event held in the Upper Deck at Four Winds Field in downtown South Bend (IN).  The team was formerly known as the South Bend Silver Hawks.  Studio Simon handled the design duties.  View press release here.

It’s the ‘Daytona Tortugas’

During an unveiling event Thursday morning, it was announced that the Single-A Daytona Cubs (Florida State League) will now be known as the Daytona Tortugas.  Primary and secondary logos were introduced, along with uniform designs and a name-the-mascot contest.  Studio Simon handled the design work.  Read more here.

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Daytona Cubs to Unveil New Identity Dec. 4

A new affiliation with the Cincinnati Reds will bring forth a new identity for the Single-A Daytona Cubs (Florida State League).  On Thursday, December 4, at 10:30 a.m., Daytona Baseball will unveil new logos and uniform sketches.  A name-the-mascot contest will also be launched.  Studio Simon reportedly handled the design work.  Read more here.  View press release here.

Smokies Unveil New Logos, Colors and Uniforms

PRESS RELEASE – The Tennessee Smokies Wednesday afternoon revealed their new logos, colors and uniforms for the upcoming 2015 season at a press conference at Calhoun’s On The River in downtown Knoxville.

SeaWolves to Celebrate 20th Season, Unveil Logo

PRESS RELEASE – The SeaWolves today announced that the team will celebrate its 20^th season of professional baseball with a commemorative logo, a new alternate uniform, and a series of “20 Seasons” promotions. The season-long initiative will celebrate the fans, players, and memories made since the SeaWolves debuted in 1995.

New Branding, AGM for Wilmington Sharks

PRESS RELEASE – Today is an exciting day for the entire Wilmington Sharks organization and its fans as we reveal our new branding for the 2014 season and beyond.

Team Branding at a Crossroads

Josh Leventhal from Baseball America takes a look at the trend(s) in baseball team branding, with a particular focus on the competing philosophies of Studio Simon (Dan Simon) and Brandiose, formerly Plan B Branding (Jason Klein and Casey White).  Read more here.

It’s the ‘Yakima Valley Pippins’

PRESS RELEASE – After three months of fan voting, community feedback and internal design work, the newest West Coast League (WCL) franchise will take the field in 2014 as the Yakima Valley Pippins. The team also announced that Selah native Marcus McKimmy, the head coach of the Yakima Valley Community College baseball team, would lead the team as the inaugural manager. The announcement

Rochester Red Wings Unveil New Logos

PRESS RELEASE – The Rochester Red Wings will be sporting a fresh look when they hit the field for the first time in April, as a new era in Red Wings Baseball began on Friday, November 1 when the club introduced a brand-new set of logos at a press conference held at Frontier Field.

SeaWolves Introduce New Branding

PRESS RELEASE – The Erie SeaWolves, Double-A of the American League Champion Detroit Tigers, today introduced an updated team identity system featuring new logos, colors and uniforms. The changes were introduced to fans and media at a press conference at the Bel-Aire Clarion Hotel and Conference Center, the official team hotel of the SeaWolves.

As We Predicted, It’s the ‘Hillsboro Hops’

PRESS RELEASE – Short Season, LLC announced today that it has selected the name Hillsboro “Hops” for its Single-A baseball team. The Arizona Diamondbacks affiliate begins play in a new state-of-the-art stadium in Hillsboro in 2013 and will play 38 home games from mid-June to early September.

Yuma Scorpions Now Yuma Panthers

The new ownership for the indy pro Yuma Scorpions (North American League) has changed the name of the team to the Yuma Panthers, which was briefly used in the marketplace from 1950 to 1952.  We think this is a poor call.  The new name is a real yawner, and its historical significance is weak and only minimally exploitable.  Most importantly, the Scorpions logo, designed by sports

Surfs Up: Daytona Cubs Unveil New Identity, Unis

PRESS RELEASE – Bear cubs and baseball bats, palm trees and ocean surf—these otherwise disparate elements all come together in the new brand identity system developed by Studio Simon and unveiled last Friday by the Daytona Cubs, the Single-A Florida State League affiliate of the Chicago Cubs.

Slammers Release Secondary ‘Jailbird’ Marks, Uni Designs

More branding details have emerged from the new Joliet Slammers.  The secondary marks lock up the theme nicely.  Industry branding expert Dan Simon from Studio Simon handled the design duties.

A Profile on Dan Simon from Studio Simon

MLB.com reporter Benjamin Hill takes an interesting, in-depth look at sports team branding king Dan Simon from Studio Simon.  Read more here.