Reds Add High-Tech Social Media Zone

The Cincinnati Reds have added the Reds Connect Zone to Great American Ballpark, a gathering place where fans’ Tweets, Instagram photos, and Vine videos will be displayed on 25 screens located on the third base concourse.  The screens will feature online reactions in real time, as well as Facebook polls and trending topics.  Read more here.

MLB Teams Becoming More Social Media Savvy to Engage Fans

Major League Baseball teams are increasingly using social media campaigns to get more fans to come to the ballpark, including special social media nights, and deals on tickets and giveaways that can only be found on Twitter and Facebook.  Read more here.  Click here for a chart showing the social media penetration by the top MLB teams.   Of course, this social media outreach is happening at the minor league level too.