Tag Archives: Reading Phillies

Fightins Unveil “50 Seasons in Reading” Logo

Reading Fightin Phills LogoPRESS RELEASE – In 2016, the Reading Fightin Phils will be celebrating 50 Seasons affiliated with the Philadelphia Phillies, the longest current affiliation in the minor leagues. Throughout 2016, the Fightins will pay tribute to the historic affiliation with a “50 Seasons in Reading” logo. Continue reading

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Filed under Awards & Recognition, Branding & Marketing

Fightin Phils Reveal Parts One and Two of ‘Top 25 Promotions’ Series

Reading Fightin Phills LogoPRESS RELEASE – 2013 is expected to be one of the most anticipated seasons in the 47-year history of the Reading Fightin Phils. Not only will the season be headlined by the debut of the recently-rebranded Fightin Phils and FirstEnergy Stadium’s $1 million video board project, it will also feature both innovative and classic promotions. Continue reading

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Filed under Fun & Atmosphere, Promotions & Entertainment

PA Announcer Threatens to Quit Over Name Change, R-Phils Announce Tryouts for New Voice

As some already know, Dave “Frenchy” Bauman, the PA announcer for the Double-A Reading Phillies (Eastern League) for the past 35 years, has been very critical on Facebook of the team’s impending name change that is scheduled to be announced on Nov. 17.  Bauman says he won’t return if the new branding is a “silly contrived nickname, (with) an insulting cartoon-ish logo.” While Continue reading

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Filed under Branding & Marketing, Personnel & Operations

Reading “Fightin” on the Rebranding Front?

Don’t blame us for the letting the cat out of the bag (if it’s the right cat), but there is news out there that the new name for the Double-A Reading Phillies (Eastern League) could be the Reading “Fightins,” Fightin Phils,” or “Fightin Phillies.”  Read more here.  The ReadingFightins.com, FightinsBaseball.com, ReadingFightinPhils.com, and ReadingFightinPhillies.com domains were all registered in Continue reading

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Filed under Branding & Marketing

New Name, Logo and Jerseys to Be Unveiled Nov. 17

PRESS RELEASE – As part of its rebranding process, the Reading Phillies, Double-A affiliate of the Philadelphia Phillies, announced on Sunday that the franchise would be changing its team name after 46 years. Continue reading

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Filed under Branding & Marketing

R-Phils Partnering With Brandiose to Rebrand Franchise

PRESS RELEASE – The Reading Phillies, Double-A affiliate of the Philadelphia Phillies, have announced that the franchise will be undergoing a rebranding process over the next month. With the help of sports marketing firm Brandiose, Reading’s rebranding will pay homage to the legacy of baseball in the city while providing a new identity that fans can rally behind for years to come. Continue reading

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Kids to Navigate Crazy Hot Dog Vendor Corn Maze This Fall

PRESS RELEASE – Baseball season is coming to a close, but R-Phils fans can celebrate baseball season throughout the fall as the Reading Phillies have partnered with Mast Maze at Mast Farms in Morgantown, Pa. for its annual Fall Corn Maze. Fall 2012’s corn maze will be a Reading Phillies-themed attraction featuring none other than the Crazy Hot Dog Vendor. Continue reading

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Filed under Amenities & Features, Fun & Atmosphere