Tag Archives: R-Phils

R-Phils Become Reading Fightin Phils, Unveil Branding and Unis

PRESS RELEASE – The Reading Fightin Phils was announced as the new name of the Reading baseball franchise on Saturday afternoon by General Manager Scott Hunsicker. Along with the name, Hunsicker revealed the team’s new logo, uniform set, and identity program. Continue reading


Filed under Branding & Marketing

PA Announcer Threatens to Quit Over Name Change, R-Phils Announce Tryouts for New Voice

As some already know, Dave “Frenchy” Bauman, the PA announcer for the Double-A Reading Phillies (Eastern League) for the past 35 years, has been very critical on Facebook of the team’s impending name change that is scheduled to be announced on Nov. 17.  Bauman says he won’t return if the new branding is a “silly contrived nickname, (with) an insulting cartoon-ish logo.” While Continue reading


Filed under Branding & Marketing, Personnel & Operations

Reading “Fightin” on the Rebranding Front?

Don’t blame us for the letting the cat out of the bag (if it’s the right cat), but there is news out there that the new name for the Double-A Reading Phillies (Eastern League) could be the Reading “Fightins,” Fightin Phils,” or “Fightin Phillies.”  Read more here.  The ReadingFightins.com, FightinsBaseball.com, ReadingFightinPhils.com, and ReadingFightinPhillies.com domains were all registered in Continue reading

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R-Phils Partnering With Brandiose to Rebrand Franchise

PRESS RELEASE – The Reading Phillies, Double-A affiliate of the Philadelphia Phillies, have announced that the franchise will be undergoing a rebranding process over the next month. With the help of sports marketing firm Brandiose, Reading’s rebranding will pay homage to the legacy of baseball in the city while providing a new identity that fans can rally behind for years to come. Continue reading

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R-Phils to Give Away Crazy Hot Dog Vendor Tooth Brush Holder

Thanks to Ehrlich Pest Control (yes, a pest control sponsor), the Double-A Reading Phillies (Eastern League) will be giving away a Crazy Hot Dog Vendor Tooth Brush Holder to the first 2,000 kids 14 for the game on July 15 at 1:35 p.m.  Redner’s Kids Club members will receive a free ticket and be invited to hit a ball from home plate starting at 11:00 a.m.  Read more here.

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Filed under Fun & Atmosphere, Promotions & Entertainment

R-Phils Enlist Reading Air Charter Service for Unique All-Star Game Partnership

PRESS RELEASE – With just less than two months to go until the Baseballtown All-Star Classic, the Reading Phillies have announced additional details in regards to the slate of events. Continue reading

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R-Phils Offer 5 Beer Tasting Festivals in 2012

PRESS RELEASE – On five dates throughout the 2012 season, the Reading Phillies will be hosting the 9th Annual Beer Tasting Festival at the Reading Eagle Pool Pavilion featuring some of the most popular and best beers from around Berks County and its surrounding areas. Each festival is presented by All Star Distributing and Rock Hits Y102. Fans are encouraged to purchase tickets in Continue reading

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Filed under Food & Beverage, Fun & Atmosphere

New Logo and Character for Baseballtown

PRESS RELEASE – After ten years, the iconic look of Baseballtown is changing. In conjunction with the Reading Phillies, Baseballtown Charities has announced a re-branding of the organization, including a newly designed logo and character. The re-branding will help better represent the organization’s spirit and identity, while also making a transition to a bold, new era. Continue reading

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Filed under Branding & Marketing, Community & Giving

Making the Case for Reading

The City of Reading (PA) was left off the “Our Best Sports Cities, from 1-271,” rankings published by the Sporting News earlier this month, and Mike McGovern from the Reading Eagle newspaper isn’t happy about it.  We have to agree with him.  How can you possibly create a legitimate list of the best sports cities in America without taking into consideration the existence of minor league teams?  Read more here.

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Filed under Awards & Recognition, Media, Publications & Video/Film

R-Phils to Don ‘Crazy Hot Dog Vendor’ Jerseys for Tribute

PRESS RELEASE – Fans of the Crazy Hot Dog Vendor will not want to miss the AWESOME tribute on Sunday, July 10, as the R-Phils will have a special “Tribute to the Crazy Hot Dog Vendor” day. R-Phils players will wear special Crazy Hot Dog Vendor jerseys, and much more! Continue reading

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Filed under Fun & Atmosphere, Merchandising, Promotions & Entertainment