The Success of MLB Mascots

Baseball mascots have become an important part of the modern fabric of the game. But their success wasn’t always a foregone conclusion. Just ask Philadelphia Phillies chairman emeritus and former part-owner Bill Giles.  Read more here.  Thanks to John Cerone for the link.

Yard Goats Unveil Two Primary Mascots

The Hartford Yard Goats (Double-A, Eastern League) introduced their two new mascots – Chompers and Chew Chew – at an event Friday at Capital Preparatory Magnet School.  Read more and watch video here.  View ballpark construction photo here.

Chompers and Chew Chew, Hartford Yard Goats Facebook photo

 

Travs Introduce New Mascots

PRESS RELEASE – The Arkansas Travelers and Hughes Agency are proud to announce the unveiling of the club’s new mascots for the 2014 season. After a long search conducted by Arkansas’ minor league baseball club and premier staffing agency, they settled on two characters that grew up in Travelers lore. Both mascots hold deep connections to the franchise they will now represent.

Storm Chasers Ask Fans to Name Three New Characters

PRESS RELEASE – The Storm Chasers will have three new faces at Werner Park starting next season, and the team needs your help in naming these new characters! The three additions to the Chasers family will make their debut Opening Day on April 3! The description for each is below, as well as the link to send your name ideas to! The names will be announced in February at the Storm Front Frenzy, we

Bulls Unveil New ‘Bull Durham’ Racing Mascots

The Triple-A Durham Bulls (International League) unveiled on Opening Day a trio of racing mascots in the likeness of the characters played by actors Kevin Costner, Tim Robbins and Susan Sarandon in the movie “Bull Durham.”  Read more and view photo here.

Greeville Astros Contemplating New Mascots

PRESS RELEASE – The upcoming 2013 season will mark the 10th year for the Greeneville Astros as a member of the Appalachian League, but the club will have a brand new look beginning next season. The Astros are following the lead of their parent club in Houston by changing the club’s logos, uniforms and color schemes beginning next season. The date of the unveiling of these

‘Mascot Mania’ Continues with Quarterfinals

MiLB’s “Mascot Mania” tournament is now down to eight competing mascots.  Click here to make your choices for the quarterfinals.  You have until June 11.  For your convenience, there is a photo and description for each battling ballpark character.

Mascot Brand Building

MLB.com reporter Benjamin Hill recently interviewed mascot expert Brad Collins about teams building and capitalizing on their mascot brand.  Collins recently gave a speech called “Building Your Mascot Brand” at the Minor League Baseball Promotional Seminar in Myrtle Beach (SC) early last week (Sept. 23-26).  Read more here.

GameOps.com Hosts 2010 Awards Audio Roundtable

GameOps.com hosted a 45-minute audio roundtable with several industry panelists to discuss GameOps.com’s “Best of 2010” awards. The participants included Scott Carter, Pat Walker, Benjamin Hill, and Jon Cudo.  Read more and listen to audio here.

Mascots Battle Heat to Bring Ballpark Fun

We really have to give props to those who throw on furry mascot costumes in the middle of summer to keep the little munchkins happy.  Indeed, being a mascot ain’t a comfortable gig.  Read more here.  Thanks to John Cerone for the story.