Tag Archives: Las Cruces Sun Rays

Embark Holdings New CEO Issues Letter to Shareholders, Sun Rays Prepare for Inaugural Season

Embark Holdings LogoAmerican West Baseball League LogoTo provide a little additional clarity on the past and current relationship between Embark Holdings, Inc. and the start-up indy pro American West Baseball League, we are posting below a recent letter to Embark shareholders from the company’s new CEO Daniel Amato.  Meanwhile, the newly launched  Las Cruces (NM) Sun Rays are confidently preparing Continue reading

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Filed under League & Franchise

AWBL Makes Pitch in Bisbee, Cummings Out at Embark Holdings

American West Baseball League LogoSean Smock, commissioner of the developing indy pro American West Baseball League and former general manager of the former Triple-A Tucson Sidewinders (Pacific Coast League) and indy pro Tucson Toros (Golden Baseball League), pitched the idea last Thursday to make historic Warren Ballpark the home of the new Bisbee (AZ) Copper Kings.  Bisbee would join the Fullerton (CA) Flyers, the Las Cruces (NM) Continue reading


Filed under League & Franchise, Market & Location, Personnel & Operations

AWBL’s Las Cruces Team Gets Name and Logo

Las Cruces Sun Rays  Logo 2PRESS RELEASE – Las Cruces Professional Baseball team will play as the Las Cruces Sun Rays.  Go to the team’s Facebook page to see the logo and get more information about the team. Continue reading

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Filed under Branding & Marketing