Trenton Thunder: A Marketing Role Model

Sports marketing and public relations guru Joe Favorito takes a look at the marketing prowess of the Double-A Trenton Thunder (Eastern League).  From Favorito’s perspective, “the Thunder get it.”  Read more here.  Thanks to John Cerone for the link.

Cyclones Brought Pro Sports Back to Brooklyn Before Nets, Boulders Making the Grade

With all the hype about the NBA’s New Jersey Nets (now Brooklyn Nets) move to the new Barclay’s Center, let’s not forget about the pioneering Single-A Brooklyn Cyclones (New York-Penn League). BigLeadSports interviews Cyclones GM Steven Cohen about the club’s success.  Read more here.  Meanwhile, Joe Favorito takes a look at the Bergening…er…burgeoning

New Jersey’s Affiliated Clubs Set Selves Apart from Indy Pros?

Sports marketing and PR guy Joe Favorito compares the success of New Jersey’s affiliated teams (Trenton Thunder and Lakewood Blue Claws), with the state’s challenged indy pro clubs (Newark Bears, New Jersey Jackals, and now-defunct Sussex Skyhawks).  We thinks Joe should have given a little ink to the popular indy pro Somerset Patriots, Camden Riversharks,

A Profile on the Goldklang Group

Sports marketing and PR man Joe Favorito takes a close look at the Goldklang Group, owners of the St. Paul Saints, Hudson Valley Renegades, and Charleston River Dogs.  Read more here.