MLB Teams Becoming More Social Media Savvy to Engage Fans

Major League Baseball teams are increasingly using social media campaigns to get more fans to come to the ballpark, including special social media nights, and deals on tickets and giveaways that can only be found on Twitter and Facebook.  Read more here.  Click here for a chart showing the social media penetration by the top MLB teams.   Of course, this social media outreach is happening at the minor league level too.

Cyclones Announce Unique ‘Most Popular’ Social Networking Promo

PRESS RELEASE – Are you the most popular person in Brooklyn?  Prove it!  You might get your very own baseball card and bobblehead if you’re right!  The Brooklyn Cyclones have launched a unique social-networking campaign that invites fans to lobby for the title of “Brooklyn’s Best Friend” and win once-in-a-lifetime prizes, as well.

Franchise Marketing in the Era of New Media

As the Internet itself has allowed even the most modest Main Street business owner reach customers around the globe for next to nothing, YouTube and Facebook have unleashed the power of worldwide video marketing on the cheap.  This is particularly true for today’s Main Street ballclubs, which are increasingly exploiting these economical marketing channels with the creativity and fun that we might expect from a high-priced Budweiser Super Bowl ad.  Read more and view videos here.