Branding Change: Introducing the ‘Jersey Shore BlueClaws’

PRESS RELEASE – The BlueClaws and the Jersey Shore have made great partners over the last 20 years, and on Wednesday night, they officially announced a name change and re-branding to the Jersey Shore BlueClaws. The official name change announcement was made at a VIP event at Seahorse, part of Asbury Park’s historic Convention Hall.

Fort Myers Miracle Become Mighty Mussels

After 28 seasons as the Fort Myers Miracle (Single-A, Florida State League), the team has been rebranded as the Fort Myers Mighty Mussels.  The new team name was unveiled to the public during a ballpark news conference Tuesday morning, alongside a logo set featuring the titular brawny bivalves in a variety of athletic poses.  Read more from Benjamin Hill here.  Read more from Chris Creamer here.

It’s the ‘Missoula PaddleHeads’

After 21 seasons as the Osprey, Missoula’s Pioneer League team announced a name change at a team rebranding event held Monday morning at the Missoula Children’s Theater.  The Osprey are now the Missoula PaddleHeads, Rookie Advanced affiliate of the Arizona Diamondbacks.  Read more here.

Fresno Grizzlies Unveil New Color Scheme, Logos and Uniforms

PRESS RELEASE – The Fresno Grizzlies have changed their primary logo(s), colors and uniforms, effective for the 2019 season. The new independent look for “Growlifornia” is part of a continued branding effort by the Grizzlies to be “Fresno and the Central Valley’s team.” The scarlet, black, gold and beige scheme will be the Fresno Grizzlies’ new permanent look.

It’s the ‘Rocky Mountain Vibes’

They pulled a fast one!   The ownership of the Pioneer League (Rookie) franchise that has relocated from Helena (MT) to Colorado Springs (CO) decided to ditch the five name-the-team finalists — Happy Campers, Lamb Chops, Punchy Pikas, Throttle Jockeys and the Rocky Mountain Oysters.  The name of the team is the “Rocky Mountain Vibes” with a s’mores angle that should move plenty of merchandise.  Read more here.

It’s the ‘Green Bay Booyah’

PRESS RELEASE – What do you get when you combine local food, family pride, plenty of folklore, and rich, Northeastern Wisconsin tradition? Booyah! It’s official; the Northwoods League team that will begin play at Capital Credit Union Park in 2019 will be called the Green Bay Booyah!

It’s the ‘Amarillo Sod Poodles’

PRESS RELEASE – The Amarillo Sod Poodles, Double-A affiliate of the San Diego Padres, unveiled their new identity program Tuesday at a press conference.

Express Become Astros Affiliate, Unveil Branding Refresh

PRESS RELEASE – With the team’s 20th anniversary season on the horizon, the Round Rock Express are proud to announce that the club has entered into a Professional Development Contract (PDC) with the defending World Series Champion Houston Astros. The four-year agreement begins immediately and brings the club back within the Houston organization after it served as the Astros’ Double-A affiliate from 2000-2004 and the club’s Triple-A affiliate from 2005-2010.

Eastern League Unveils New Logo

PRESS RELEASE – The Eastern League of Professional Baseball Clubs has announced the creation of a new logo for the 12-team Double-A league. The new logo, which was created by Brandiose, is the first design change for the Eastern League logo since the 1998 season.

Top-10 Possible Names Announced for Coming Madison (AL) Team

BallCorps, LLC has announced the Top-10 names that came out of its name-the-team contest for the Mobile BayBears (Double-A, Southern League) franchise that will be relocated to a new stadium in Madison (AL) in time for the 2020 season.  The names include Army Ants, Comet Jockeys, GloWorms, Lunartics, Moom Possums, Puffy Head Bird Legs, Space Chimps, Space Sloths, Thunder Sharks, and Trash Pandas.  Read more and vote here.  Read more from AL.com.  Read lead-up story here.

 

CT Tigers to Play as New England Lobster Rolls July 14th

PRESS RELEASE – The Connecticut Tigers, Class-A Affiliate of the Detroit Tigers, will take the field on Saturday, July 14th as the New England Lobster Rolls on “New England Night”. The team will wear Lobster Rolls hats and jerseys on field. Fans are encouraged to visit golobsterrolls.com for more information about the night as well as Lobster Rolls merchandise including hats, t-shirts and more.

‘What Could Have Been?’ Night Will Bring ‘Mountain Men’ to Manchester

PRESS RELEASE – The New Hampshire Fisher Cats, Double-A affiliate of the Toronto Blue Jays, will transform into the Mountain Men as part of a ‘What Could Have Been’ experience on Sunday, July 8.

Wisconsin Timber Rattlers to be ‘Wisconsin Brats’ for Bratoberfest

PRESS RELEASE – The Wisconsin Timber Rattlers will be changing their name and their uniforms for their game on Saturday, June 9. The Midwest League affiliate of the Milwaukee Brewers will be called the Wisconsin Brats for one night only as part of Bratoberfest presented by Grifols on that night.

GreenJackets Unveil New Logos

PRESS RELEASE – The Augusta GreenJackets, South Atlantic League affiliate of San Francisco Giants, unveiled their new identity program at 11:30am on Wednesday December 6th.

RailRiders to Host Triple-A Championship Game, Unveil Logo

PRESS RELEASE – PNC Field will be the place to be for the Gildan Triple-A National Championship Game in 2017. The Mohegan Sun Pocono Hotel and Casino and PNC Field will serve as host of the two-day event next summer, the SWB RailRiders (Triple-A/ New York Yankees) announced today.

Rochester to Become the ‘Plates’ for Aug. 10 Game, Unveil Unis and Merchandise

PRESS RELEASE – The Rochester Red Wings are changing their name…for one night anyway. The Wings will take the field as the Rochester Plates on Thursday, August 10 at 7:05 pm paying homage to the cuisine most synonymous with our great city – the garbage plate!

Scrappers to Pay Tribute to Historic Car, Unveil Special Jerseys and Caps

PRESS RELEASE – The Mahoning Valley Scrappers are excited to announce they will change their name to the Mahoning Valley Packards for one night, on Saturday, August 12. The Scrappers, in conjunction with the National Packard Museum, will celebrate the historic Packard car and the Packard legacy. The night is presented by the Eastwood Mall Complex.

RailRiders Unveil ‘Baby Bombers’ Alternative Logo

On Saturday, the Scranton/Wilkes-Barre RailRiders (Triple-A, International League) unveiled a “Baby Bombers” alternative logo designed by Brandiose.  As you know, the RailRiders are affiliated with the New York Yankees.  Watch unveiling here.

Fightin Phils Introduce New America’s Classic Ballpark Logo

PRESS RELEASE – The Reading Fightin Phils are introducing a new America’s Classic Ballpark Logo for the 2017 season. The new logo focuses on paying tribute to the Fightin Phils historical stadium. The America’s Classic Ballpark logo was created by Jason Klein and Casey White of Brandiose.

Down East Wood Ducks Unveil Branding

PRESS RELEASE – The Down East Wood Ducks, the Texas Rangers’ new Carolina League franchise, today unveiled its team logo and marks. The unveiling, which took place in conjunction with Wednesday’s Hot Stove League Banquet, included the team’s crest and three Wood Duck logos that will be used on official club merchandise. The club also revealed its Down East Wood Ducks lettering.

Rawhide Unveil California League 2017 All-Star Game Logo

PRESS RELEASE – Today the Visalia Rawhide, in conjunction with the California League, formally unveil the logo for the 2017 California League All-Star festivities to be hosted by the Rawhide at Rawhide Ballpark on June 19th through June 20th.

Hillcats Unveil New Uniforms, ‘Hillcat for a Day’ Experience

PRESS RELEASE – In conjunction with the Hillcats releasing their new uniforms, the team announced a special opportunity for fans to experience what it is like to be professional baseball players for a day. The Hillcats are offering a chance to be the first to take batting practice on the newly renovated City Stadium playing surface along with receiving their own personalized Hillcats jersey and new Hillcats cap.

It’s the Fond du Lac Dock Spiders

PRESS RELEASE – There wasn’t a web of intrigue when it came to choosing Dock Spiders as the nickname of the new Fond du Lac Northwoods League franchise.

It’s the New Orleans Baby Cakes

PRESS RELEASE – After nearly a quarter-century as the New Orleans Zephyrs, the 2017 season will mark the beginning of a new era for professional baseball in the Crescent City with the renamed New Orleans Baby Cakes, the team revealed at a ceremony on Tuesday night.

It’s the ‘Binghamton Rumble Ponies’

The Binghamton Mets (Double-A, Eastern League) introduced their new branding Thursday morning during an unveiling ceremony at Benjamin Franklin Elementary School in Binghamton (NY).  The team will now be known as the Binghamton Rumble Ponies.  Watch unveiling here.  Read more here.

 

It’s the ‘Down East Wood Ducks’ for Kinston

It was announced Wednesday that the name for the new Single-A Carolina League franchise in Kinston (NC) will be known as the Down East Wood Ducks.  The Wood Ducks logo, designed by San Diego-based Brandiose, is scheduled to be unveiled Nov. 30.  Read more here.

Jacksonville Suns Become ‘Jumbo Shrimp’

The Jacksonville Suns (Double-A, Southern League) officially became the Jumbo Shrimp today, as the team unveiled a new branding package and uniforms. View logos and uniforms via Facebook and Twitter.  View press release here.

Hillcats Release New Colors and Logos

PRESS RELEASE – With the city’s vice mayor and the CEO of the Lynchburg Regional Business Alliance on hand, the Lynchburg Hillcats unveiled their new logo and colors as part of a launch party at Fifth and Federal Thursday evening. The event also served as the ribbon-cutting for Fifth and Federal, a new bourbon bar opening soon near downtown Lynchburg.

Quakes Unveil 25th Anniversary Logo

PRESS RELEASE – In anticipation of the 2017 season, today the Rancho Cucamonga Quakes unveiled their ’25’ logo to commemorate the organization’s 25-year history and season-long celebration beginning in April.

Brandiose Talks Brandiose

Jason Klein and Casey White from sports branding company Brandiose recently appeared on ESPN 1700 to talk about the company.  Watch the interview below:

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Loons to Host 2017 Midwest League All-Star Game, Unveil Logo

PRESS RELEASE – The Great Lakes Loons are pleased to announce that Dow Diamond will serve as the host site of the 2017 Midwest League All-Star Game. The festivities will take place over two days on June 19-20.

Lynchburg HillCats to Rebrand Franchise, Announce ‘Name the Team’ Contest

PRESS RELEASE – After 21 years of baseball under the Hillcats moniker, Lynchburg is asking fans to help decide the team name for the 2017 season. With the help of Brandiose, a San Diego-based sports marketing company which has overseen rebranding efforts for more than 50 minor league teams, Lynchburg has created an online “Name the Team” campaign.

Loons Unveil Updated Branding, New Uniforms

PRESS RELEASE – The Great Lakes Loons unveiled an updated brand and new uniforms at the 10th Season Kickoff event held at Dow Diamond on Saturday. The new logos, wordmarks and jerseys are a continuation on the benchmark that was set in 2007 when the team moved to Midland.

California League Unveils 75th Anniversary Logo

PRESS RELEASE – – In 2016, the California League of Professional Baseball will use a new logo to commemorate its 75th Anniversary.

Fightins Unveil “50 Seasons in Reading” Logo

PRESS RELEASE – In 2016, the Reading Fightin Phils will be celebrating 50 Seasons affiliated with the Philadelphia Phillies, the longest current affiliation in the minor leagues. Throughout 2016, the Fightins will pay tribute to the historic affiliation with a “50 Seasons in Reading” logo.

Norfolk Tides Unveil New Branding

PRESS RELEASE – The Norfolk Tides today introduced a new creative identity that will be utilized by the team beginning with the 2016 season. The new identity is part of a five-month creative overhaul of the Tides franchise.

Senators Unveil 30th Anniversary Logo, Bring Back Uncle Sam

PRESS RELEASE – Today the Harrisburg Senators held a press conference to announce and show off their 30th season logo and a new, old, alternate hat. With this being the Senators historic 30th season back on the island, the team has plans this year to make the 30th season the biggest season yet.

Polls open! Vote in New Hampshire’s Primary Now!

PRESS RELEASE – As the Granite State celebrates the 100th anniversary of its presidential primary, the New Hampshire Fisher Cats have launched a campaign of their own, “We the Fans 2016.” The interactive campaign will allow fans across the country to participate in New Hampshire’s rich political history by casting votes for the official game hat to be worn by the Fisher Cats on Opening Day, April 14, 2016.

RoughRiders Unveil New Logos, Unis (UPDATED)

The Double-A Frisco RoughRiders (Texas League) unveiled their new branding Thursday morning during a special event at Cinemark Theatres in Frisco Square.  Read full press release here. UPDATE:  Read more from MiLB.com reporter Benjamin Hill and watch unveiling video here.

 

Corvallis Knights Unveil New Logo

PRESS RELEASE – With an acknowledgement to their historic past, the Corvallis Knights will make a fresh statement this season with the introduction of new team colors and a bold new logo. After considerable offseason research, the West Coast League’s most successful franchise teamed up with San Diego based branding company Brandiose to chart its new path.