Category Archives: Community & Giving
The Charlotte Knights (Triple-A, International League) Charities has donated $173,000 to the Levine Children’s Hospital. The money will be used to transform the fourth-floor therapy room and add a baseball theme to it. Read more here.
Minor League Baseball Unveils Finalists in its Copa de la Diversión Season-Long Event Series Competition
PRESS RELEASE – Minor League Baseball™ (MiLB™) today unveiled the finalists of its inaugural Copa de la Diversión™ (Fun Cup™) event series that took place during the 2018 season. The winner will be announced on Monday, Dec. 10, at the Baseball Winter Meetings in Las Vegas during the Opening Session.
The cornerstone of MiLB’s Es Divertido Ser Un Fan® (It’s Fun to be A Fan®) Hispanic/Latinx fan engagement initiative, Copa de la Diversión (“Copa”) established an innovative new platform authentically connecting MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics/Latinx nationwide. Thirty-three teams adopted culturally-relevant on-field personas and integrated more local flavor into their gameday experiences for designated games.
The five Copa finalists are: Mariachis de Nuevo México (Albuquerque Isotopes), Monarcas de Eugene (Eugene Emeralds), Cucuys de San Bernardino (Inland Empire 66ers of San Bernardino), Cielo Azul de Oklahoma City (Oklahoma City Dodgers) and the Flying Chanclas de San Antonio (San Antonio Missions).
“Copa generated the positive buzz and subsequent following because of the passion, creativity and hard work all of the participating teams and their community partners poured into the campaign,” said Kurt Hunzeker, Vice President of Marketing Strategy and Research for Minor League Baseball. “The five finalists and their respective communities should celebrate this honor and achievement as their vision, inclusion and leadership have established the perfect playbook for other sports properties wanting to authentically connect with their local Latinx communities.”
The five finalists represent every classification of Minor League Baseball, reinforcing the success and relevancy of the event series throughout MiLB and its communities. The contending teams were selected by Minor League Baseball’s newly-formed Latinx Advisory Committee comprised of leaders in multicultural academia, media and marketing. The committee ranked the teams on how well they achieved the primary objectives of the Copa event series including increasing awareness, authentic engagements and attendance with U.S. Hispanics/Latinx in their local community; embracing this community and culture that is passionate about baseball, family and fun by updating their ballpark experience to match the values this specific fan segment cherishes most; creating and embracing culturally-relevant on-field personas that authentically connect them with their local U.S. Hispanic/Latinx community; and amplifying MiLB’s continuous effort to diversify the game and business of baseball nationwide.
Notable accomplishments of the finalists included:
• The Albuquerque Isotopes (Mariachis de Nuevo México) setting a single-game attendance record (16,975) for their first-ever Mariachis’ game on May 5 and leading all Copa-participating teams in most attendees gained per game, averaging 5,000 more fans each Copa game compared to similar dates in 2017.
• The Eugene Emeralds (Monarcas de Eugene) leading all Copa-participating teams in community impact metrics by engaging 16 local civic groups, community organizations and corporate offices, investing significant time and resources to authentically connect with Eugene and surrounding areas’ Hispanic/Latinx communities.
• The Inland Empire 66ers of San Bernardino (Cucuys de San Bernardino) achieving their season-long attendance increase goal during their first Cucuys’ game, as 6,887 fans packed San Manuel Stadium on Thursday, May 3, an increase of 272 percent compared to similar game date in 2017.
• The Oklahoma City Dodgers (Cielo Azul de Oklahoma City) establishing deep connections with local area businesses searching for programming to reach OKC’s Hispanic/Latinx community, resulting in the second-largest commercial partnership revenue among all Copa-participating teams.
• The San Antonio Missions (Flying Chanclas de San Antonio) generating the most team-controlled retail sales for its Flying Chanclas’ licensed products with more than $700,000 in retail sales (in-ballpark and via the team’s online store).
In September, Minor League Baseball announced it is expanding Copa de la Diversión for the 2019 season, more than doubling the number of participating teams to 72. The new Copa identities will be unveiled in March 2019.
At the corner of Michigan and Trumbull avenues in Detroit (MI), a ballpark was built there in 1895 and was the site of professional baseball for more than 100 years. The Detroit Tigers made it their home in 1912, and it stayed that way until Sept. 27, 1999, when the last game was played at Tiger Stadium. Barely five miles away in the near north suburb of Hamtramck, the former home of the Negro League Detroit Stars has sat neglected and forgotten for at least two decades. Read more and view photos here.
The renovation of Hamtramck Stadium that was home to Negro Leagues professional baseball teams in the 1930s has its first corporate sponsor. Comerica Bank and Friends of Historic Hamtramck Stadium announced the $20,000 contribution Friday at the Negro Leagues Legacy luncheon at Comerica Park. Read more here.
The annual Congressional Baseball Game for charity will take place on June 14 at 7:05pm at National Park, home of the Washington Nationals. Learn more here and here. Visit Facebook page here. Visit Twitter page here. U.S. House Majority Whip Steve Scalise, who was shot during a practice for the game last year, plans to take the field. Read more here.
As the Minnesota Twins and Cleveland Indians prepare for a two-game series tonight (4/17) and tomorrow (4/18) at Hiram Bithorn Stadium in Puerto Rico, Joe Mock of BaseballParks.com provides us with a telling glimpse into the ballpark preparations in the seven-month aftermath of Hurricane Irma and Hurricane Maria that ripped through the island this past September. Read more here.