Category Archives: Branding & Marketing

Vibes Unveil Uniforms, Mascot

The Rocky Mountain Vibes (Rookie, Pioneer League) have unveiled their inaugural uniforms and mascot named Toasty. Read more here and here.

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Filed under Branding & Marketing, Fun & Atmosphere

UConn Names New Ballpark

The UConn Board of Trustees has approved of naming the new on-campus baseball facility Elliot Ballpark.  The 1,500-seat stadium is scheduled to open in the spring of 2020.  Read more here.

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Filed under Branding & Marketing, Conference & Events, Design & Construction, Stadium Issues

Rockers Close to Naming Mascot, Final Voting Underway

The High Point Rockers (Independent Professional, Atlantic League) have narrowed the list of possible names for the team’s mascot to nine, including Buck, Giddy Up, Hay Hay, Hobby, Thunder, Hutch, Hype, Ribbie and Splinter.  Fans have until Sunday, April 28th at midnight to vote for their favorite.  Click here to vote.  In cased you missed it, the team unveiled their uniforms last month.  Watch news report here.

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Salem Red Sox to Play as ‘Beer Mongers’

PRESS RELEASE – The Salem Red Sox have “draughted” an alternate appearance for the 2019 season. Beginning May 2, the team will take the field every Thursday as the Salem Beer Mongers in a nod to the growing craft industry.

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Filed under Branding & Marketing, Fun & Atmosphere, Promotions & Entertainment

CT Tigers Seek Fan Input for New Team Name

For the first time since moving to Dodd Stadium in Norwich (CT), the Connecticut Tigers (Single-A, New York-Penn League) are planning to rebrand with a new team name, and they are seeking help from fans to do it.  They plan to use the “Norwich” location identifier instead of Connecticut.  Read more and enter names submissions here.

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Booyah Unveil Jerseys, Mascot

The Green Bay Booyah (Summer Collegiate, Northwoods League) unveiled their new flannel-inspired jersey designs and mascot named “Rocky” at the Ashwaubenon Branch Library on Saturday. Read more and watch video here.

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Filed under Branding & Marketing, Fun & Atmosphere

San Jose Giants and Excite Credit Union Announce Excite Ballpark

PRESS RELEASE – The San Jose Giants announced today a three-year naming rights agreement with newly re-branded Excite Credit Union. As of today, fans will be walk through the front gates of Excite Ballpark, Home of the San Jose Giants. The naming rights deal highlights an expanded partnership between the two organizations and ushers in an exciting new era of baseball in San Jose.

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Filed under Branding & Marketing, Sponsorships & Advertising