Category Archives: Branding & Marketing

Twins Bring Back Baby Blues

As part of the celebration of the 60th season of Major League Baseball in Minnesota, the Twins on Monday unveiled a throwback baby blue alternate uniform for the 2020 season.  Read more here.

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FredNats Unveil Team Jerseys and Mary Washington Logo

PRESS RELEASE – On Saturday, Nov. 16th, the Fredericksburg Nationals unveiled their new team jerseys and their official Mary Washington logo at an event celebrating Mary Washington’s 311th birthday at her former home in downtown Fredericksburg.

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Copa Ready to Reach Higher in Third Season

PRESS RELEASE – This is community service and engagement. These are new identities and recharged returning concepts. This is Copa 3.0. Minor League Baseball’s award-winning initiative of cultural engagement with Hispanic and Latinx communities across the country, Copa de la Diversión returns in 2020 for its third season with more teams than ever. A total of 92 franchises will participate in the Copa program next year — up from 72 in 2019 — with the complete collection of new team names and eye-catching logos rolling out Thursday afternoon.

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It’s the ‘Wichita Wind Surge’

After months of teasing and municipal anticipation, Wichita’s new baseball team has its name, the Wichita Wind Surge. The new team logo consists of a Pegasus leaping out of the letter W. It was designed by Todd Radom, also the creator of the current logos of the Major League Los Angeles Angels and Washington Nationals. Read more and and watch unveiling here.  Read more from Chris Creamer here and Benjamin Hill here.

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AppleSox to Host 2020 WCL All-Star Game

PRESS RELEASE – For the second time in franchise history, the Wenatchee AppleSox will host the West Coast League All-Star Game. The AppleSox hosted the inaugural WCL All-Star Game in 2006 and will welcome the 13th mid-summer classic in WCL history to Wenatchee on July 20, 2020.

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Gulls to Host 2020 NECBL All-Star Game, Celebrate 20 Seasons in Newport

The Newport Gulls will host the 2020 New England Collegiate Baseball All-Star Game in July. It will mark the fourth time is franchise history Cardines Field has hosted the league’s showcase game. Read more here. The team will also be celebrating 20 season in the City by the Sea. Watch video below:

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It’s the ‘Missoula PaddleHeads’

After 21 seasons as the Osprey, Missoula’s Pioneer League team announced a name change at a team rebranding event held Monday morning at the Missoula Children’s Theater.  The Osprey are now the Missoula PaddleHeads, Rookie Advanced affiliate of the Arizona Diamondbacks.  Read more here.

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Cannon Ballers Merchandise Selling Fast, Learn More About the History and Development Behind the New Brand

Merchandise for the former Kannapolis Intimidators (Single-A, South Atlantic League) is flying off the shelves.  Due to overwhelming demand, the “Kannapolis Cannon Ballers” downtown retail store will remain open for the foreseeable future inside the former 46 Restaurant.  Read more hereRead about the branding “home run” here.  For those interested in learning more about the origins of the name and development of the brand by Dan Simon of Studio Simon, watch the video below (Dan is featured at the 14:37 mark):

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Kannapolis Team Gets New Name Tonight

They’ve been known as the Phillies, the Boll Weevils, and the Intimidators, and on Wednesday night the minor league baseball team in Kannapolis (NC) will unveil its newest incarnation.  Read more hereRead more from the team here.

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Navigators Announce New Logo Contest

PRESS RELEASE – The Futures Collegiate Baseball League’s North Shore Navigators are launching their first-ever logo design contest as they prepare to take the field with a fresh new look in 2020.

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‘Toyota Field’ is Name of New Trash Pandas Ballpark

The new home of the Rocket City Trash Pandas (Double-A, Southern League) will be known as Toyota Field after a partnership agreement was reached between team ownership group Ballcorps LLC, the city of Madison and Toyota Motor Manufacturing Alabama. Read more here.  Read press release here.

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Tigers Name Finalists for New Team Name

PRESS RELEASE – The Connecticut Tigers have taken the next step towards a new identity and announce the finalists for their new hometown name. The team now asks for fan input on the five finalist names. Fans can vote on their favorite by visiting cttigers.com. through Friday, October 18th. The new name will then be unveiled in November.

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P-Nats Now FredNats

In case you missed the announcement, the Potomac Nationals (aka P-Nats) (Single-A, Carolina League) will now be known as the Fredericksburg Nationals (aka FredNats).  The team is relocating to a new ballpark in Fredericksburg (VA) in time for the 2020 season.  Read more here.

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Hot Rods to Host 2020 Midwest League All-Star Game

PRESS RELEASE – The Bowling Green Hot Rods, Class-A affiliate of the Tampa Bay Rays, are excited to announce the 56th Annual 2020 Midwest League All-Star Game, presented by Med Center Health, and Home Run Derby will be hosted at Bowling Green Ballpark. All-Star festivities will begin on Saturday, June 20th culminating in the Midwest League All-Star Game on June 23rd, 2020.

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New Western Association Announces Henderson Hoo

PRESS RELEASE – The Western Association of Professional Baseball Clubs (“WAPB”) is proud to announce that it has accepted an application for membership to place a charter franchise in Henderson, Nevada.
The franchise will be known as the Henderson Hoo, which will begin play in 2020 as part of the planned inaugural season.

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Naming Rights Contract for Routine Field Not Signed, Lawsuit Filed

The company for which Routine Field is named is suing the developer of that Franklin baseball park, claiming it is using its name and logo without approval.  Franklin-based baseball apparel company Routine Baseball LLC says it approved a nonbinding letter of intent to sign a naming rights contract with Ballpark Commons LLC, which operates the stadium.  Read more here.  View ballpark photos here.

 

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Proposed MLB Team in Nashville Gets a Name

Paying homage to the Negro Leagues, the local group trying to bring Major League Baseball to Nashville (TN), Music City Baseball LLC made up of businessman John Loar, former U.S. Attorney General Alberto Gonzales, and former MLB pitcher and front office executive Dave Stewart, have announced the name for the group’s proposed MLB team — the Nashville Stars.  Read more here.

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On the Heels of Controversy, Fans Overwhelmingly Pick ‘River Pigs’

A decision that has taken this village through the ringer is closed.  After a vote by the public on Saturday, Empire League (Independent Professional) President Eddie Gonzalez confirmed what almost 73% of the voters wanted — for River Pigs to be the new name of the Tupper Lake (NY) baseball team.  Read more here.  Read about controversy here.  Thanks to John Cerone for the heads up.

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PawSox Attendance Drops

Attendance at Pawtucket Red Sox (Triple-A, International League) games has dropped as the team prepares to depart Rhode Island for Massachusetts.  The PawSox are averaging just 5,254 fans a game (as of Sept. 3), which is a drop from 5,982 in 2018.  It’s the third-lowest attendance in the International League.  Read more here.  The team was at 6,406 in 2017.  Doing business as the Fightin’ Quahogs last Friday probably didn’t hurt.

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‘Los Angeles Angels’ Name Here to Stay

As the Angels prepare to negotiate a potential new lease with the city of Anaheim (CA), the team would like to make one thing perfectly clear: The team name will remain the Los Angeles Angels.  Read more here.

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Sounds Ballpark Gets New Name

The ballpark where the Nashville Sounds (Triple-A, Pacific Coast League) play will be renamed First Horizon Park, the name of the parent company of First Tennessee Bank. Read more here.

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River Cats Ballpark Gets New Name

After two decades as Raley Field, the home of the Sacramento River Cats (Triple-A, Pacific Coast League), will have a new name.  Starting next season, the ballpark will be known as Sutter Health Park.  Read more and watch news report here.

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Renovations, New Name Coming to Purple Aces Ballpark

Charles H. Braun Stadium, home of the University of Evansville Purple Aces baseball team for 20 years, is set to receive a major facelift and a new name.  Read more here.

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Joliet Council to Vote on New Stadium Naming Rights Deal

The Joliet City Council Stadium Committee voted 3-0 Monday to advance a new stadium naming rights agreement to the full council for a vote Tuesday.  The stadium will be renamed DuPage Medical Group Field.  The agreement will reportedly produce more revenue than a previous agreement with Silver Cross Hospital.  Read more here.

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Ballpark Naming Rights Controversy in Joliet

The amount of money the city of Joliet (IL) gets from the naming rights agreement with DuPage Medical Group for the city-owned baseball stadium, home of the Joliet Slammers (Independent Professional, Frontier League), has not been disclosed, even to City Council members.   City officials and council members also are concerned that the new DuPage Medical Group Field name does not take into account the Joliet Route 66 Stadium name given to the stadium by ordinance in 2017.  Read more here.

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Barbanegras to Debut Saturday

As a team participating in MiLB’s Copa initiative, the Bradenton Marauders will play as the Bradenton Barbanegras for four games this season, starting Saturday night against the Tampa Tarpons.  Bradenton’s proximity to the Floridian Gulf Coast makes the region ripe with centuries-old stories of conquistadors and other seafaring explorers.  To better connect the region’s maritime history to its robust, large Hispanic community, the Babanegras (“Black Beards”) moniker came to light.  Read more and see uniforms here.

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City, Slammers Secure Ballpark Naming Rights Partner

The home of the Joliet Slammers (Independent Professional, Frontier League) in Joliet (IL) is reportedly getting a new name.  According to a source, the ballpark will be known as DuPage Medical Group Field at Route 66 Stadium.  An official announcement is expected soon.  Read more here.

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Rockers Open New Park, Mascot Gets a Name

The High Point Rockers (Independent Professional, Atlantic League) held their inaugural home opener on Thursday, May 2, at the new BB&T Point in front of a reported crowd of 5,000.  Read more here.  View photo gallery here.

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Vote May Not Be Necessary for New Boise Ballpark, Broncos Unveil Inaugural Unis

Boise officials might change the way the city would pay for the proposed new main library and sports stadium to avoid putting the projects on the ballot this November.  Boiseans could vote on them anyway.  Read more here.  Meanwhile, the Boise State Broncos baseball team, potential future co-tenants of the new stadium, have unveiled the uniforms they will wear when they return to action in 2020, after a four-decade hiatus.  Read more and watch video here.

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Vibes Unveil Uniforms, Mascot

The Rocky Mountain Vibes (Rookie, Pioneer League) have unveiled their inaugural uniforms and mascot named Toasty. Read more here and here.

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UConn Names New Ballpark

The UConn Board of Trustees has approved of naming the new on-campus baseball facility Elliot Ballpark.  The 1,500-seat stadium is scheduled to open in the spring of 2020.  Read more here.

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Rockers Close to Naming Mascot, Final Voting Underway

The High Point Rockers (Independent Professional, Atlantic League) have narrowed the list of possible names for the team’s mascot to nine, including Buck, Giddy Up, Hay Hay, Hobby, Thunder, Hutch, Hype, Ribbie and Splinter.  Fans have until Sunday, April 28th at midnight to vote for their favorite.  Click here to vote.  In cased you missed it, the team unveiled their uniforms last month.  Watch news report here.

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Salem Red Sox to Play as ‘Beer Mongers’

PRESS RELEASE – The Salem Red Sox have “draughted” an alternate appearance for the 2019 season. Beginning May 2, the team will take the field every Thursday as the Salem Beer Mongers in a nod to the growing craft industry.

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CT Tigers Seek Fan Input for New Team Name

For the first time since moving to Dodd Stadium in Norwich (CT), the Connecticut Tigers (Single-A, New York-Penn League) are planning to rebrand with a new team name, and they are seeking help from fans to do it.  They plan to use the “Norwich” location identifier instead of Connecticut.  Read more and enter names submissions here.

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Booyah Unveil Jerseys, Mascot

The Green Bay Booyah (Summer Collegiate, Northwoods League) unveiled their new flannel-inspired jersey designs and mascot named “Rocky” at the Ashwaubenon Branch Library on Saturday. Read more and watch video here.

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San Jose Giants and Excite Credit Union Announce Excite Ballpark

PRESS RELEASE – The San Jose Giants announced today a three-year naming rights agreement with newly re-branded Excite Credit Union. As of today, fans will be walk through the front gates of Excite Ballpark, Home of the San Jose Giants. The naming rights deal highlights an expanded partnership between the two organizations and ushers in an exciting new era of baseball in San Jose.

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Funko Agrees to 6-Year Ballpark Naming Rights Partnership with AquaSox

PRESS RELEASE – The Everett AquaSox and Funko, Inc. (“Funko”) (Nasdaq:FNKO), a leading pop culture consumer products company located in downtown Everett have announced a six-year partnership which includes promotional giveaways, stadium decor and field naming rights. Everett Memorial Stadium will now be called Funko Field at Everett Memorial Stadium.

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Expedition League Unveils 2019 All-Star Game Logo

The Expedition League (Summer Collegiate) has revealed the 2019 All-Star Game logo and provided information about related All-Star Extravaganza festivities, which will be held in Minot (ND) on July 15-16, 2019, at Corbett Field, home of the Souris Valley Sabre Dogs.

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Former Safeco Field Goes Magenta, T-Mobile Signage Installed

T-Mobile has a 25-year contract to have its name on the stadium, which had been known as Safeco Field since 1999. View photos here and here.

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