Category Archives: Branding & Marketing

Dragons Announce New Stadium Naming Rights Agreement with Day Air Credit Union

PRESS RELEASE – The Dayton Dragons and Day Air Credit Union today announced a 10-year partnership providing stadium naming rights through 2029. Beginning today, the facility will be named Day Air Ballpark. Financial terms of the agreement were not disclosed.

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Time to Name the Atlantic League’s Robo Umps

If “Robo Umps” are going to continue calling balls and strikes, in the Atlantic League (Independent Professional), they need to be ready to hear the good and the bad from the fans, just like their human counterparts.  And for that, they’re going to need names.  Read more here.  Read press release here.

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Filed under Amenities & Features, Branding & Marketing

It’s the Jamestown Tarp Skunks!

Welcome the Jamestown Tarp Skunks.  The team, whose name was announced Wednesday at a ceremony, will begin play in the Perfect Game Collegiate Baseball League (Summer Collegiate) on May 29.  Read more here.

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Baseball Grounds to Become 121 Financial Ballpark

PRESS RELEASE – Jacksonville’s longest tenured professional sports franchise has entered into an agreement to play in a stadium bearing the name of one of Jacksonville’s longest continually-operating credit unions. The Jacksonville Jumbo Shrimp and 121 Financial Credit Union (pronounced “One to One”) have agreed to terms on a long-term naming rights agreement for the ballpark, pending Jacksonville City Council approval expected ahead of the 2020 season.

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It’s the Florence Y’alls!

The Northern Kentucky baseball team — a member of the West Division of the Frontier League (Independent Professional) — will now be known as the Florence Y’alls, a nod to the city’s famed and quirky water tower.  Read more here.

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Filed under Branding & Marketing, Merchandising

Miller Park to Become American Family Field

The Milwaukee Brewers home ballpark will have a new name next year after a 20-year deal with Miller comes to an end.  American Family Insurance announced Tuesday evening that Miller Park will become American Family Field next Jan. 1.  A new logo and other branding elements will be revealed later this year.  Read more here and here.

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