The Las Vegas 51s (Triple-A, Pacific Coast League) first announced plans to rebrand for next season in April. Now, one of the frontrunners appears to have been identified. The owners of the team have filed 20 different trademarks applications for what appears to be a potential new name for the club — the Las Vegas Aviators. Read more here.
The Las Vegas Aviators?
Filed under Branding & Marketing
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Spot on Alan.
That was the rumor. And, with the Howard Hughes Corp. owning the franchise, it was pretty clear they were going to hold the line no matter the chatter. The process and branding result seems all very corporati.