The #1-Ranked Copa de la Diversion Name that Almost Didn’t Happen

Last summer, Burl Yarbrough, president of the San Antonio Missions (Double-A, Texas League), received a text from his general manager, Dave Gasaway.  After collaborating with fellow staffers, Gasaway probed Yarbrough about becoming the Flying Chanclas and join 32 other clubs in the MiLB initiative Copa de la Diversion, or “Fun Cup.”  Yarbrough delivered an initial terse response: “Nope.”  Read more here.  View full branding here.  View SI rankings here.

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Filed under Branding & Marketing, Fun & Atmosphere, Promotions & Entertainment

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