Hooks Announce Tribute to Dia de los Muertos, Unveil Special Jerseys and Merchandise

PRESS RELEASE – The Hooks’ first tribute to Dia de los Muertos – Dia de los Hooks – kicks off with new-look team merchandise at Hook, Line & Sinker this evening at 6:05, when Whataburger Field gates open in advance of a 7:05 start vs. Midland.

Dia de los Hooks is set for Memorial Day weekend Thursday-Friday-Saturday May 25-26-27, but you can purchase special retail items including New Era On-Field Caps, New Era Adult Adjustable Caps, and various other adult and youth T-shirts beginning at 6:05.

At Hook, Line & Sinker, inquire about a $35 combo t-shirt and ticket offer good for one of the three Dia de los Hooks dates.

[View merchandise photos here]

Fans have come to expect premium giveaways at the “Ballpark by the Bay,” and Dia de los Hooks Tumblers to the first 2,000 fans from Ashley HomeStore on Thursday, May 25, and Dia de los Hooks Dri-Fit Shirts from Hilliard Munoz Gonzales for the first 1,750 on Saturday the 27th certainly fill the bill.

The Hooks will wear special uniforms all three nights, vs. Springfield on the 25th and vs. Tulsa on the 26th and 27th. First pitch all three evenings is 7:05, with gates opening at 5:35 Thursday, 6:05 Friday, and 5:35 Saturday.

Game-worn Dia de los Hooks jerseys will be auctioned live and online.

“Dia de los Muertos is uniquely Corpus Christi, as are Whataburger Field and Hooks Baseball” Hooks VP of Sales and Marketing Andy Steavens said. “So, we thought, ‘why not a Day of the Hooks?’ It gives us an opportunity to fuse two great celebrations of life in this remarkable venue.”

Those who observe Dia de los Muertos each fall cherish the opportunity to publicly embrace their memories of deceased loved ones, while at the same time celebrating the legacies of those who’ve gone before us.

In nine years, Corpus Christi’s Dia de los Muertos (“Day of the Dead”) event has grown from a block party festival of 500 to a 10-block footprint that attracts 35,000. Under the leadership of downtown business owners Michelle Smythe (K Space Contemporary) and Belinda Edwards (Axis Tattoo), approximately 100 vendors serve Day of the Dead pilgrims who reflect at the Ritz Theater community altar and enjoy numerous live music and dance performances, plus art exhibits, crafts, and games.

Mariachi groups, an open-air market and community altar inside the Right Field gate, local art displays, sugar skulls, face-painting, and Dia de los Muertos-themed concessions items are other special features of the three-day Dia de los Hooks celebration.

To purchase tickets, click here.

If you’re interested in creative opportunities with Dia de los Hooks, contact Steavens at 361-561-4677 or asteavens@cchooks.com.

About Dia de los Muertos

“Day of the Dead” is actually a celebration of life to those who observe it. For them, Dia de los Muertos is a cherished opportunity to remember those who’ve passed away. Begun by the indigenous peoples of Latin America, it typically runs over a three-day period October 31-November 2.

“Ofrendas,” or altars, are fashioned at grave sites, homes, and pubic areas to honor departed family members and friends. Altars feature sweetly-scented orange marigolds (the Mexican flower of death), images of saints, silhouettes of the Virgin Mary, crucifixes, candles, and photos of the dead. Some survivors place the deceased’s favorite drink or freshly-prepared food on the altar, or a symbol of vocation or hobby.

And then there are the skulls. Skull masks so dead enemies won’t recognize the living. Decorated sugar or chocolate skulls… some of which are eaten to symbolize the overcoming of death.

“In Mexico, there are processions through the streets to the cemeteries, where they tell stories and poems, sing songs, and dance with deceased loved ones,” Dia de los Muertos Corpus Christi festival organizer Michelle Smythe said. “It’s a spiritual reunion, party, and celebration.

“It’s a national holiday, with government offices and schools closed.”

Dia de los Muertos’ origins are over 3,000 years old. Celebrated in central and southern Mexico, it combines Aztec ritual with Catholicism, introduced to the region by Spanish conquistadores. Native people combined All Souls’ Day (November 1) & All Saints’ Day (November 2), with their own ancient practice of honoring deceased loved ones. They believe the gates of heaven open at midnight on October 31, and the spirits of all deceased children (angelitos) can reunite with their families for 24 hours. The next day, adult spirits come down to enjoy the festivities planned for them.

The 10th Dia de los Muertos Corpus Christi celebration is scheduled for Saturday, October 28, from 3 p.m.-midnight.


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