Isotopes to Become ‘Green Chile Cheeseburgers’ for One Night

PRESS RELEASE – In what will surely be the hottest promotion in the history of the franchise, the Albuquerque Isotopes will embrace one of the most special things about being a New Mexican. With respect to one of the iconic culinary customs of New Mexico, on June 16, for one night only, the Albuquerque Isotopes will become the Albuquerque Green Chile Cheeseburgers.

Isotopes Park will be decked out in a Green Chile Cheeseburger theme that night, with green chile cheeseburger sliders being served throughout the ballpark’s concession stands. Green chiles will be roasted on the concourse, as “The Lab” will also be transformed into “The Grill.”

Food-related promotions have been popular throughout Minor League Baseball over the past few seasons, many celebrating a unique item in their community. The visiting Fresno Grizzlies will be in town for the matchup and will don their Fresno Tacos jerseys. The result will be the biggest food fight Minor League Baseball has ever seen as the Tacos will battle the Green Chile Cheeseburgers.

“We wanted to embark on a journey that would be all about what New Mexico is all about,” said Isotopes General Manager John Traub. “This is something our fans can really sink their teeth into. After all, we are what we eat.”

Special Green Chile Cheeseburgers merchandise is now on sale at the Isotopes Park Pro Shop. Fans can purchase replica jerseys, on-field hats, t-shirts and much more.

An interactive website, http://www.BringingTheHeatABQ.com will launch within the next few ­­days and feature unique social media polls relating to all things Green Chile Cheeseburgers. The website will also feature links to purchase team merchandise and much more.

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Filed under Branding & Marketing, Fun & Atmosphere, Promotions & Entertainment

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