Growlers, Bombers Pick Rebranding Food Fight

Kalamazoo Growlers Primary LogoBattle Creek Bombers Secondary MarkPRESS RELEASE – Southwest Michigan is going to see a good old fashioned schoolyard fight this summer. A food fight that is.

The Kalamazoo Growlers and the Battle Creek Bombers, Northwoods League rivals separated by just 30 miles, announced a new promotion deemed “Food Fight Nights” with each team re-branding and dawning unique uniforms for select games in each city this season.

Fans of the Northwoods League affiliate have the opportunity to decide what food item their respective city with represent during the team’s games with each team announcing their three choices.

battle-creek-bombers-kalamazoo-growlers-food-fightThose choices are:

Battle Creek

  • Burritos
  • Brownies
  • Broccoli


  • Corn dogs
  • Cupcakes
  • Coconuts

Both teams are known for their unique promotions over the years. The Growlers garnered national attention this past season with their “Emojersey NIght” and the “Salute to Selfie Jersey” that won Ballpark Digest’s Promotion of the Year in 2014. The Bombers received national recognition over the past two season for the teams’ “Fruity Pebbles Jersey” and “Elf Jersey”.

Each team is hosting a fan vote on their respective websites The teams also announced that they would be hosting food specials of the chosen items at their respective cities during their games against each other.

The votes will be tallied and the winning team names and the official jerseys will be revealed on Friday, February 24th. Fans that vote will automatically be entered into winning a free jersey and hat of the winning team name along with a year’s supply of the winning food item.

The team’s scheduled “Food Fight” games against each other are:

June 1, 7:05pm- Kalamazoo @ Battle Creek

July 28, 7:05pm- Battle Creek @ Kalamazoo

To vote for Battle Creek’s team name, click here. To vote for Kalamazoo’s team name, click here.

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Filed under Branding & Marketing, Fun & Atmosphere, Promotions & Entertainment

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