PRESS RELEASE – Minor League Baseball today announced its list of Top 25 teams in licensed merchandise sales for 2015, with the combined totals of all 160 teams setting a Minor League Baseball record with more than $65.1 million in retail sales.
The $65.1 million total marks a 7.9 percent increase over 2014’s total of $60.3 million, which had been the highest total recorded since Minor League Baseball’s licensing program began in 1992. The numbers are based on total licensed merchandise sales from January 1 – December 31, 2015, and include the 160 teams in the domestic-based leagues that charge admission to their games.
Alphabetically, the Top 25 list includes: the Albuquerque Isotopes, Biloxi Shuckers, Charlotte Knights, Columbus Clippers, Dayton Dragons, Durham Bulls, El Paso Chihuahuas, Fort Wayne TinCaps, Frisco RoughRiders, Indianapolis Indians, Lake Elsinore Storm, Lakewood BlueClaws, Lehigh Valley IronPigs, Louisville Bats, Nashville Sounds, Oklahoma City Dodgers, Pawtucket Red Sox, Reno Aces, Sacramento River Cats, Salt Lake Bees, San Antonio Missions, South Bend Cubs, Tacoma Rainiers, Toledo Mud Hens and Trenton Thunder.
“Minor League Baseball team names and logos are quirky, fun and contemporary, but they are also incredible marketing tools for the clubs they represent,” said Sandie Hebert, Minor League Baseball’s Director of Licensing. “Each year, we see familiar logos on the Top 25 list, and some newcomers, showing both the longevity and modern appeal of our trademarks. It’s interesting to see how clubs choose to brand their identities, and how that translates into merchandise sales.”
Online sales have also played a significant role in the steady growth of merchandise sales, as Minor League Baseball experienced a 9.4 percent increase over 2014. Of the Top 25 teams, 23 have online stores using the MiLBStore.com platform.
“Our clubs continue to record online sales from around the world in addition to strong sales at their ballparks,” added Hebert. “The increasing popularity of Minor League Baseball, combined with the ease of online ordering, has created a tremendous amount of growth for our merchandise.”