Boulders Home Now Palisades Credit Union Park

Rockland BouldersPRESS RELEASE – Fans of the 2015 Can-Am Regular Season Champion Rockland Boulders will find a new community partner on the ballpark this year with the announcement today that Palisades Credit Union has acquired naming rights to the park now to be called Palisades Credit Union Park.

“We’re thrilled to have this longtime community financial institution join our family and a team that promotes America’s pastime while providing quality and affordable family entertainment,” said Boulders President Ken Lehner. “Palisades Credit Union has a 75-year history serving our region, representing more than 15,000 area residents and is poised to grow significantly.”

Rockland Boulders Palisades Park

Palisades Credit Union President Tony Molina said “this decision is about building a partnership for a long-term commitment, serving the community and providing our members with great benefits through this relationship. Palisades Credit Union and the Rockland Boulders share a culture of community involvement that makes this a perfect fit.”

The Boulders have called Rockland home since their inception in 2011 and have averaged crowds of more than 3,000 fans per game, with an all-time attendance exceeding 750,000. “This region has embraced The Boulders with a passion and we know that Palisades Credit Union and its members will help that passion become even stronger,” said Lehner.

alisades Credit Union becomes the naming rights sponsor for the Park following Provident Bank, which acquired Sterling National Bank in 2013 and now operates under the Sterling brand name.

“The Boulders are a terrific organization and great sponsorship partners,” said Jack Kopnisky, President and CEO of Sterling National Bank. “They run a valuable family-friendly venue in our community and we derived great value out of our naming rights sponsorship. As our business and marketing strategies shifted, we realigned our relationship with The Boulders, keeping a presence in the Park, but not renewing our naming rights. We look forward to seeing The Boulders continue to grow and thrive.”

“We will always have fond memories of the special times our fans experienced in Provident Bank Park,” said Shawn Reilly EVP/GM of the Boulders. “From Opening Day to Howard Johnson to winning the 2014 Can-Am Championship and all the thrilling rallies and come behind wins, it will always be special to us. But now, we are excited to start a fresh, exciting new chapter in our beautiful ballpark and can’t wait to create more memorable experiences for our fans with our new found synergies with the Palisades Credit Union!”

Rockland’s 2016 season will begin on Saturday, May 14 when they host the NYPD’s Finest in their annual exhibition game. The contest, which will start at 6:30 pm, will help raise money for the NYPD Benevolent Association and feature a post-game Fireworks Extravaganza!

The Boulders will then begin their quest for their third straight pennant at the new Palisades Credit Union Park on Thursday, May 19th at 7:00 pm when they host the Sussex County Miners. The first 1,000 fans will get a 2016 magnet schedule while all fans will enjoy a post-game Fireworks Extravaganza.

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Thanks to John Cerone for the heads up.

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Filed under Branding & Marketing, Sponsorships & Advertising

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