Name-the-Team Contest Launched in New Britain

Atlantic League LogoA contest in underway in New Britain (CT) to name the new or relocating Atlantic League franchise that is coming to town starting in 2016.  Read more here.


Filed under Branding & Marketing

5 responses to “Name-the-Team Contest Launched in New Britain

  1. TD

    Unicorns, Leprechauns and Team Naming Contests. Put all your money on the Bees….

    • ballparkbiz


      “Bees” would be a dumb move. First, we already have the Salt Lakes Bees (Triple-A, Pacific Coast League), so forget originality here. Second, the Salt Lake team has already trademarked “Bees” for multiple categories. While New Britain could still name the team the “New Britain Bees” and use the full name on merchandise, they could never just use “Bees” without violating an existing trademark. (This is not legal advice. The New Britain club should seek their own legal counsel on the matter.) So why create a potential headache?

      We already have the Willmar Stingers (Summer Collegiate, Northwoods League), so forget originality here too.

      Two other finalists, the New Britain Hard Hitters and New Britain Hammer, are just bad.

      By mere default, I would probably have to go with the remaining New Britain Hornets. Yawn.


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