MountainStar Sports Launches MLS Campaign

El Paso Chihuahuas HeadMajor League Soccer LogoPRESS RELEASE – MountainStar Sports Group announced today that it has gone live with initiatives aimed at fostering grassroots support to bring Major League Soccer (MLS) to the Borderplex region. An official website and Facebook page have been developed and members of the public are encouraged to become a part of the campaign.

Launched today was the new site,, which is focused on enlisting regional support for the effort. The new site offers background information on why El Paso, Juarez, and the Borderplex make an ideal location for MLS, and it gives viewers the opportunity to connect to the official Facebook page. Supporters will be able to subscribe to news and there is an additional feature allowing fans to indicate what kind of interest they might have in purchasing season tickets. MountainStar Sports Group formally endorses the use of #BRINGITMLS.

El Paso BringItMLS“We are excited to invite the entire region to participate in marketing the El Paso, Juarez, and Las Cruces area to MLS. Getting everyone involved via the website and organically through their own postings and use of the hashtag will help further MountainStar’s efforts with MLS to bring professional soccer to the region’s fan base,” said Alan Ledford, President of MountainStar Sports Group. Ledford added, “This is the fastest and easiest way for the region to officially demonstrate its support of MLS in the Borderplex.”

As reported in June, MountainStar Sports Group had already met several times with Major League Soccer (MLS) regarding the possibility of adding the El Paso region as an expansion market for the League. The ownership group, credited for bringing Triple-A Baseball to El Paso this year, previously stated that the MLS process is a long one.

Ledford said civic backing from public officials and business leadership is critical, but equally essential are the voices of the existing fan base in El Paso, Juarez, and Las Cruces. “Our Borderplex region represents the largest metro area in North America without a professional sports team affiliated with the NFL, NBA, NHL, MLB, or MLS,” he said. “MLS is watching and we are confident that the passion our region has for the game will be demonstrated. Now, more than ever, we need supporters to show their enthusiasm online through their social media outlets. We hope everyone will sign up, speak up and follow BRINGITMLS.”

# # #

Read more and view news report from KFOX 14 here here on

Leave a comment

Filed under League & Franchise, Market & Location

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s