South Bend Silver Hawks Now ‘South Bend Cubs’

Chicago Cubs LogoPRESS RELEASE – The Class A minor league baseball team playing out of Four Winds Field in downtown South Bend has changed its name. The announcement was made official by Andrew Berlin, sole owner of the team who was joined by the President of the South Bend team and top management from the Chicago Cubs in a press conference held early today at the St. Joseph County Chamber of Commerce.

[Watch press conference video here]

“We are now The South Bend Cubs,” said Berlin to a media-packed room at the Chamber of Commerce. “Affection for and loyalty to the Chicago Cubs goes back generations in this community. We’ve listened to fans throughout the region, and this is a name that we know they are thrilled about.”

South Bend Cubs

Berlin also unveiled a new logo for the team that he described as the model that the team expects to use in the design of new uniforms, apparel and other South Bend Cubs branded items. “We’re moving fast,” added Berlin. “Officials gave South Bend a special waiver so that we could show you this today, but something as important as a logo needs to be approved by the league and by the Chicago Cubs. So, I can’t call it official yet, but it is what you’re likely to see on all our uniforms, apparel, advertising and merchandise from now on.”

Berlin was joined by President of Baseball Operations for the Chicago Cubs, Theo Epstein who said “We’re thrilled to begin this partnership with South Bend and we’re looking forward to working with everyone here. It is important to have first-class facilities not only at the big league level, but also throughout our farm system. South Bend provides exactly what we were looking for both as a community and as a farm club.”

“This is a great day for the community, for the region,” added Joe Hart, President of the South Bend Cubs. “The vote of confidence that the Chicago Cubs have given this team, is really a vote of confidence for this whole region. I am especially proud to live and work here. And I encourage everyone to come out for opening day next April at Four Winds Field. We’re going to do our part to help the Chicago Cubs win a World Series someday soon.”

About the South Bend Cubs
The South Bend Cubs are a Class A minor league team affiliated with the Chicago Cubs. Over the past 26 seasons, the team has won five Midwest League titles, most recently in 2005, and has captured 12 division titles. The team is owned and operated by Swing-Batter-Swing, LLC whose sole shareholder is Andrew T. Berlin of Chicago, Ill. More information is available at: http://www.milb.com/index.jsp?sid=t550.

1 Comment

Filed under Branding & Marketing

One response to “South Bend Silver Hawks Now ‘South Bend Cubs’

  1. The Prophet

    I understand this change from a business perspective, but the Silver Hawks name was an excellent connection to the history of the community in South Bend, and that is now lost. The connection to the Cubs should provide an immediate boost to the South Bend attendance.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s