PRESS RELEASE – The Bridgeport Bluefish today announced the implementation of a completely interactive game program for the 2014 season. The program will be called HOOKED: An Interactive Bluefish Experience and will have three installments throughout the year.
“This is a truly groundbreaking experience,” says Bluefish general manager Ken Shepard. “We will be the first professional sports team to offer a rich, engaging and truly interactive experience into our game program. It will allow each page, from articles to advertisements, to come to life and even change multiple times after the game is over creating a very unique and highly interesting keepsake.”
HOOKED: An Interactive Bluefish Experience will consist of many things including special messages, contests, promotions and offers from our marketing partners. Player profile pages will no longer be just pictures and stats but will include fun Fast Five question & answer videos and a section featuring in-depth interviews with Bluefish players and coaches. HOOKED will also include unique and changing stories from inside the clubhouse and front office, an interactive and up-to-date promotions schedule, along with other creative and fun features.
HOOKED will come to life through multiple QR codes on each page. To gain access to this special content, all you have to do is download a QR code reader on your smartphone and scan all the great content in the program
The Bluefish will reveal HOOKED: An Interactive Bluefish Experience on Opening Night, Wednesday, April 30.