Wilson Tobs Unveil New Branding

Wilson Tobs Primary SDSPRESS RELEASE – The Wilson Tobs are excited to announce the start of a new era in terms of branding for the 2014 season and forward.

“We wanted to work on furthering the Wilson Tobs brand and incorporate our mascot, Slugger, into the forefront of our organization,” said Robin Hauser, the Tobs Director of Sales and Marketing. “A mascot is the lifeline and personality of a team’s brand so we decided it was the perfect time given the extensive renovations to Historic Fleming Stadium. Wilson Tobs are committed to offering the best fan experience and incorporating our biggest, fan, Slugger, was a natural way to bring together our new brand campaign and facility upgrades.”

Wilson Tobs New Logos by Skye Design

The Tobs main logo includes Slugger swinging a bat below the word mark that reads the team’s name. Wilson’s second logo created last season with the W and leaf will remain on game day jerseys and hats. Overall the Tobs have three different logos including one that celebrates the 75th year of Historical Fleming Stadium. The commemorative logo will be used just for this season and will be on numerous items of merchandise and fan give away items.

“For 75 years Historic Fleming Stadium has stood the test of time, Hauser said. “Now the Wilson Tobs are taking the summer collegiate baseball experience to new heights for its fans by offering upgraded facilities including new concession stand dubbed Stadium Street Grille, the Foothills ’39 Club craft brew pub, a new souvenir store packed full on our new branded merchandise, additional display room for the NC Baseball Museum and new women’s restroom.”

Wilson Tobs Fleming 75th SDSThe Tobs collaborated with Skye Design Studios (www.sdsbranding.com) to create its new family of marks. Owned and operated by Skye Dillon, SDS is a brand identity and design firm located in the greater New York City area.

“Robin and her team were a true pleasure to work with, said Dillon. “They understand the impact an effective brand can have in relation to its fan base, sales, and growth as a franchise.”

The goal of Dillon and Skye Design Studios was to enhance the team’s overall profile as well as increase merchandising opportunities.

“In addition to featuring the Tobs’ beloved mascot Slugger, custom typography was developed to complement the team’s existing cap mark and jersey lettering,” Dillon said. “The result is a cohesive family of marks that blend the fun and excitement of summer baseball with classic aesthetics of the sport.”

The Tobs will have a ribbon cutting ceremony at Historical Fleming Stadium on March 12th when the East Carolina Pirates will take on the Wake Forest Demon Deacons. Gates will open at 5:00 PM and first pitch is at 6:00 PM. Tickets are on sale at the Tobs ticket office.

1 Comment

Filed under Branding & Marketing, Merchandising

One response to “Wilson Tobs Unveil New Branding

  1. There is nothing quite better than have a tobacco leaf on your ballcap! I understand the bug and its connection to the tobacco fields, but it is directed towards the kids. Best of luck to the franchise; it is a great old time ballpark and 2 dollar Thursdays is a blast!

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