SeaWolves to Celebrate 20th Season, Unveil Logo

Erie SeaWolves New Full LogoPRESS RELEASE – The SeaWolves today announced that the team will celebrate its 20th season of professional baseball with a commemorative logo, a new alternate uniform, and a series of “20 Seasons” promotions. The season-long initiative will celebrate the fans, players, and memories made since the SeaWolves debuted in 1995.

Erie SeaWolves 20th Season Logo“We are excited to celebrate the 20th season of SeaWolves baseball,” said SeaWolves President Greg Coleman. “We would like to thank the team’s fans and partners for all their support over the past two decades. We look forward to making the upcoming season a celebration of the fans.”

The SeaWolves introduced a commemorative ’20 Seasons’ logo to be featured on fan apparel, promotional giveaways, and a set of on-field jerseys to be worn during the 2014 season. The new logo features an arched “SEAWOLVES” wordmark, crossed swords piercing through baseballs, and a beveled ’20’ featuring numerals from the team’s brand identity system. The ’20 Seasons’ mark was developed by Studio Simon, a Louisville, KY, firm whose design credits include the current SeaWolves identity system and logos for two Super Bowls.

In addition to the ’20 Seasons’ mark, the team introduced a new alternate jersey and hat combination. The jersey will be black with the team’s home/road cap logo, a pirate wolf wearing a red bandana, on the left chest. The jersey will have red, white and black trim on the sleeves and neckline, red numerals outlined in white on the front and back of each top, and the ’20 Seasons’ logo on the left sleeve.

New black jerseys with 20th season patch

New black jerseys with 20th season patch

The team’s new alternate cap is a tri-color, Diamond Era 59FIFTY cap manufactured by New Era. The cap features a red visor, a crown with two white panels in the front and four black panels in the rear. The team’s home/road cap logo is embroidered on the white portion of the crown. The new alternate cap and ’20 Seasons’ logo tees are now available for purchase at the SeaWolves Team Store and

The team’s 2014 promotional schedule will include a ’20 Seasons’ T-shirt giveaway to the first 1,000 fans (ages 13 & up) courtesy of Time Warner Cable on Friday, May 16. Additional ’20 Seasons’ promotions will be announced when the team releases its promotional schedule on Monday, March 3.

New alternative New Era 59FIFTY cap

New alternative New Era 59FIFTY cap

Throughout the season, the SeaWolves will recognize fans and players from the past 19 seasons. As part of the celebration, fans will have the opportunity to share their favorite SeaWolves memories. Beginning March 10, fans can submit their photos and stories via the team’s official Facebook page. Select entries will be featured during radio broadcasts and on the video board at Jerry Uht Park during the 20th season.

The SeaWolves begin the 2014 season in Altoona on April 3. The SeaWolves open their home schedule on Thursday, April 10, against the defending Eastern League Champions, the Trenton Thunder (New York Yankees), at 6:35 p.m. Ticket packages, group outings, and suites are currently on sale. Individual game tickets will be available for purchase on Saturday, March 8 starting at 10 a.m. For additional information, please contact the Erie SeaWolves at (814) 456-1300.

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Filed under Branding & Marketing, Merchandising

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