New Branding, AGM for Wilmington Sharks

Wilmington Shark New Logo 1PRESS RELEASE – Today is an exciting day for the entire Wilmington Sharks organization and its fans as we reveal our new branding for the 2014 season and beyond.

“Since purchasing the team in December, our organization has been committed to rebranding every aspect of the Wilmington Sharks baseball experience,” said Peter Freund, owner of the Sharks. “The new identity is symbolic of our commitment to the fans and what they can expect this summer when they come out to the ballpark.”

Wilmington Shark New Logo 1The new brand identity, developed by Dan Simon of Studio Simon, features the original Sharks colors of Navy and Gray, but is now highlighted by a Carolina Blue and a Tan. The primary shark logo is fierce but friendly, featuring a laid back shark with bat on his shoulders and a drift wood beach sign with Wilmington carved into it.

“It’s exciting for us any time we have the chance to work with collegiate summer league teams to create the same type of professional brand identity systems we develop for professional baseball clubs,” said Dan Simon.

The new secondary logo, which will be seen on all home caps, is a nod to the previous W logo.
“In our research of logos both inside and outside of the sports branding arena we discovered that many shark-themed marks that do not otherwise feature an entire shark tend to use a shark fin,” Simon commented. “Wishing to take a different route than the expected for the new home cap logo, we chose instead to create a W incorporating the head of a shark rising from the depths, a_ la the iconic Jaws movie poster image, for a fresh take on shark-themed logos.”

Wilmington Sharks Logo 2Also being introduced today is Haley Wilson, Assistant General Manager, who joins the Sharks after working in both fitness and children’s health over the past few years. A recent graduate of UNC Wilmington, we are pleased to welcome Haley to the team.

“We are happy to have Haley join our team,” commented Amanda Blackwell, Sharks GM. “She possesses the positive energy and creativity that we have been looking for.”

Finally, we are pleased to announce the hiring of our Assistant Baseball Coach, Taylor Black. Taylor is originally from Easley, S.C., and played college baseball at Charleston Southern University, Spartanburg Methodist College and the University of Kentucky. As a freshman, he was an All-American at Charleston Southern and was the starting shortstop for UK in 2010-2011. Drafted in the 16th round by the Philadelphia Phillies in 2011, Taylor has spent two years in professional baseball.

“I’m very excited to have Taylor as my assistant for the summer,” said Parker Bangs, Sharks head coach. “He has a wealth of knowledge of the game and will be a great asset to what we are trying to accomplish in Wilmington, hopefully culminating in a CPL championship.”

About the Coastal Plain League:
The Coastal Plain League is the nation’s hottest summer collegiate baseball league. Celebrating its 18th season in 2014, the CPL features 14 teams playing in North Carolina, South Carolina and Virginia. The CPL gives college players the chance to refine their skills with the use of wooden bats. Players are housed with local host families for the summer and past experiences have been very positive for both players and hosts. The CPL has had over 1,100 alumni drafted and 65 of those – including 2011 AL MVP and Cy Young winner Justin Verlander – make their Major League debut; while another notable alum – Russell Wilson – won Super Bowl XLVIII. For more information on the Coastal Plain League, please visit the league website at, and be sure to friend us on Facebook (at and follow us via Twitter (as CPLBaseball).

Amanda Blackwell

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Filed under Branding & Marketing, Personnel & Operations

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