PRESS RELEASE – Steven M. Violetta, a p roven leader in the sports & entertainment industry for over 20 years, has been named Chief Executive Officer of the Staten Island Yankees. The Staten Island Yankees are the short-season single “A” affiliate of the New York Yankees.
“I’m thrilled and honored to have been asked by Glenn Reicin, Nick Tiller and the other owners at Nostalgic Partners to lead this organization through what we all feel is an unprecedented period of opportunity,” Violetta said. “The power of the Yankees brand, attraction of baseball as a family-friendly sport and the unmatched views from this Ballpark are intriguing enough on their own. But when you factor in the upcoming New York Wheel project and the Empire Outlets retail project, both of which will almost touch our outfield walls, the number of potential customers we can showcase our unique blend of value, entertainment and unmatched customer service to increases exponentially.”
The City of New York has planned the construction of the world’s tallest Ferris Wheel and a retail outlet complex literally feet from the Richmond County Bank Ballpark. Immediately adjacent to the left field wall will be the 625 foot tall New York Wheel. This structure will exceed the height of Singapore Flyer, London Eye and the New Wheel on the Las Vegas Strip. It will carry 4.5 million riders per year. In the right field area, between the Ballpark and the Staten Island Ferry Terminal, the City of New York plans a 350,000 square foot development. This features a 200 room hotel, 1,250-space parking garage and an upscale brand shopping mall featuring 100 stores.
As CEO Violetta is responsible for the overall strategic vision of the Staten Island Yankees franchise, including all planning and day-to-day operations. He also has full responsibility of the P/L, driving forward all club business operations including sponsorship sales, ticket sales, premium seat and suite sales, box office, broadcast rights and operations and new media.
“Steve has developed a unique personal brand over his career,” Reicin said. “He’s known as a bottom line achiever who combines a strategic marketing mindset with ability to maximize assets like net revenue and brand development. Those skills will be key as we develop short term and long term plans for the organization”.
President and General Manager Jane Rogers enters her 16th season with the Staten Island Yankees. She will report to Violetta and continue to oversee Ballpark Operations as well as the player/affiliation relationship with the New York Yankees. Rogers will also now devote more of her time to Community Relations and generating non-baseball events for the organization.
“I am delighted to welcome Steve to our leadership team, Rogers said. “He joins us at an exciting time of the year as we prepare for the 2014 season. I believe with his extensive sports background, energy and resourcefulness, we will have one of our best seasons yet”.
As a Major League Sports Executive, Violetta has personally negotiated over $350 Million of sponsorship contracts, including two Facility Naming Rights deals. He was instrumental in the conceptualization, presentation and negotiations of the San Diego Padres naming rights agreement with PETCO.
Violetta most recently was Founder, President and CEO of S&V Sports Enterprises, a consulting company working with other sports entities in areas like Revenue & Sponsorship evaluations, Strategic Planning and Brand Management.
Also in his career Violetta has been the top Business Executive for the Detroit Red Wings, Nashville Predators, Ottawa Senators and Pittsburgh Penguins of the National Hockey League. As well as Executive Vice President of Major League Baseball’s San Diego Padres. Besides negotiating the Ballpark’s naming-rights deal, while with the Padres Violetta closed over $130 million in long-term sponsorship commitments, oversaw a 125- percent increase in season-ticket sales and helped the Padres’ attendance grow to over 3 million in the 2004 season.