Yakima West Coast League Team Launches Website, Name-the-Team Contest (Formal Release)

West Coast League LogoPRESS RELEASE – Pacific Baseball Ventures (PBV), who was awarded a West Coast League franchise in the Yakima market, beginning play in 2014, has launched a website, www.yakimabaseball.com, to invite the community to participate in the naming and branding of the club. The site will have information about the upcoming season, about the ownership group, and opportunities for fans to communicate ways they want to participate with the team.

“We are excited to get started in the market,” said PBV vice-president Zachary Fraser. “We want feedback and input from the very fans that are proud to call the Yakima Valley their home. This will help us develop a brand that is something that the whole community can truly rally around.”

Participants are invited to submit ideas that PBV will use to help guide the design and development process of the team name. Each participant will also be entered into a drawing to win season tickets, an authentic personalized team jersey, and throw out an inaugural first pitch at a 2014 Yakima game.

In addition to the website, PBV has also launched Facebook and Twitter sites to allow for the conversation to begin between the organization and the fan base it will serve. Yakima WCL 2014 can be found on facebook.com and searching “Yakima WCL Baseball”. For fans on Twitter, the team has started interacting with the Twitter handle @WCLYakima2014.

“The tools available to teams to not just speak to, but to interact with our fans are wonderful,” said Fraser. “Our staff looks forward to using these and other tools to create the best possible fan experience each and every night at Yakima County Stadium.”

PBV was awarded the franchise by vote of the WCL Board of Directors at the League meetings in May of 2013.

About Pacific Baseball Ventures:
Pacific Baseball Ventures is a sports and entertainment company that owns and operates the Walla Walla Sweets of the West Coast League. It is led by a group of civic-minded individuals with strong ties to the Walla Walla region and to the game of baseball. Pacific Baseball Ventures will strive to provide their fans, sponsors, business partners, and investors with the very best in competitive baseball and entertainment, including atmosphere, comfort, food & beverage, safety, competition, fun and value. For more information about the Sweets and Pacific Baseball Ventures, please visit www.wallawallasweets.com.

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Filed under Branding & Marketing, League & Franchise, Market & Location

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