Pelicans to Sell Ballpark Naming Rights, Hire LSM

Myrtle Beach PelicansPRESS RELEASE – The Myrtle Beach Pelicans announced today they have retained Legends Sales and Marketing (LSM) to exclusively sell the naming rights to Pelicans Ballpark. In addition to the ballpark’s naming rights, LSM, will also develop and identify new sponsorship opportunities and partners for the Club.

“We are proud to partner with such a reputable and professional company that is experienced and proven in delivering results for their partners in this space.” said Chuck Greenberg, Chairman and Managing Partner of the Pelicans.” The excellence for which the Pelicans franchise has become known combined with our location in the number 2 family vacation destination in the country creates a unique opportunity to broaden our base regionally. Legends experience and national presence positions the franchise to maximize this opportunity.”

“We are excited to represent the Pelicans organization and search for the ideal partner to maximize their revenue streams to support their long term viability and help further enhance the fan experience of this already great venue”, said Legends Vice President of Sponsorships, George Manias.”

LSM has proven experience in selling and creating high profile naming and sponsorship rights for arenas, stadiums, convention centers, municipalities, amphitheaters and collegiate athletic programs across the country including: Pizza Hut Park and Apogee Stadium outside Dallas, TX, Pinnacle Bank Arena in Lincoln, NE, The Denny Sanford PREMIER Center, Sioux Falls, SD to mention a few.

The division’s sales and marketing clients, for which they have sold over $1 billion in ticket and premium sales, include an impressive list of notable professional teams, venues and Athletic Departments including: the San Francisco 49ers, Circuit of the Americas (Formula 1 Grand Prix) in Austin, Texas, the Rose Bowl, Churchill Downs, the New York Jets, the New York Red Bulls, Stanford University, Nevada University and Southern Methodist University.

That portfolio of success, combined with their executive experience in opening two of today’s most iconic stadiums – Cowboys and Yankee Stadiums – illustrates their unparalleled position in the business and personifies the methodologies that they have developed and packaged into ground breaking services that the Pelicans will now have at its disposal.

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Filed under Branding & Marketing, Sponsorships & Advertising

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