Pringles Park No More

Jackson Generals LogoThe Double-A Jackson Generals (Southern League) and the Kellogg Company have been unable to reach an agreement on extending the naming-rights contract for Pringles Park, now known temporarily as Generals Park.  According to an e-mail from a Kellogg spokesman, it appears the Generals were attempting to increase the price tag over the previous contract.  Despite an increase in attendance, which partially drives these agreements, the park is 13-years old and doesn’t quite have that shiny, ooh-ahh appeal as it did in 1998.  Whether or not it was a good move by the Generals to increase the park’s naming-rights value depends on whether the club secures another naming-rights partner.  Read more here.

1 Comment

Filed under Branding & Marketing, Sponsorships & Advertising

One response to “Pringles Park No More

  1. And to think, not that long ago the West Tennessee Diamond Jaxx were playing at Pringles Park in Jackson, TN. Maybe they’ll eventually call the place I-40 Park, as about the only thing memorable about it is the park’s location next to the Interstate.

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