Peoria Chiefs Get New Caps, Jerseys for 2013

Peoria Chiefs LogoPRESS RELEASE – The Peoria Chiefs have unveiled their new look for the 2013 season with three new jerseys and three new hats as the team ushers in a new era and their renewed affiliation with the St. Louis Cardinals. Hats are currently for sale in the Online Store

“These three jerseys and hats give the Peoria Chiefs identity while also celebrating the rich history and tradition of the St. Louis Cardinals,” Chiefs President Rocky Vonachen said. “Our fans will enjoy the different combinations of hats and jerseys the players can wear during the 2013 season.”

Peoria Chiefs New JerseysThe 2013 home jerseys will be all white with Chiefs on the front in red with a navy outline. The Chiefs is in a script similar to that of the Cardinals and the jerseys feature the number on the front and back in red with navy outline. The two biggest changes from the last few seasons is the removal of the pinstripes and the location of the number on the front of the home jersey. The home jerseys will go with straight white pants which also lose the pinstripes from the past few seasons.

The 2013 road jerseys will be “blue-grey” with red letters, red numbers and red piping down the front. All of the red is outlined in navy and the front of the jerseys feature Peoria in cursive. Again the front of the jerseys feature the number which has been common on Chiefs road jerseys in the past. The road jerseys go with matching “blue-grey” pants.

The 2013 batting practice jerseys will also serve as an alternate Chiefs jersey and feature the most changes from past jerseys. The BP jerseys will be Cardinal red with Chiefs across the front in navy with white outline. The jersey also includes navy blue inserts up the side and sleeve. The numbers on the back are also navy with white outline and the BP jerseys are the only of the three to not have numbers on the front. All three jerseys are made by Wilson and have the Chiefs logo on the left sleeve and the Cardinals “Bird on the Bat” logo on the right sleeve.

The Chiefs will also have three on-field New Era hats for the 2013 season. The main game hat will contain the same Chiefs head logo as in the past but the color of the hat changes to a darker navy blue. A new alternate hat is also navy blue with a red bill and features the letters “PC” in red cursive with white outline. The batting practice hat is all red with the regular hat logo.

All three hats are currently available in the Firehouse Team Store in a variety of fitted sizes. Jerseys will arrive later in the offseason. The team store at Peoria Chiefs Stadium is open from 9:00 a.m. to 5:00 p.m. Monday through Friday and fans can also purchase the new hats plus a variety of other Chiefs items through the Online Store

See the jerseys and the hats.


Filed under Branding & Marketing, Merchandising

2 responses to “Peoria Chiefs Get New Caps, Jerseys for 2013

  1. Redbird Ray

    A great look for the Chiefs. Simple is better and too many folks try to get too fancy these days.

  2. Jason

    I have to say that all three uniforms look very sharp! I nice nod to a classic uniform, instead of the distraction of other minor league duds this off season. Also, the team only developed three caps? That is it!

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