Bisons Unveil New Primary Logo

PRESS RELEASE – With the start of a new era of Bisons baseball in downtown Buffalo, the team today unveiled an exciting new primary team logo, designed by ADPRO Sports of Buffalo, that will carry the club into the next 25-years at Coca-Cola Field.

After just completing the first quarter-century of baseball at Coca-Cola Field, the Bisons’ new team crest represents a modern look to a fan-favorite logo from the first few seasons at the ballpark. The design includes the return of a red-white-blue color scheme as well as a Buster figure gearing up to hit another home run.

“It was important for us to reestablish our own team identity with our new logo. Our fans have continued to express their fondness of the red, white and blue logo from the late ’80s and early ’90s at the ballpark. We feel this new logo not only pays tribute to that history but gives the team an exciting new look for the future,” said Mike Buczkowski, Vice President/General Manager of the Bisons.

New Bisons team apparel including t-shirts, caps, and hooded sweatshirts are now available exclusively at the Batter’s Box Gift Shop and online at The team is expected to unveil their new home, road and alternative jerseys and official on-field cap for the 2013 season in January.

The new Bisons logo will feature scarlet red as its primary color with reflex blue and white accents, giving the club their own unique color scheme. The colors are an updated version of the popular red and navy blue the team used for the first 10 years at Coca-Cola Field. The team has also returned the “hitting Buster” from past logos and updated the script “Bisons” from the 1980s to block lettering. Along with an exciting new logo, the new symmetrical look gives the team great flexibility in marketing and promotional material.

Logo History
The new primary logo is the fourth logo for the Bisons since the team began play at Coca-Cola Field. From 1988-1997, the club used a red, white and blue theme with a hitting Buster portrayed on the right side of the word “Bisons” or the letter “B.” From 1998-2008, the team used a “sliding Buster” under the word “Bisons” in a green-red-gold color combo. For the past four seasons, the Bisons adopted a blue and orange theme with a more atomically correct bison charging out of the city landscape.

There were minor alterations to the four main logo themes during their years of use.

About AdPro Sports
ADPRO Sports, headquartered in Buffalo, NY, is one of the nation’s largest distributors of team merchandise. As one of Nike’s top team dealers, ADPRO Sports supplies apparel, uniforms, footwear and equipment to athletes and fans across the country. ADPRO’s other services include custom logo design, team branding campaigns, in-house production and product finishing. ADPRO Sports is the official uniform supplier for over 100 universities, high schools and sports organizations including the State University of New York at Buffalo, Canisius College and Niagara University. ADPRO is also the official team dealer of the Buffalo Bills.


Filed under Branding & Marketing, Merchandising

5 responses to “Bisons Unveil New Primary Logo

  1. Commish

    I like it… love the retro feel…

  2. It’s a step back. While trying to go retro and keeping the logo simple, the image comes out looking too generic.

  3. Arborg

    Now only if the Eyrarbakki Vigilant Puffing Clubbers could create a new logo for their club.

  4. Kelly

    This is much better than what the folks in Stockton, Scranton/Wilkes-Barre, and Reading have produced the past week. Good job Buffalo!

  5. Paul

    Love It. I like the old school feel, too many teams go for a new flashy logo. Well done Buffalo.

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