Chicago-based U.S. Cellular has decided to throw in the towel in the Chicago market, but it still plans to keep its name on U.S. Cellular Field, home of the Chicago White Sox. The company pays $3.5 million per year for the ballpark’s naming rights. Read more here.
U.S. Cellular Exits Chicago Market, Keeps Name on Ballpark
Filed under Branding & Marketing, Sponsorships & Advertising
One response to “U.S. Cellular Exits Chicago Market, Keeps Name on Ballpark”
If U.S. Cellular decides to complete its exit from Chicago, who would be a good replacement to take over the naming rights for the south-side stadium?