Reading “Fightin” on the Rebranding Front?

Don’t blame us for the letting the cat out of the bag (if it’s the right cat), but there is news out there that the new name for the Double-A Reading Phillies (Eastern League) could be the Reading “Fightins,” Fightin Phils,” or “Fightin Phillies.”  Read more here.  The ReadingFightins.com, FightinsBaseball.com, ReadingFightinPhils.com, and ReadingFightinPhillies.com domains were all registered in August.

Meanwhile fans are up in arms on Facebook about the announced name change.  Based on the information above, their concerns may be overblown, if the team is just adding a little “Fightin” to the existing or updated brand.

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