SeaWolves Introduce New Branding

PRESS RELEASE – The Erie SeaWolves, Double-A of the American League Champion Detroit Tigers, today introduced an updated team identity system featuring new logos, colors and uniforms. The changes were introduced to fans and media at a press conference at the Bel-Aire Clarion Hotel and Conference Center, the official team hotel of the SeaWolves.

“We are proud to start a new chapter in SeaWolves history,” Team President Greg Coleman said. “Our new logos, colors and uniforms will enhance the ballpark experience and give fans a new reason to cheer. We’re really excited to share our new look with the fans of Erie.”

The team’s new primary logo features a “pirate wolf” accompanied by a pair of crossed bat-swords and the team’s name in arched text. The primary logo features the team’s new color palette — black, red, yellow, gray and white. These colors also feature prominently in the team’s new official caps, uniforms, and alternate marks.

SeaWolves players will wear three different official caps in 2013. The home/road cap is black and features a pirate wolf wearing an eye patch and a red bandana. The alternate cap has a red crown, a black visor and a black nautical flag brandishing a red letter “E” for Erie. The batting practice cap is red with a red and black sandwich visor featuring the pirate wolf from the team’s primary logo. A limited supply of authentic New Era fitted game caps are now available to purchase at the SeaWolves business office or at

The on-field caps will be worn with new Pro-Fusion jerseys from Wilson. The home jersey will be white with black piping and feature the word “SEAWOLVES” arched in black text with red accents. The road jerseys will be gray with black piping and feature the word “ERIE” in red text with black accents. The team’s alternate jerseys will be red with black piping and the word “ERIE” in white text with black accents. Fans can pre-order any of these on-field jersey styles, complete with personalized names and jersey numbers, at

Erie SeaWolves Facebook Photo

The new, comprehensive brand identity system was created by Studio Simon of Louisville, KY. As the leader in baseball brand identity development, Studio Simon has teamed with more than 70 clubs in Major League Baseball, Minor League Baseball, the independent minor leagues and collegiate summer leagues on the development of complete brand identity systems and/or numerous other projects to help support and build those brands. Prior to working with the SeaWolves, Studio Simon developed the identities for two other Detroit Tigers affiliates: the Toledo Mud Hens and Connecticut Tigers.

In addition to their work in the world of baseball, Studio Simon’s extensive, international list of clients encompasses virtually the entire sports landscape, including football, basketball, hockey, golf, horse racing, cycling, track and field and more, and they have worked directly with leagues and teams to brand the sporting world’s biggest events and finest venues.

Their portfolio of work in the aforementioned areas includes the official marks for two Super Bowls, two NFL Pro Bowls, the brand identity systems for nine Baseball Winter Meetings, as well as the venue graphics for Dodger Stadium and the venue mark for Philadelphia’s Citizens Bank Park.

“Studio Simon did a tremendous job creating a new look that fans and players will wear with pride,” said Coleman.

Merchandise featuring all of the new marks can be purchased Monday through Friday from 9 a.m. until 5 p.m. at the SeaWolves business office at Jerry Uht Park or online, 24-hours a day at

The 2013 season begins Thursday, April 4 against the Altoona Curve at 6:35 p.m. Season tickets, mini plans, suite packages are available now by calling (814) 456-1300 or online at

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